Erica Queiroz Email & Phone Number

São Paulo, Brasil

São Paulo Area, Brazil

Author of Marketing articles for StartSe, since January 2016:

- Creation and implementation of digital marketing strategies for companies / businesses: Sushi Beta (Food), Jo Lima Educação Corporativa (Management Training) and BlueQuant (Financial Education), acting as Senior Marketing Manager for Sushi Beta and BlueQuant;- Development and optimization of content for blogs, websites and social media;- CRM management;- Development of brand positioning strategies on search engines (SEO/SEM), through optimized content and ads;- Social media management (Facebook, Instagram and LinkedIn), being responsible for the definition of content, strategy and frequency of posting;- Elaboration of online marketing campaigns: Google Ads and Facebook Ads;- Development of partnerships with iFood, Rappi and Uber Eats;- Development of catering deals.Results: In the period, customers obtained the first page and/or first position on Google (organic search) for their blogs/sites, for multiple keywords, and also well-developed and successful social networks, achieving significant acquisitions of new customers and sales conversions. For Sushi Beta: increase of 30% in regular sales in 6 months, new catering business representing 8% of the whole business in 4 months, achievement of the best engagement on Instagram since the account’s creation and high open rates for e-mails.

São Paulo Area, Brazil

- Development of IBPP’s marketing and communication strategies (content, channels and social media);CRM management, Sales Force development and implementation for the Sales team;- Support to the Commercial area, with presentations, promotional merchandise and creation of sales incentives;- Development of partnerships, with negotiation of exclusive benefits to IBPP’s members;- Promotion of internal and external events, such as: Congresso Nacional dos Hospitais Privados (CONHAP), Simpósio Sul-Americano do Aparelho Digestivo and IBPP Sales ConventionResult: acquisition of 600 new members in 8 months.

São Paulo Area, Brazil

- Management of Marketing and Commercial departments;- Management of new products launch, as well as their price positioning (Post Online, Dashboard, GSEG...);- Structuring of the company's new website and new branding positioning (ww2.atmtec.com.br);- Software sales to major insurance companies and brokers.Result: Software sales growth of 100% in the period.

São Paulo Area, Brazil

- Creation and implementation of digital marketing strategies for companies / businesses: Tree Comunicação (PR Agency), Pizzaria Veridiana (Food), "O amor está na rede" Project (Dating sites) and MoneyFit (Financial Education);- Development and optimization of content for blogs, websites and social media.- Development of brand positioning strategies on search engines (SEO - Search Engine Optimization -and SEM -Search Engine Marketing),through creation of optimized content and ads;- Social media management (Facebook, Twitter, Foursquare, YouTube and LinkedIn), being responsible for the definition of content, strategy and frequency of posting, as well as social media monitoring via Scup;- Elaboration of online marketing campaigns: Google AdWordsand Facebook Ads. Implementation of Google AdSense;- Development of strong PR work, in order to generate brand awareness.Result: In the period, customers obtainedthe first page and/or first position on Google (organic search) for their blogs/sites, for multiple keywords,and also well-developed and successful social networks, achieving significant acquisitions of new customersand sales conversions.

São Paulo Area, Brazil

Sonhos à la Carte(Gifts / E-commerce / Experience Marketing)Marketing Operations Manager - 01/2007 – 05/2010 - Company start up, including the creation of the brand and products;- Responsible for searching for partners and negotiations with them throughout Brazilian territory;- Definition of marketing and communication strategies and pricing policies;- Responsible for people management, involving hiring and personnel administration;- Elaboration of Marketing Plan, development of promotional merchandise and management of Marketing activities, both on and offline;- Definition of market positioning and competitors assessment, through SWOT analysis;- Definition of digital payment tools;- Briefing and follow-up of PR activities;- Development of SEO and SEM strategies (Google Analytics and Google AdWords);Result: Increase of the company's revenues by more than 100%, through Marketing activities, within two years.Paris Esthetic (Beauty center)Marketing Operations Manager - 01/2005 – 12/2006 - Planning and implementation of the company in Brazil (French Headquarters): selection of the premises for the first unit, management of architectural staff and interior designers for the project, hiring of the team, assessment of competitors, definition of prices and procedures to be offered- Definition of locations for the new clinics (franchising);- Development of marketing plans, definition of the company’s positioning and development of marketing merchandise;- Compliance assessment with health and sanitary authorities (ANVISA and COVISA – Sanitary Vigilance);- Training participation in Paris, for 2 weeks, in 2005.

São Paulo Area, Brazil

- Management of the company’s jewelry collections, divided into several lines, up to 1,000 items, representing 45% of the company’s revenues;- Management of the Israeli and the United States markets, by launching new collections, preparing advertising campaigns and events, and defining annual marketing strategy;- Definitions and follow-ups of all the advertisements and catalogs for the Brazilian market; - Elaboration and execution of Marketing Plans and price positioning;- Responsible for the training - for product lines - of Sales associates in Brazil and abroad;- Responsible for the development of ads and jewelry collections (low-priced merchandise), for Veja magazine's weekly promotions throughout 2003, resulting in a 100% sales increase of this product portfolio.

São Paulo Area, Brazil

São Paulo Area, Brazil

Administração De Empresas

Publicidade E Propaganda

Pós-Graduação, Gestão Da Comunicação Nas Mídias Digitais

Education record

Montréal, Canada

Colegial