Eric Armstrong Email & Phone Number

Golden, Co, Us

Austin, Texas, Us

- Develop and execute compelling product roadmaps for Mobile Apps (iOS and Android) and Control Panel Experience teams, enhancing usability for 100,000+ BigCommerce sellers- Utilize market and user research to inform redesign of dashboard navigation based on prioritized business and seller needs- Champion cross-functional collaboration and drive project execution across Product, Design, and Engineering teams, ensuring seamless integration of user-centric navigation system- Implemented key performance metrics and OKRs to measure project success, resulting in a 4.5-star app rating and improved user satisfaction for the mobile apps- Developed self-service onboarding experience that leveraged data to provide the most relevant onboarding content to each individual and A/B testing to validate efficacy- Enhanced trial signup process by implementing reCAPTCHA and improving event recording, resulting in decreased fraud- Conducted meticulous scrutiny of the product backlog, strategically evaluating and prioritizing tasks to align with tight timelines and focus efforts on essential features for the MVP, while making strategic tradeoff decisions to ensure efficient project delivery- Implemented AI chat service into the control panel to seamlessly provide answers to common questions, reducing human support requests and providing faster support for our customers

Armstrong Group Fitness provides live at-home group workouts virtually! AGF virtual classes involve body weight exercises that enable clients to stay fit and healthy during quarantine, with cues, corrections, and motivation from coach Eric.

Detroit, Michigan, Us

- Directed integration of company strategy and technical development to deliver major GM marketing sites including Chevrolet, Cadillac, GMC and Buick in US and global markets on - Adobe Experience Manager (AEM)- Managed roadmaps and created detailed requirements based on real world insights gathered through A/B testing (Adobe Analytics & Target), usability testing, and competitive analysis- Supported fast paced, high pressure development of visualizers for GMC Hummer EV reveal- Planned and delivered 44 Chevrolet and Cadillac websites localized across 11 countries in Arabic and English, impacting over 175 million potential customers in the Middle East region- Streamlined 120+ legacy documentation files and hosted live training to hundreds of users in the capacity of AEM subject matter expert- Acted as Agile Product Owner, ensuring on-time delivery of marketing sites and Dealer Support applications

Detroit, Michigan, Us

- Developed custom site components with Adobe Experience Manager for GMs global brand sites using HTML/SASS/HTL/JS, including fully redesigned Chevrolet, GMC, Buick, Cadillac brands- Demoed finished components to large groups of stakeholders, provided setup documentation, and addressed questions/feedback- Acted as Agile Scrum Master; led daily scrums with development team and provided status updates to project management- Acted as QA lead for fully redesigned GM.com website, led daily defect triage meetings, and distributed sprint status reports- Contributed to automated test suite used for testing GM customer facing brand sites using Selenium (C#)

- Led up to 25 clients during hour long high intensity interval training sessions while providing cues, form corrections, and motivation- Designed a variety of programs tailored to the interests and goals of the clients (HIIT/Tabata, core/cardio, balance/agility, etc), accounting for the space and equipment provided by the facility- 400+ sessions taught across 10+ locations

Bloomington, Indiana, Us

- Taught four semesters of 25-30 students introductory web design and programming, including HTML, CSS, SQL and Python