Erica Mccoy Email & Phone Number

After launching my marketing career with e-commerce furniture store Rustic.com, my team members and I were recruited to join its freight and LTL shipping parent company Rocket Shipping for 2 main reasons:1. The unpredictable economy for retail companies leading into the second half of 2022 and beyond.2. The need for Rocket Shipping to have its own "in-house" marketing team to develop content strategy for the fast-growing brand as a whole and to coach the current and incoming… Show more After launching my marketing career with e-commerce furniture store Rustic.com, my team members and I were recruited to join its freight and LTL shipping parent company Rocket Shipping for 2 main reasons:1. The unpredictable economy for retail companies leading into the second half of 2022 and beyond.2. The need for Rocket Shipping to have its own "in-house" marketing team to develop content strategy for the fast-growing brand as a whole and to coach the current and incoming salespeople to utilize personal branding and social selling.My responsibilities at Rocket Shipping include:•Creating, editing, optimizing, and strategizing the direction of our company's content on multiple social media platforms.•Researching content trends and consumer preferences to ensure posts are relevant and appealing. •Coaching colleagues in developing their LinkedIn personal brand and collaborating on optimizing their profiles.•Managing content calendars and ensuring brand consistency across all platforms.•Coordinating with the marketing team to define content goals and ensure timely task completion.•Tracking consumer and content analytics for generating reports and presentations.•Developing an email newsletter playbook - outlining the objectives, strategy, lead generation follow-up, and SOPs for all, with an average open rate of 56.7% and CTR of 1.39%.•Engaging with Ideal Customer Profiles (ICPs) to increase demand generation and tracking leads via HubSpot.•Meeting KPIs for LinkedIn social growth, increasing followers by 20%, 26%, and 36% throughout the first 3 quarters of 2023. Show less

Fargo, North Dakota, United States

•Wrote clear, concise, engaging copy for marketing in the form of email, social media posts, ads, and video content.•Self-edited and proofread to ensure information was factually and grammatically correct and, most importantly, on brand.•Designed and distributed content for social media platforms and email marketing campaigns via Klaviyo. •Created and implemented a monthly content schedule while incorporating seasonal campaigns.•Developed productive, collaborative partnerships… Show more •Wrote clear, concise, engaging copy for marketing in the form of email, social media posts, ads, and video content.•Self-edited and proofread to ensure information was factually and grammatically correct and, most importantly, on brand.•Designed and distributed content for social media platforms and email marketing campaigns via Klaviyo. •Created and implemented a monthly content schedule while incorporating seasonal campaigns.•Developed productive, collaborative partnerships with rustic.com's chief officers, creative teams, marketing teams, and merchants.•Managed much of the Shopify backend of our e-commerce store, from product uploads to updating inventory via Excel to landing page and website edits. Show less

Fargo, North Dakota, United States

•Researched and recommended public relations, advertising and social media strategies•Collaborated with videographers, photographers, and company personnel to produce compelling ads•Created unique social media content in the form of posts and videos•Wrote blog copy, ensuring alignment with the company's brand

West Fargo, North Dakota, United States

Moorhead, Minnesota, United States

Moorhead, Minnesota, United States

Moorhead, Minnesota, United States

Turin, Piedmont, Italy

Bachelor Of Science - Bs, Elementary Inclusive Education

Activities and Societies: New Student Orientation Counselor, Dance Team Summa cum laude, recipient of the Helen Lucille Wardeberg.

Education record

Attended SAA during my summer study abroad session in Torino, Italy. Completed the courses of Introduction to Italian and Intercultural.