Erica Wight Email & Phone Number

Miami, FL

• Oversee relationship, holistic strategy and client services team of 5 for one of the largest retained digital agency clients.
• Responsible for defining and exceeding monthly, quarterly, and annual revenue goals.
• Develop and lead quarterly business reviews to key client stakeholders by telling a story through data and thought leadership.
• Provide final sign-off for all website deliverables including landing pages, content modules, and creative updates.
• Guide strategy that delivers on client goals and provide internal direction to UX, Creative, Product, and Media Planners.
• Conduct multiple weekly and monthly client check-ins with various stakeholders ensuring the continued success of the partnership.

Miami, FL

• Daily point of contact for assigned agency accounts.
• Assisted in developing and presenting media strategy and social media content calendar.
• Reviewed and provided feedback on creative and website landing pages.
• Launched automated communication strategy via CRM platform to drive more leads.
• Assisted with content creation and presentation of quarterly business review.

New York, NY

• Managed $4M+ of mobile display advertising business across several local media companies. Clients included Cox Media Group and Outfront Outdoor Media.
• Built relationships with executive leadership as well as regional sales teams to drive adoption of mobile advertising solutions.
• Strategized with customers to drive upsells and renewal business.
• Led in-person training presentations to local media sales teams across the country.
• Worked closely with marketing to develop case studies and pitch materials for partner sales teams.

New York, NY

• Partnered with vendors offering digital advertising solutions to generate revenue and provide a better user experience on the New York Daily News website.
• Launched partnership with Daily Motion for additional video syndication.

New York, NY

• Managed, organized, and tracked all files needed for digital implementation of monthly issue.
• Created and assigned deadlines and daily goals for designers, editors, freelancers, and production associates.
• Trafficked all layouts through various stages and implemented changes from editors and designers.
• Met each monthly deadline and achieved several early on-sale dates.
• Reviewed and tested final layouts for accuracy.
• Developed and implemented a new workflow to accommodate a change in software and a new production method.

New York, NY

• Acted as a liaison between photo, art, copy, digital imaging, and editorial departments to manage workflow and ensure deadlines were met.
• Efficiently built pages in accordance with the standards and styles of the magazine.
• Offered design solutions to accommodate changes requested by editorial departments.
• Organized, tracked, and inspected all images used in each issue prior to retouching.
• Maintained several databases to track all components of the magazine.

New York, NY

• Assisted the Senior Vice President with tasks ranging from organizing international travel to drafting legal documents.
• Maintained several databases tracking agreements for all affiliate and international providers.
• Reviewed and responded to viewer e-mails.

New York, NY

• Assisted the Managing Editor on tasks ranging from meeting arrangement to creating expense reports.
• Reviewed and submitted invoices for all fees associated with photo shoots.
• Updated database with story costs to identify changes to overall budget.