Erica Winters Email & Phone Number

Experienced market research professional with a passion for providing clients with the insights needed to drive effective decision-making. Well-rounded full-scale project management experience in consumer market research, diverse communications and advising, and client management. I have managed market research projects for many industries, such as CPG, banking and finance, retail, non-profit, government, healthcare and primary/secondary/higher education among others. I am adept at managing projects with a wide range of budgets, from a couple thousand, to nearly $1 million. Previous projects across industries include FMOT/SMOT, applied segmentation, consumer decision hierarchy, feasibility studies, satellite site location analysis, satisfaction research (client, customers, employees, students), brand awareness and positioning, new product concept testing, gap analysis, and many more.Specialty Areas: Qualitative and quantitative market research including script design, survey programming, data collection, data analysis, development of strategic recommendations, full-scale project management, and client communications.

Listed skills include Data Analysis, Market Research, Social Media, Social Media Marketing, and 46 others.