Erica Ortega Email & Phone Number

Atlanta, Ga, Us

Tubular Labs was acquired by Chartbeat in 2023. I lead a team of Product Marketers and oversee product marketing for strategic initiatives across both companies.

Implemented GTM playbooks to support B2B SaaS social video analytics platform, and created a suite of customizable pitch deck templates, product videos, sales sheets, and case studies for sales enablement

Atlanta, Georgia, United States

Led content development, program strategy & management, partner marketing engagement and go-to-market readiness for B2B payments across the Integrated Software Vendor (ISV) and Nonprofit channels.

• Defined Product Marketing strategies and GTM for online real estate auction platforms• Launched multi-phased programs supporting product launches including CRM, eventmarketing, SEM, paid social, and digital content• Partnered with Product and Creative teams to design and promote new web and mobileapp experiences for SMB investors and realtors• Conducted voice of customer analysis and developed marketing programs that addressed key customer pain points

Atlanta, Georgia

• Developed persona journey maps and conducted ongoing voice of customer research including focus groups, surveys, secret shopping and user testing for technology-based real estate brokerage• Coached team to execute test & learn programs that improved NPS and drove 40% more positive online reviews • Established relationships with affiliate partners and expanded the referral network into newverticals, enabling more visibility and control over the customer’s end-to-end experience• Crafted clear and compelling positioning for online home search features in web and mobile apps, and integrated messaging into all touch-points including sales & customer care team talk tracks, and in digital & marketing communications

Atlanta, Georgia

• Led GTM and organized cross-functional teams to roll out brokerage-wide programs including higher sell-side commissions, new cross-sell offerings and up-sell programs • Developed journey maps and conducted ongoing user research to identify points of friction and opportunities to solve them• Partnered with Product and Marketing to champion improved UX for online home shoppers in web and mobile apps

Atlanta, Georgia

• Collaborate with Product and UX to design the customer journey for complex mobile app and web portal flows to ensure every interaction with the product is a positive experience• Review stakeholder and customer feedback to support new development requests• Create comprehensive marketing plans for bi-monthly launches and prioritize marketing support• Oversee production and creative content development as the product SME• Develop messaging and positioning strategy for new products, service tiers and features• Lead experiential marketing and sales enablement initiatives including designing a demo app used by 20K sales reps

Greater Atlanta Area

• Partnered with Product, UX and Dev teams to influence product enhancements including extensive work on a completely redesigned mobile app for telematics products• Provided marketing support including development of assets, imagery, reviewing messaging, etc. to ensure every interaction with the product is a positive experience • Defined the customer journey for innovative mobile app and web portal experiences including free account creation, self-activation, onboarding, upgrades and add-a-line flows • Served as liaison between Product and Marketing teams to ensure alignment within the organization of messaging and positioning while tracking progress of all Marketing requested development projects • Supported internal stakeholders with review of all product-based creative assets for accuracy including product videos, emails, training materials, merchandising and digital content

• Supported VP in business planning, budget management and tactical planning for Big Data and Target Marketing organization of 150+ employees • Built executive presentations including quarterly Ops Reviews presented to the CMO, maintain organizational charts & reports and analyze department budgets • Assist VP in strategic planning in C-level discussions on key projects including Plenti loyalty coalition launch• Led event planning for monthly events supporting over 1,000 employees as well as team building & fundraising

Atlanta, Ga

• Develop and execute product roadmaps and determine the assortment, mix, and placement of products for a $150M Audio and App-cessory categories which include speakers, headphones, fitness trackers and smartwatches• Manage and develop positioning strategies for accessories in AT&T retail stores and supporting channels including att.com and AT&T authorized dealers• Work cross-functionally with a variety of accessory manufacturers as well as internal groups including sales ops, national marketing, supply chain, prescriptive, and store design to launch new products, execute promotions and increase sell-through with sales incentives and merchandising• Manage vendor negotiations and relationships with accessory and device manufacturers such as Beats by Dr. Dre, Samsung, Motorola, Jawbone, and Plantronics• Conduct extensive sales analysis and reporting and communicate business results to leadership

Atlanta, Ga

• Work cross-functionally with variety of accessory manufacturers as well as internal groups including sales ops, national marketing, supply chain, prescriptive, and store design to launch new accessories, execute promotions and increase sell-through• Collaborate with supply chain to create sales forecasts and to manage inventory through clearance and price promotions for high-cost and high-risk products• Support all activities from launch to EOL for extensive and dynamic portfolio of accessories• Source unique targeted products to support company objectives to grow other channels such as the flagship Michigan Avenue store, B2B and Authorized Dealer channels

Greater Atlanta Area

• Support pre-launch activities including negotiations, product evaluations, prescriptive strategy, packaging approvals, and executing product promotions• Actively source new product and category opportunities and evaluate various competing products• Provide hands-on project management to launch new fixture in 500 retail stores and collaborate with store design, National Marketing and prescriptive to develop strategy around placement of products and displays• Develop promotional campaign to strategically reposition the Power accessory category with an all-encompassing marketing program including multiple-product store kit, sales training tools and training video for store sellers• Create biweekly training materials and launch announcements to support store representatives

• Manage implementation of merchant self-enrollment portal for electronic payments, broadening outreach capacity and simplifying relationship management for thousands of customers• Create communication program and led on-boarding and training of sales team• Optimize advertising patterns on consumer-facing bill pay site to grow revenue by 40% • Coordinate logistics and distributed marketing material for client-facing webinars

User Experience Design

Bachelor Of Business Administration, Marketing

Additional coursework in Journalism, Spanish, and Visual Art