Eric Barnes Email & Phone Number

Philippines

• Improved business processes by creating custom tools for order quoting, budgeting and financial tracking across three business.
• Provided training on using AI to enhance operational efficiency and empower the NGO owner.
• Audited grant applications, ensuring financial accuracy and compliance.
• Offered strategic advice on product development and business direction.
• Supported the launch of two additional businesses, helping with setup, budgeting, and operational planning.

Toronto, Ontario, Canada

• Responsible for providing meaningful recommendations to grow small business online revenue for all of Canada
• Leverage dozens of data sources to quantify and validate proposed recommendations
• Collaborate with multiple lines of businesses to coordinate different recommendations including; new products, product pricing, marketing optimizations, site split tests, and B2B communication enhancements
• Built tailored dynamic dashboards to easily view updated performance metrics and answer questions on the fly
• Created new processes and tools that greatly reduce the chances of errors, total resources used, and turnaround time.
• Canada's Lead for Dell's True Ability Employee Resource Group that provides support and advocacy for those with disabilities.

Toronto, Ontario, Canada

• Directed account strategies and performance for both large international and Canadian companies across multiple verticals including eCommerce.
• Initiated and spearheaded the adoption of CRO split testing as a new service offering for Tug Agency.
• Developed team processes that significantly reduced reporting time and strengthened the team with new methods and tools.
• Managed client relationships at all stages ensuring all strategies aligned and met business objectives.
• Successfully increased non-branded revenue for one of Tug’s largest eCommerce client's by over 9x year over year.
• Pioneered new bidding strategies for all platforms including programmatic that achieved improved conversions by an average of 3x across all clients

Toronto, Canada Area

• Built a collaborative team of digital marketing specialists through thorough tailored training including regular one on one coaching.
• Directed and reviewed campaign strategies by the team and oversaw the performance of campaigns for various businesses including fortune 500 companies.
• Created processes and advanced custom scripts to mitigate risks, manage performance, budgets, and compliance.
• Advanced the digital marketing process by directing new objectives like offline conversion tracking, testing new betas, advancing in attribution modelling.
• Hosted company-wide learning sessions to train the company on best practices and company efficiencies.

• Managed accounts across multiple platforms; Facebook, LinkedIn, Pinterest, and various other DSPs, working in a variety of different channels such as shopping, social, display, and video.
• Developed holistic solutions with tools including Google Ads scripts to accurately and efficiently adjust bids, maintain budgets and monitor performance.
• Built end to end goal tracking, conversion optimization experiments, improved site stability, speed, and overall user experience.
• Produced data driven reports for both clients and prospects by leveraging website data.

189 King Street East #200 Toronto, ON M5A 1J5

• Managed search, display and remarketing campaigns for both Google and Bing Ads with an emphasis on lead generation.
• Achieved KPI’s for a wide variety of industries and companies such as roofing, solar energy, pest control, and payroll.
• Cultivated advanced excel skills to create complex campaigns, analyze large data sets by merging various data sources using functions and features such as pivot tables.