Eric Barnes Email & Phone Number

Philippines

• Improved business processes by creating custom tools for order quoting, budgeting and financial tracking across three business.• Provided training on using AI to enhance operational efficiency and empower the NGO owner.• Audited grant applications, ensuring financial accuracy and compliance.• Offered strategic advice on product development and business direction.• Supported the launch of two additional businesses, helping with setup, budgeting, and operational planning.

Toronto, Ontario, Canada

• Responsible for providing meaningful recommendations to grow small business online revenue for all of Canada• Leverage dozens of data sources to quantify and validate proposed recommendations• Collaborate with multiple lines of businesses to coordinate different recommendations including; new products, product pricing, marketing optimizations, site split tests, and B2B communication enhancements• Built tailored dynamic dashboards to easily view updated performance metrics and answer questions on the fly• Created new processes and tools that greatly reduce the chances of errors, total resources used, and turnaround time.• Canada's Lead for Dell's True Ability Employee Resource Group that provides support and advocacy for those with disabilities.

Toronto, Ontario, Canada

• Directed account strategies and performance for both large international and Canadian companies across multiple verticals including eCommerce.• Initiated and spearheaded the adoption of CRO split testing as a new service offering for Tug Agency.• Developed team processes that significantly reduced reporting time and strengthened the team with new methods and tools.• Managed client relationships at all stages ensuring all strategies aligned and met business objectives.• Successfully increased non-branded revenue for one of Tug’s largest eCommerce client's by over 9x year over year.• Pioneered new bidding strategies for all platforms including programmatic that achieved improved conversions by an average of 3x across all clients

Toronto, Canada Area

• Built a collaborative team of digital marketing specialists through thorough tailored training including regular one on one coaching. • Directed and reviewed campaign strategies by the team and oversaw the performance of campaigns for various businesses including fortune 500 companies.• Created processes and advanced custom scripts to mitigate risks, manage performance, budgets, and compliance.• Advanced the digital marketing process by directing new objectives like offline conversion tracking, testing new betas, advancing in attribution modelling.• Hosted company-wide learning sessions to train the company on best practices and company efficiencies.

• Managed accounts across multiple platforms; Facebook, LinkedIn, Pinterest, and various other DSPs, working in a variety of different channels such as shopping, social, display, and video.• Developed holistic solutions with tools including Google Ads scripts to accurately and efficiently adjust bids, maintain budgets and monitor performance.• Built end to end goal tracking, conversion optimization experiments, improved site stability, speed, and overall user experience.• Produced data driven reports for both clients and prospects by leveraging website data.

189 King Street East #200 Toronto, On M5A 1J5

• Managed search, display and remarketing campaigns for both Google and Bing Ads with an emphasis on lead generation.• Achieved KPI’s for a wide variety of industries and companies such as roofing, solar energy, pest control, and payroll.• Cultivated advanced excel skills to create complex campaigns, analyze large data sets by merging various data sources using functions and features such as pivot tables.