Eric Becker Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

■ Responsible for the analyses and optimization of online and offlinemarketing campaigns, utilizing data from both primary and secondarysources■ Analyze and monitor business performance and trends providingactionable insights to drive tactical and strategic campaign decisions■ Assist with the creation of measurement plans and KPIs based onstrategic.

Seattle, Washington, United States

- Developed and maintained KPI scorecard to track performance against goals, understand quarterly pacing, and enable timely optimizations- Developed actionable insights and optimizations to share with campaign managers and adjacent teams to drive incremental KPI growth - Conducted vendor evaluation to pinpoint areas of underutilization with current vendors.

Philadelphia, Pennsylvania, United States

• Conducted competitive, exploratory and focus group research to inform brand strategy decisions
• Researched, identified and interpreted emerging market trends that influence consumer behavior and shape brand identity
• Synthesized research findings into concise, relevant and actionable recommendations for brand development
• Developed comprehensive marketing plan and presented to Brand Strategy Team
• Developed market reports, competitive analysis reports, brand strategy reports, and creative briefs to serve as foundational information for the Brand Strategy Team
• Attended C-suite level brand strategy meetings with key clients

Quakertown, Pennsylvania, United States

• Maximized time during the coronavirus quarantine (following the cancellation of two summer internships) by securing a position with DoorDash and approaching my responsibilities with an entrepreneurial spirit
• Evaluated DoorDash delivery opportunities by assessing multiple factors including income potential, consumer utilization patterns, resource allocation, opportunity cost and expenses
• Developed and rigorously adhered to a self-directed work schedule that maximized consumer utilization patterns and corresponding fluctuations in rate of pay, thereby maximizing profit potential
• Delivered more than 500 orders to customers within a 10-mile radius in an efficient and strategic manor

Lansdale, PA

• Responsible for planning, facilitating, and supervising Club activities for youth ages 13 to 17
• Fostered and maintained a positive environment that inspired active participation
• Developed a positive mentoring relationship with teen participants while ensuring adherence to Club rules

Greater Pittsburgh Area

Woodward, PA

Boys & Girls Club Of America

Marketing And Business Analytics

Activities and Societies: Delta Sigma Pi Professional Fraternity

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