• Promoting and marketing iRanShao endurance sports SaaS technology applications and services national wide.• Compile business proposals and lead sports marketing campaigns for sports events and clients.• Negotiating contract renewals, building and maintaining relationships with clients.• Understanding current customers’ business issues, buying motives, and delivering the right solution for clients’ evolving business requirements. Work closely with clients to analyze business and build stronger, respectful working relationships for mutual growth.• Focus on customer satisfaction by demonstrated teamwork and empowerment, solve problems through a consultative approach, operate with honesty and integrity and provide a highly responsive and unsurpassed level of customer service.• Identify product improvements and new products by remaining current on industry trends, market activities, and competitors.

Launched eClubreg.com, online race and clubs/orgs management platform for endurance market in China (now closed).• Successfully served as Product Owner of an Agile delivery team.• Defined, communicated and executed product vision and roadmaps serving broad business objectives.• Defined revenue strategy; interest & geographic targeting, sponsorship and transactional models• Documented all the product requirements; Designed and Prototyped all the features for eClubReg.com; Led implementation of all product functionalities and user experience specifications.• Staffed and managed development and design operation, established technical infrastructure, and successfully launched site by deadline.• Consistently managed expenses under budget.

• Provided excellent customer service, account management and technical support by phone & email, and conduct product online training sessions.• Trained and managed the customer support team to provide phone & email support, and new client implementations.• Integrated with the sales team to ensure our product demonstration was being successfully presented, and helped sales team to close the deal.• Worked directly with clients to gather requirements and implement solutions that maximize our product feature-set and exceed client expectations. Discovered creative approaches to our software and provide excellent technical account management.• Worked closely with product development teams to define features & functionality, and provided product enhancements that were essential for the market growth and client satisfaction in order to launch 4 new products and solutions into China market, which including race results publishing solution; race photos and certificate download, race Wechat app and check-in app.• Compiled account management results by tracking closed service requests, new client implementations, generating & tracking revenue flow, and reviewing customer feedback and Net Promoter Score (NPS) results.• Traveled throughout the country to work with new and existing clients to establish trusted technical relationships, provided on-site account management and event management support, and also on-site race timing execution support. Clients include Shanghai Triathlon Club (STC), Nordic Ways, Shangrao Running Association, Leping Running Association, Running8, Jinshanling Great Wall Marathon, Frequency Asia, Beedancing.

ACTIVEx creates an ecosystem of "Corporate Wellness" for the ACTIVE Network that includes our employees, our community and our business. Over the past 7 years, we have engaged over 1,600 employees globally through our programs. Our employees have raised over $350,000 for local organizations such as Kids in the GAME, YMCA and Outdoor Outreach. Additionally, the ACTIVEx community that has been created as a result of this ecosystem has become a strategic asset to our technology business.An overwhelming majority of X'ers say that our ACTIVEx program has a positive impact on their lives, helps retain them as employees and helps them grow personally AND professionally - we've got the data to back it up too. The fact that our employees are inspired and aligned with our corporate mission now leads to new business relationships because organizations want to work with people who care about THEIR business. Our programs are sometimes internally grown such as "ACTIVEx Charity Challenge," "Employee Bike Purchase Program", "ACTIVEx Health Run" and our inspiring "TAKE A LOAD OFF" program. We also include opportunities for employees that are more famous such as Toastmasters. All of our programs are designed to deeply engage employees and provide the opportunity to make positive changes in their lives. We see inspiring results on a daily basis. Our programs run at headquarters in San Diego and at 25 offices around the world. ACTIVEx was also the driving force behind ACTIVE winning San Diego's 2013 Healthiest Company award.

• Drove the initiatives of China endurance market development, started generate leads, managed existing clients' accounts transferred from International team.• Compiled and documented the Chinese version of product and marketing introduction materials, set up the sales process and pricing modules. • Targeted strategic business opportunities, successfully launched wellness program integrated with mobile product PaoBuKong for Xi'an Software Park and Shaanxi Telecom.• Developed integrated marketing campaigns, created branding awareness through social media marketing and promotions.

• Conducted market research and SWOT analysis for fitness mobile applications in the market, and successfully launched the first Chinese mobile application for the Active Network, PaoBuKong, responsible for the app iOS and Android version launch and versions updates, provide in-depth insights for the enhancement, grew the branding, carried out marketing campaigns to boost the app downloads, grew the active users to 1M.• Launched a web-based event planning product, Plancast, globally by closely working with an agile development team, to advise on features and functionality according to the markets needs and customer feedback.• Managed social media channels, including Plancast's Facebook and Twitter accounts, PaoBuKong's Facebook, Weibo and Wechat accounts. Collected user feedback and provided product enhancements that were essential for the user growth and customer satisfaction.• Assisted the Product Manager and development team by working closely with stakeholders to gather requirements, provided performance reports and status updates, trained clients on new features and technology and oversaw QA and sprint releases to verify that the final outcome met product goals and stakeholder expectations. • Supported the products marketing campaign on GMIC 2012 and SXSW 2013.

Developed company's go-to-market strategies and conducted in-depth market SWOT analysis reports for Active endurance products, sports products, golf and outdoor products to drive market growth.• Conducted in-depth country and industry analyses including market sizing, competitive landscape, potential partnerships and providing guidance for overall market potential and strategic recommendations.• Presented product analysis results to product managers and market stakeholders and led various data analysis and statistical research projects on the North America sports market.• Collaborated with market analyst team to utilize Active yearly transaction and registration data to provide in-depth market data, trending analysis and provide product enhancement details.• Delivered the first Active China business analysis and development plan, successfully presented to executive team, which started initiatives of Active China business development.

• Coordinated 3 function teams in Market Research & Insights team with the deliverables, talents development, business opportunities and product knowledge.• Conducted product training, market knowledge training, work skills training sessions to the team and the entire China offices.• Mentored employees to grow in their career paths, and created team positions for additional project requests.• Helped organizing team building events, grow team spirit and involved operational management.

Supported consumer products programs by driving research for innovative projects across multiple platforms and products, overseeing business operations and launching new functionality simultaneously.• Interacted at all levels across global organization to determine current & future business priorities.• Translated business needs into program strategies suggestions, delivery plans & sustainable process.• Developed & managed program strategies, milestones/deliverables, training and communications.• Perform complex, concurrent tasks with imminent deadlines effectively coordinate multiple resources and multi-task in a fast paced environment.

SportsPower, a team sports property of the Active Network, is the best source for team sports camps, leagues, training & drills, ratings, rankings, scores and more. Stay on top of the latest in high school, college and pro football news with Active Team Sports' extensive coverage. • Responsible for leading a 13-people team in China working on content creation, data uploading and analysis.• Coordinated with North American product team to ensure the quality of power ranking and rating system for high school sports.• Coached and managed a research team to collect and manage US high school team sports game scores to the database.• Worked on SportsPower.com, FootballPower.com, BaseballPower.com, SoftballPower.com and ACTIVE.com/Football.

• Online searching for new event listings to build a robust and comprehensive directory on ActiveGlobal.com and Active.com• Ensured quality was maintained in the listings researched by the research team• Built and managed a global research team for UK, NZL, AUS