Eric Berggren Email & Phone Number

Chicago, Il, Us

Founded and currently lead customer value innovation and management firm focused on business-to-business (B2B) markets. My representative client engagements include:• Led the transformation of a leading metal component supplier into world-class customer value management. Segmented the market, developed new value propositions for target customers, and reorganized the commercial organization to improve the customer experience. Sales increased by over 70% in two years while maintaining industry-leading profitability. Client results featured in MIT/Sloan Management Review.• Created the e-commerce strategy for a leading industrial products manufacturer. Analyzed customer experience and developed an innovative new go-to-market strategy. Shareholder value increased by $700 million. Client results featured in Fortune magazine.• Developed a differentiation strategy for a line of “commodity” laboratory supplies. Measured customer value, defined new positioning, crafted a new value proposition, and created value-selling tools. Average selling price increased by 25% while still meeting volume targets.• Led the development of the U.S. market entry strategy for a new application of an existing mature product. Quantified customer value, crafted winning value proposition, and created value-based sales tools. 85% market penetration was achieved within 2 years.

Spring Grove, Il, Us

Serve the employee owners as an independent board member on their board of directors.

Chicago, Illinois, Us

Provide advice and networking while representing the mHub Venture Fund 1

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Chicago, Il - Illinois, Us

Create cutting-edge B2B customer value research and value-selling tools for innovating and managing customer value. Responsible for all aspects of management including product development, customer experience, and customer success (retention). Co-developed the Customer Value Expert Toolset® (CVET®), a web-based toolset that guides users to measure customer value in monetary terms and then create sales & customer success tools to persuasively prove that value to B2B target customers. The customer insights also inform segmentation, targeting, value proposition, customer experience, and value pricing strategy decisions.

Chicago, Illinois, Us

I teach a customer value management class for all portfolio companies and advise several start-ups. mHUB’s Product Impact Fund I is an accelerator investing in seed and early-stage physical product and hardware companies.Connect if you are looking to invest or apply to the accelerator.

Chicago, Illinois, Us

I led West Monroe's global value creation function. With WM's primary goal to realize measurable results for clients, quantifying the financial value delivered to our clients was critical to the firm's success. I upgraded tools, processes, and training for value quantification. The percentage of pursuits with quantified financial value increased by 67% and the sales effectiveness of the quantified financial value increased by 35%.When we quantified financial value: • Sales win rates increased by over 50%• The average sale grew by over 20%• The average discount shrunk by over 15%• NPS significantly increased because we aligned with clients on their highest-impact opportunities

Evanston, Illinois, Us

Re-designed and taught the B2B marketing course in the MBA & EMBA programs and lectured on customer value innovation & management in the executive education programs. Also coached in the Chief Marketing Officer and Big Data and Analytics executive programs.

Paris, Fr

Was a leader in a boutique strategy firm (The MAC Group) that became Gemini Consulting (now called Cappgemini). Held various consulting and managerial positions including:• Leader of the Building Market-Focused Organizations Center of Excellence• Chief-of-Staff for the 150-consultant North American Strategy DisciplinePartnered with thought leaders and market-leading clients to create and implement customer value strategies to grow sales and profits. Example Project Results:• Led the transformation of a leading energy supplier from a commodity-seller to a customer value leader. Profit margins increased by 40%, and customer satisfaction skyrocketed from the bottom quartile to #2 out of over 190 competitors. Client results featured in Harvard Business Review.• Directed the senior management of a specialty chemical company in developing a customer-focused strategy and redesigning key processes based on value delivered to customers. • Segmented the market, targeted high-potential customers, crafted compelling value propositions, and transformed go-to-market strategy. Total annual benefits exceeded $40 million.

Master Of Business Administration (Mba), Marketing & Finance

Ba, Economics