Eric Bustamante Email & Phone Number

Los Angeles, California, United States

Senior manager and digital producer for creative agency specializing in awards strategy.

Los Angeles, California, United States

Managed social media strategy, content, e-mail marketing, blogging, photography, and social communities for a non-profit organization with a 20-year commitment of serving the homeless in Los Angeles. Tasks included organic & paid social, content strategy, community management, writing blogs, e-mail blasts, photography, graphic design.

Van Nuys, Ca

Created and managed organic & paid social content + campaigns for national 911 Restoration Inc. accounts and over 100 local franchise branch social accounts across Facebook, Twitter, Instagram, Linkedin, Pinterest, Yelp, YouTube, G+, Reddit, Snapchat. Strategized ad campaigns from A-Z: objective, copy, design, audience targeting, budget, analytics, reporting. Blogged, did SEO, handled PR, designed graphics, wrote newsletter. • Improved ROI & Campaign KPIs – consistently improved campaign CTRs + conversion rates while lowering cost-per-action. For example, in a static under-performing ‘page likes’ campaign I targeted a new DIY audience, increasing the ad relevancy score to 9 and lowering cost-per-like to $0.20, a 640% decrease.• Rapid Fanbase Growth & Engagement – grew their Facebook audience over 500% from 4,700 fans to 40K and made them the most followed restoration company on Twitter. Also optimized Instagram, YouTube, Pinterest presences.• Content & SEO Strategy Triples Leads – By SEO efforts, content strategy, and redesigning the franchise website, I was able to triple site lead flow, increase traffic, and rank more pages on the first page of Google while improving UX.• Increased Lead Generation by 200% - used Facebook & Linkedin to increase franchise sales leads. The company goal in 2018 was 50; I brought in 137 leads.• Franchise 500 – helped company reach #57 on Entrepreneur Franchise 500 list

West Hills, Ca

Managed the marketing and advertising, both online and print, for a busy dermatology practice with two offices in the SFV and SCV. Helped design and launch company website, created a social media presence, wrote copy, and designed marketing collateral. • Increased Sales & Customers – through marketing and social media efforts, I brought in over 500 new patients. Helped create and optimize the company website, established a social media presence, expanded marketing channels.• Reputation & Community Management – managed business reviews (Yelp, YP.com, etc.), improved practice + doctor reviews and reputation, engaged with customers on social media, local listings, and the company website.

Beverly Hills, Ca

Worked as the marketing assistant to the owner of a small marketing agency in Beverly Hills. Wrote & edited copy, managed ad campaigns, did analytics & reporting, and performed other general online marketing duties as needed. • Client Campaign Management – I helped manage Google AdWords, Yahoo!, and Bing ad campaigns for our clients including DuPont, Synergy Workplaces, Mitrix, and many more across various verticals. • Paid Search Experience – on the platforms listed above, my marketing tasks included writing & editing copy, keyword bidding & budgeting, campaign analytics, data & reporting, etc.

Culver City, Ca

Customer Service Manager & Sales Assistant for a Top 10,000 globally-ranked dot-com company.• Increased Sales & Profits – Doubled management's upselling sales quotas 3 straight quarters• Fast Advancement - Promoted to Supervisor of Customer Service in just 3 months as a CS rep• Management & Multi-tasking – Managed a team of 8 while also achieving individual sales goals