Senior Brand Strategist
CurrentAs a Senior Brand Strategist, I lead strategic planning responsibilities for several key accounts. I look to uncover insights for brands that move people to act, while always keeping a close eye on what's happening in culture. I've led the design of several presentations, ranging from run-of-the-mill strategy decks to intellectual property and thought leadership projects. I've also co-created a number of internal initiatives designed to improve agency culture, how people work and the output that work produces. This initiatives include introducing cultural programming, creating a space for crowdsourcing and sharing cultural insights and developing a comms planning offering for the agency. I've been fortunate to work on a variety of clients across industries:New Orleans Pelicans, Zatarain's, Thai Kitchen, Coastal Mississippi Tourism, Kennedy Space Center Visitor Complex, Faubourg Brewery, Audubon Nature Institute, Ochsner Medical Center, New Orleans Jazz & Heritage Festival, The National WWII Museum, Asheville Tourism, Flowers Foods, Delaware North Parks & Resorts, Arlington (TX) Convention & Visitors Bureau, Sanderson Farms Chicken and Emerald Coast Tourism