Eric Coddington Email & Phone Number

Tualatin, Or, Us

Rooted in the PNW, Strong Forest Design Co. is a boutique branding and design agency with a mission to help small to medium sized business grow their brands to compete with the big guys.

Cupertino, California, Us

San Carlos, California, Us

Drove all end-to-end branded content in web, social media, retail, direct mail, paid ads, and internal communications data-driven decision making.Managed the rebranding process for both Oportun, and newly acquired neobank Digit.Led a consolidated and dispersed team of designers, illustrators, contractors, andexternal vendors, while partnering cross-functionally with marketing, sales, development, product and c-suite.

Fremont, Ca, Us

Led global marketing creative for all consumer brands, overseeing projects from concept to post-launch.Enforced brand standards for regional asset development and supervised juniordesigners, production artists, and interns.Implemented an e-commerce/Amazon-first approach to consumer product marketing, resulting in a significant increase in sales across all product lines.Chaired the launch of the new consumer product brand, Seagate Gaming, including the development of brand guidelines, as well as the rebranding of all other Seagate consumer lines.

Fremont, Ca, Us

Ashland, Oregon, Us

Took over role just after proprietary software was upgraded requiring massive asset overhaul vital to the business’ SEO. Completed asset conversion nearly a year early leading to significantly increased traffic and back to back record month in menu print sales.• Software UI/UX development• Marketing design• Webpage design• Menu & template design

Portland, Oregon, Us

Lead the creative group within GISI to the to the highest grossing month, of the past18 months, by fostering partnerships to expand the groups capabilities beyond print to include web design, all within the first three months.• Creative leadership• Client pitches and proposals• Brand development• Print design

Turned a struggling six character candy dispenser toy line into and infinitely expandable collectible licensed product of nearly 200 SKUs. Newly designed packaging and targeted product lines grew sales from only $80k to over $1M in just over a year.• Creative leadership• Product design• Packaging design• Marketing design• Tradeshow management• Product localization

Developed a simple ad campaign (Image 3D's first) for in-flight magazines that boosted product sales to give the company it's highest grossing holiday season to date.• Over see all creative• Target marketing efforts to maximize ROI• Manage website redesign• Research and streamline technical design aspects of 3D reel production• Optimize social media awareness and SEO

East Aurora, New York, Us

Developed a new layout and pagination for Fisher-Price instruction manuals that would cut printing costs by nearly 15% on PowerWheels manuals. • Design, illustrate, layout and pre-press on Fisher-Price instruction sheets.• Work closely with copywriters and product engineers to develop easy to use assembly manuals.• Research and execute cost saving strategies for instructions sheet printing and online content.• Leading member of worldwide corporate creative network XFactor.

When hired the company had been struggling producing it's new catalog and was a year behind schedule. Production of the images for 10,000+ SKU catalog had been going on for over six months and was less than a quarter complete. I developed and innovative way of photographing and color correcting the silver and gold charms that allowed the balance to be completed in less than three weeks. Ultimately what had been stagnating for nearly a year was finished in under three months under my leadership.• Managed numerous accounts, advertising for retail and b2b clients. • Coordinated design and production of all printed and online marketing materials including an 80 page 10,000 SKU catalog.• Lead Re-branding of advertising effort for a male oriented campaign.

East Aurora, New York, Us

• Reprised role on a temporary basis upon my return to Buffalo.

San Francisco, Ca, Us

On my first day on the job I was tasked with creating a brochure from scratch for a trade show the following week. It was a hectic process but ultimately had final printed pieces in hand by that Friday afternoon. This piece ended up helping land numerous clients at that trade show.• Designed high end consumer product concepts for the pet industry.• Designed all marketing and sales materials.

• Lead the design of all advertising, logos, direct marketing, trade show booths, brochures, catalogs, and web content.• Over saw color proofing, pre-press, press checks, and acted as editor for all copy.• Directed photoshoots for all new products.• Worked closely with owner, vice presidents, numerous tradepublications and print vendors.

El Segundo, California, Us

Developed the first ever non-pink Barbie PowerWheels which became the highest selling Barbie Jeep to date.• Managed projects and designed product art and content for theViewMaster, Creative Activities, Power Wheels, and ESPN Sports lines as a temp, full time employee, & freelance artist for the VMCA group. • Designed packaging, in-store signing, magazine advertising and POPs for the Learning and Baby Gear teams as an intern and freelancer in the Marketing Communications group.

Bachelors, Graphic Design

Education record