Full service consultancy in color, material and finish trends for consumer product design, visual communication, identity design, brand strategy, packaging and strategic design planning.Sherwin-Williams Company, Greensboro, NCRTI International, Research Triangle Park, NCVolvo Trucks, Greensboro, NCSAS Institute, Inc., Cary, NC3C Institute, Cary, NCCareAnyware, Cary, NCPatagoniaHealth, Cary, NCMicroMass Communications, Cary, NCStriving for More, Morrisville, NCWake County Community Services, Raleigh, NCAmerican Marketing Association, Raleigh, NC MedThink Communications, Raleigh, NCPartyLite Worldwide, Plymouth, MAAndersen Consulting, Wilmington, DEGAP, Inc., San Francisco, CADiagnostic ID, LLC, Indianapolis, INMacmillan Computer Publishing, Indianapolis, INBrainstorm Design, Inc., Indianapolis, INLimited Brands, Columbus, OHBuon Girono Magazine, Columbus, OH

Developing strategic brand solutions through merchandising and product branding for the MACK trucks product line. Advised on color, material and finishes for vehicle badging to be launched in 2018.

Instructor of user interaction/experiences across multiple touch-points, concentrating on web-based systems. Strategic thinking, abstract/concrete visualization, dynamic interactive systems, workflow and methodologies which promote group collaboration.

Instructor of an introductory course on principles of visual communication, presentation design and Adobe Creative Suite 4.

Advisory industrial design professional within the Corporate Identity and Design team, responsible for strategic planning of Lenovo’s brand marketing in print, environmental and visual design solutions for both corporate and consumer brands

•Established Motorola’s first product standards manual for product graphics, partnered with cross-functional teams to ensure visual language (type, graphics and patterns) met the organization and corporate guidelines•Member of a collaborative team of brand specialists, marketing experts and technologists to bring world-class design to Motorola’s product portfolio•Evolved the corporate logotype design for use on products and developed customization strategies relating to the physical and digital branding of the products

User-centered design thinking in manufacturing process, in-home interviews, journals, heuristic testing, issue identification, strategic repositioning, market and category analysis, in-context consumer and subject matter expert interviews, brand positioning, competitive benchmarking and observational research.