Eric Dahlin Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Part of a digital engagement team responsible for bringing digital marketing tools and best practices to stakeholders in the marketing function throughout the business.Key contributions and accomplishments:• Management of 100+ users for three Oracle Eloqua instances, one for employee communications, one for channel communications and one for end-user communications, ensuring governance polices and best practices are followed• Integrated Oracle Eloqua with our CRM system, collaborating with sales and IT to provide proper routing of sales qualified leads for follow up• Implemented global double opt-in campaign as a best practice for new marketing contacts to our database, working closely with our legal team to ensure compliance with GDPR and regional data privacy laws• Constructed lead scoring programs for multiple market segments to measure activity and nurture sales prospects with the right content at the right time• Designed and implemented database washing machine programs in Oracle Eloqua to standardize and cleanse data for optimal segmentation• Led project to launch a global sales and service request for quote form, which is now responsible for over 1,000 leads per month• Built a pre-populated e-newsletter subscription management form to allow subscribers to easily self-manage their preferences• Created email and form reports using Google Sheets and Google Data Studio, providing marketing stakeholders with dynamic reports that can be filtered and segmented as needed• Provide campaign planning and support tools that have included training videos, process and campaign documentation, one-to-one personal training over Skype or in-person, and Oracle Eloqua asset templates

Greater Minneapolis-St. Paul Area

• Developed welcome and re-engagement campaigns for new and existing prospects, respectively, in our Oracle Eloqua database to generate interest in our products and services and allow for proactive preference selection• Established an onboarding process for Oracle Eloqua users that includes on-demand videos, use case scenarios, and an exam to ensure baseline tool sufficiency is met• Daily creation of digital campaign deliverables for global marketing and communication stakeholders across 4+ operating segments• Delivery of monthly Oracle Eloqua campaign results and insights to marketing stakeholders • Created five marketing dashboards for critical segments across the business utilizing data from Google Analytics, Google AdWords, Oracle Eloqua, Oracle SRM, and MetaLocator• Implementation of conversion tracking, event tracking, and campaign source attribution using Google Tag Manager and Oracle Eloqua• Coordination of marketing and communication tasks with over 15 different marketing agencies/vendors

Greater Minneapolis-St. Paul Area

• Developed and shared Eloqua marketing automation system best practices with marketing stakeholders in Power Generation business unit• Daily execution of digital marketing campaigns using Eloqua, which included emails, landing pages, mobile pages, web forms, web banners, and QR codes• Led project to revamp Power Generation request for quote form, collaborating with marketing segment leaders, which increased sales leads from 300 to 500+ per month• Oversaw 10+ Google AdWords campaigns for Power Generation, managing updates to ads and keywords and providing monthly performance reporting• Documented key digital marketing processes: campaign planning, web lead capture and routing, request for quote form user experience• Coordinated with marketing communications teams to design campaign architectures to ensure needed assets were created and proper tracking measures were used• Managed internal user group meetings for company-wide Eloqua users• Provided monthly campaign and form submission reports to applicable marketing stakeholders

Greater Minneapolis-St. Paul Area

• Executed multi-step marketing campaigns across multiple segments in Power Generation business unit• Automated sales lead and prospect programs• Gained extensive knowledge and training in Eloqua marketing automation software, obtaining Eloqua Product Master and Revenue Performance Management Master certifications• Developed project management skills using Basecamp and Aprimo• Demonstrated proficiency in Microsoft Word, Excel, PowerPoint, Vizio, and Project

Greater Minneapolis-St. Paul Area

• Prepared monthly marketing department updates• Supported manager with trade show setup, demos, and lead management• Displayed strong analytical skills in maintaining the worldwide distributor directory• Utilized written and oral communication skills with marketing staff on a everyday basis• Effectively managed 2+ projects on a daily basis