Provide strategy support and asset development for marketing, branding and new business outreach, along with managing invoicing and contractor payments.

Joined B2B team to reposition brand and manage external partnerships.• Provided GTM strategy for product marketing and communications; wrote creative briefs and hosted weekly cross-functional marketing meetings to align marketing, sales and product departments.• Spearheaded development of new brand guidelines and managed 3-day production in LA to capture creative assets.• Presented Product Life Cycle plans to executive leadership each quarter; evaluated market opportunity to influence product development and created sales enablement tools to support growth plans.• Leveraged ABM strategies to reach target audiences.• Managed marketing budget and led cross-functional group responsible for determining media mix allocations.

Managed strategy for consumer brand innovation projects and category debuts.• Steered overall marketing strategy and creative asset development for 2021 gaming and kids new category launches.• Led Xbox partnership as primary marketing point of contact.• Created annual media planning master template and led kickoff with brand peers.• Collaborated with global marketing teams and focus areas to coordinate PR, media, social and product marketing calendars.• Served on sustainability committee to provide marketing strategy, analyze the competitive landscape and identify trends.

Drove social media content strategy and established a paid ambassador program.• Created comprehensive brand guidelines for our unique social channels and provided ongoing implementation support for the customer service team.• Built a diverse brand ambassador team from the ground up to generate organic digital content. Managed relationships, contracts and usage rights, and hosted annual in-person ambassador summits. Planned and coordinated a series of Outdoor Retailer panel discussions that featured women ambassadors’ experiences with leadership in the outdoor industry.• Drove social and influencer strategy for “Pass it On,” a video production featuring an OtterBox-protected iPhone and its one-way trip around the world, including 7 locations and 7 unique perspectives.• Completed two brand lift studies on Facebook and YouTube. Traveled to meet with reps to plan details and set goals.• Awarded “Rookie of the Year” for marketing in 2017.

Led global social media team, social strategy and external partnerships.• Spearheaded RFP process and hired first digital media agency of record. Oversaw strategy and budget and met weekly with external team.• Implemented social media strategy for global subsidiaries and distributors to provide support and ensure brand consistency.• Worked with brand ambassador manager to integrate content creation and posting requirements into ambassador contracts.• Co-led 10-week summer intern program for two years (beginning in summer 2015). Managed a social media intern Monday-Thursday and supervised a group project with the full intern team each Friday.

Expanded social media resources and interactive experiences to support new digital-first approach.• Oversaw social and editorial content creation, social media advertising, monitoring and reporting while managing direct report.• Trained customer service representatives to absorb online community responsibilities, then provided ongoing guidance.• Led digital strategy for the UNEEK shoe launch – KEEN’s biggest product innovation since the iconic Newport sandal. Directed influencer strategy and embarked on a 3-week West Coast road trip with our events manager to support the campaign.• Managed the company blog, sharing updates and ongoing community impact projects. Executed the storytelling behind our KEEN Effect grants program and our Live Monumental campaign to rally community support to protect public lands.• Was interviewed for and featured in Social Media for Dummies.

Enabled over 10x online community growth as the company’s first full-time social media hire.• Curated KEEN’s day-to-day presence on social media: led strategy, managed content calendars, wrote post copy, developed and scheduled paid ads, engaged with community members and responded to customer service inquiries.• Met weekly with the creative team to review content performance and align on creative briefs in the queue.• Drove a 1,100% increase in Facebook likes and a 967% increase in Twitter followers. Launched our Pinterest page and grew it to 3.5M followers.

Led integration of social media strategy into overall content marketing and optimization efforts.• Assisted with website content writing, keyword research and SEO audits for search engine marketing accounts.• Volunteered to lead social media marketing work for clients as that need arose and grew; this included launching Facebook pages and Twitter accounts, providing messaging strategy and developing social media content.• Led campaigns for the OMSI Gala and the MS Society Walk, Run, and Mud Run events.

Provided news and analysis on the Portland Trail Blazers, the Portland Timbers, and the University of Portland Pilots. Wrote three to four 500-700 word articles per week, conducted player interviews and managed media relations.

Conducted online optimization for clients.• Assisted account team by conducting keyword research and generating website performance reports. Provided content recommendations for display media, social media, editorial and PR.

Created marketing plans for the 94.7 KNRK and 97.1 Charlie stations. Assisted in running company events and charity concerts.

School Photographer. Spent 10 hours a week in the Marketing and Communications office editing and archiving photos. Spent additional hours shooting various events on campus.