Led digital marketing strategies for a portfolio of high-profile clients, driving traffic growth, lead generation, and sales through tailored SEO, PPC, social media marketing and AI-enhanced content solutions.Santa Cruz Biotechnology, Inc.- Managed SEO and advertising for a 1.2 million-page B2B website, optimizing content with AI tools like ChatGPT, resulting in ranking improvements.- Reversed a major decline in organic traffic due to thousands of 301 redirects, achieved a 64% increase in traffic and restored critical Google and Bing rankings.- Reduced Google and Microsoft Ad costs by 35% through keyword optimization and click fraud management.ChemDirect- Developed SEO strategy for a 500,000-page website to enhance search rankings and.- SEO overhaul led to a 200% increase in organic traffic and launched ChemDirect to top rankings for niche chemical industry keywords.- Top 3 rankings for ChemDirect’s primary niche keywords.Behavior Webinars- Increased gross revenue by 217% over 12 months- Regained good organic status with Google after site was hacked.- Restored Google Ads account performance.- Earned dozens of top 10 organic rankings for buyer-intent keywords.Bay Supply- Short-term project to help troubleshoot drop in organic traffic for 280,000-page website- Identified thousands of 404 errors, malformed title tags, duplicate content, and canonical issues.Gourmet Foods International- Short-term project to audit Google Ads and conduct “Secret Shopper” audit for their 55,000-page wholesale and 5,500-page retail website.LearningFuze- Increased top-of-funnel leads by 35% through a free bootcamp guide and optimized campaigns across Google Ads, Facebook, and LinkedIn.Standing Stone Ministry- Increased Facebook leads by 3x through rigorous ad and audience testing. Yearly sales goals were met in Q3.MyBigFatCubanFamily.com- Spearheaded SEO efforts that led to a 70% traffic boost and a 4x sales increase for their e-commerce platforms.

I promoted Data360’s lead generation program called Data Smart Marketing. Data360 offers proven artificial intelligence using keyword search behavior to find people who are searching right now for your product or service.Data360 identifies and verifies in-market audiences, and delivers highly qualified, engaged leads so marketers can reach their ideal buyers earlier in the sales process with less spend. I can show you how to increase leads who are ready to buy at less cost. Let’s talk.

I enjoyed the various projects I worked on here as Marketing Director. Here’s a small sampling: I spearheaded the evaluation of technology stack, and reviewed CRMs including Hubspot, Ontraport and Active Campaign. I created a marketing plan foundation for lead generation. I managed Google Adwords, Bing Ads, and click fraud elimination. I implemented link building program for search engine optimization (SEO). I evaluated new marketing strategies including automated SMS text messaging, ringless voicemail, IP address append with physical mailing addresses, and TCPA compliant outbound calling. I located companies who offer verified physician and dentist data and writers for a new content marketing plan. I set up lead form conversion optimization and assisted with new logo design, new website development, and copywriting.

I oversaw marketing strategy and B2B lead generation for SaaS unified commerce platform and order management system company. Search engine optimization, SEM - Google Adwords, 3rd party directories, white paper marketing.

I directed organic search, paid search, and social media marketing efforts. I was instrumental in helping the company transition from a vitamin company to a publishing company, and I designed the content development system and marketing strategies which produced thousands of SEO-friendly articles and hundreds of thousands of visitors through organic and paid search. The company had hundreds of top 5 rankings on Google and Bing.• Conceived content creation marketing strategy and managed team of editors and writers who produced 2,500 SEO-friendly articles. These efforts created hundreds of top 10 organic rankings on Google and Bing, and 500,000 organic visitors per month.• Responsible for AdWords P&L. Managed team of AdWords producers who built hundreds of campaigns with 10 million keywords across 60 AdWords and Bing accounts. This resulted in $2.5 million in yearly revenues. • Conceived the workflow process to find and filter new keywords and automatically format them for Google AdWords which saved hundreds of hours in manual labor.• Managed social media marketing for Facebook, Pinterest, Twitter, Instagram and Google+ which generated thousands of website visits.• Initiated and oversaw development of 3rd party keyword relevancy algorithm to rapidly scale keyword growth.

• Conceived and developed a start-up membership site from scratch.• Built subscriber base from zero to 300 monthly subscribers within one year. Each subscriber paid $100 per month which resulted in $30,000 in monthly revenues.• Oversaw website development and all marketing strategies – SEO, SEM, email and affiliate marketing.

During my first position at Lifescript, I focused on search engine optimization, pay per click, and business development. I spearheaded an aggressive content creation strategy where my team of writers, editors and Google Adwords assistants produced and marketed approximately 200-300 SEO friendly articles per month. I created hundreds of top 10 search engine rankings. My team researched thousands of keywords for AdWords which drove thousands of website visitors at low CPCs.

• Increased lead flow by 10x within 2 months with PPC and SEO.• Restructured website and achieved dozens of top rankings on Yahoo!, Google, and MSN.

• Oversaw website development and managed all online marketing which generated thousands of consumer mortgage leads with monthly budget of $250,000.• Achieved top 10 rankings on search engines which generated hundreds of lender leads each month. • Conceived invoice tracking system and streamlined sales and accounting processes.

I specialized in SEO and optimized their affiliate program website for the search engines. I created and ran marketing campaigns to build their affiliate network. I also wrote sales copy, and built banner ads.