Eric Darby Email & Phone Number

Mission Viejo, CA

Led digital marketing strategies for a portfolio of high-profile clients, driving traffic growth, lead generation, and sales through tailored SEO, PPC, social media marketing and AI-enhanced content solutions.Santa Cruz Biotechnology, Inc.- Managed SEO and advertising for a 1.2 million-page B2B website, optimizing content with AI tools like ChatGPT.

Wilmington, Delaware

I promoted Data360’s lead generation program called Data Smart Marketing. Data360 offers proven artificial intelligence using keyword search behavior to find people who are searching right now for your product or service.Data360 identifies and verifies in-market audiences, and delivers highly qualified, engaged leads so marketers can reach their ideal.

San Clemente, CA

I enjoyed the various projects I worked on here as Marketing Director. Here’s a small sampling: I spearheaded the evaluation of technology stack, and reviewed CRMs including Hubspot, Ontraport and Active Campaign. I created a marketing plan foundation for lead generation. I managed Google Adwords, Bing Ads, and click fraud elimination. I implemented link.

Bridgeport, CT

I oversaw marketing strategy and B2B lead generation for SaaS unified commerce platform and order management system company. Search engine optimization, SEM - Google Adwords, 3rd party directories, white paper marketing.

Mission Viejo, CA

• I directed organic search, paid search, and social media marketing efforts. I was instrumental in helping the company transition from a vitamin company to a publishing company, and I designed the content development.
• Conceived content creation marketing strategy and managed team of editors and writers who produced 2,500 SEO-friendly articles. These efforts created hundreds of top 10 organic rankings on Google and Bing, and 500,000.
• Responsible for AdWords P&L. Managed team of AdWords producers who built hundreds of campaigns with 10 million keywords across 60 AdWords and Bing accounts. This resulted in $2.5 million in yearly revenues.
• Conceived the workflow process to find and filter new keywords and automatically format them for Google AdWords which saved hundreds of hours in manual labor.
• Managed social media marketing for Facebook, Pinterest, Twitter, Instagram and Google+ which generated thousands of website visits.
• Initiated and oversaw development of 3rd party keyword relevancy algorithm to rapidly scale keyword growth.

Fredericksburg, Virginia

• Conceived and developed a start-up membership site from scratch.
• Built subscriber base from zero to 300 monthly subscribers within one year. Each subscriber paid $100 per month which resulted in $30,000 in monthly revenues.
• Oversaw website development and all marketing strategies – SEO, SEM, email and affiliate marketing.

Mission Viejo, California

During my first position at Lifescript, I focused on search engine optimization, pay per click, and business development. I spearheaded an aggressive content creation strategy where my team of writers, editors and Google Adwords assistants produced and marketed approximately 200-300 SEO friendly articles per month. I created hundreds of top 10 search.

Irvine, California

• Increased lead flow by 10x within 2 months with PPC and SEO.
• Restructured website and achieved dozens of top rankings on Yahoo!, Google, and MSN.

Mission Viejo, California

• Oversaw website development and managed all online marketing which generated thousands of consumer mortgage leads with monthly budget of $250,000.
• Achieved top 10 rankings on search engines which generated hundreds of lender leads each month.
• Conceived invoice tracking system and streamlined sales and accounting processes.

I specialized in SEO and optimized their affiliate program website for the search engines. I created and ran marketing campaigns to build their affiliate network. I also wrote sales copy, and built banner ads.

B.A., Communications

Activities and Societies: Inter Varsity Christian Fellowship, Surfing, Volleyball Graduated cum laude with a B.A. in Communications from.

Certificate Of Completion, Content Marketing Course

Digital Content Marketing Training http://www.contentmarketinginstitute.com

Communication And Media Studies

Communications