Eric Johnson Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Senior sales leader for one of the nation's leading agencies providing multichannel direct response fundraising strategy and execution. For Eric, job one is listening. He seeks to understand the challenges facing each organization, then mobilizes resources and donor engagement plans across disciplines with the the nonprofit’s priorities in clear sight. Sector experience includes healthcare, international relief, veterans services, university alumni, social services, faith-based, and more.

Greater Minneapolis-St. Paul Area

Eric is a highly motivated and experienced Senior Marketing Consultant and was responsible for bringing direct response marketing solutions to a wide range of best-in-sector businesses. His work involved new customer acquisition, retention of key accounts, product development and successful deployments of Quad’s innovative virtual testing platform, Accelerated Insights. Markets served included financial services, retail, insurance, fashion, and automotive.

Greater Boston Area

Brought a full-suite of direct response fundraising services to best-in-class nonprofit organizations that change the world we live in.

Minneapolis, Mn

- Led the sales and marketing efforts for ALC, a leading data and analytics provider to top nonprofit organizations and commercial brands.- Championed and conveyed the 'Dominant Selling Idea' for the firm's legacy data services AND emerging digital breakthroughs.- Demonstrated thought leadership and strong communication skills by securing conference speaking opportunities to grow visibility for firm and its offerings.- Engineered and executed a series of outbound marketing campaigns to senior-level and C-Suite executives at desirable prospects and established a healthy pipeline.- Won 23 new client relationships across multiple business sectors and lines of business.- Put special emphasis on bringing impactful analytical offerings and concurrent (offline + digital) marketing solutions to prospective nonprofit, retail, e-commerce and publishing clients.- During tenure at ALC, was asked by industry's trade group, the Direct Marketing Association, to serve in a leadership role and Conference Chair for a period of 4 consecutive years.

St. Paul, Mn

- Led sales team and held responsibility for growth of both nonprofit (SFI NonProfit) and commercial (CallAssistant) business units for one of the nation's fastest growing tele-services companies.- Keen knowledge of the nonprofit industry, multiple commercial sectors, key agencies and critical performance metrics.- Following SFI/CallAssistant merger in 2012, formed and led Brand Evaluation Committee to determine brand positioning, name, 'dominant selling idea' and tagline for combined business.- Delivered 33% growth in nonprofit unit in 2012 by securing new client winds with premier organizations, including The Nature Conservancy, Special Olympics and Dana-Farber Cancer Institute.- Incremental growth rate of 37% achieved in 2013 coming from new clients like the American Diabetes Association, Alzheimer's Association, MADD and ASPCA.- Assumed responsibility for commercial sales efforts in 2013 and made an immediate impact on both he number and quality of opportunities in the CallAssistant sales pipeline.

Greater Minneapolis-St. Paul Area

- Spearheaded sales and marketing offerings across a range of direct marketing services, including media buying, data analytics, audience & competitor research and campaign optimization.- Developed an integrated plan to create awareness of offering and achieve aggressive new business revenue goals.- Led efforts to deepen relationships with existing clients and monetize incremental services.- Built and oversaw a team of 9 staff and lead agency's expansion into new verticals and business categories.- Exceeded 2010 new business revenue goal by 21% and 2008-2009 target by 11%.- New clients added included The New York Times, The Economist, American Girl (Mattel), Conde Nast Publishing, Salvation Army and TV Guide.- Implemented 'Discovery' process to reveal prospective clients' business challenges and created sizable new business opportunities for Paradysz's services.- Led growth initiative as Chair of corporate 'Operating Board' with emphasis on providing incremental services to existing clients.- Created go-to-market sales strategy for new analytical product offering, resulting in multiple winds in just 90 days.

Greater Minneapolis-St. Paul Area

- Key clients included Damark International, Barnes & Noble and The Sportsman's Guide.- Delivered top-notch service to key list brokerage clients and made strong, analytically based recommendations to achieve marketing goals.- Responsible for delivering list cost savings and constructing mail plans in alignment with budget requirements.- Oversaw trafficking of list orders and provided ongoing communication to key client contacts.

Greater Detroit Area

Feet got wet in a small, owner-operated marketing services agency serving CPG and financial clients like Colgate-Palmolive, Pepsi and National Bank of Detroit.

Bachelor Of Science (Bs), Economics, 3.3 Gpa

Activities and Societies: - Dean's List - Intercollegiate Athletics: Football and Basketball - Study Abroad - Madrid, Spain - Authored.

Bachelor Of Science (B.S.), Economics