Eric Lawrence Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

• Daily marketing consultation for dealer groups across the country, to do the ordinary extraordinarily well.
• May 2021 and August 2022 Stream “Ring the Bell” performance award winner.
• Provide clear and concise strategy to Dealer Principals, General Managers, and other key decision makers. Areas include, but are not limited to, paid search, SEO, OTT, email, direct mail, TV, Billboard, Display.
• Work with project management, media leads, creative directors, and co-op team members to help fulfill best practices and processes
• Weekly or monthly strategy presentations

New Orleans, Louisiana

• Area 3 - Louisiana and Mississippi
• 2018 GSM Account Executive of the Year
• Provide daily marketing consultation for fixed and variable operations
• September 2018 Account Executive of the Month

Houston, Texas

• May 2018 Account Executive of the Month
• June 2018 Account Executive of the Month
• Manage marketing presence for Toyota dealerships in every TMNA region nationwide, as well as nearly 20% of GSM’s Group 1 business
• Support regions affected by employee turnover as interim contact for continued retention
• Provide daily marketing consultation for fixed and variable operations

Houston, Texas Area

• Build marketing strategies for assigned accounts upon analyzing applicable data.
• Present direct mail proposals and monthly status reports
• Maintain daily client contact to assist with plan implementation

Little Rock, Arkansas Area

• Build and maintain book of commercial business consisting of auto dealerships, body shops, and companies in the private and public sector across central Arkansas
• Manage continuous flow of 180 vehicles associated with branch
• Manage a team of sales personnel through various levels of development