Ppc
Current● Promoted from PPC Specialist to Lead, managing a team of specialist● Report, optimize and monitor budgets for more than 40 accounts monthly● Developed highly effective ad copy by conducting comprehensive website reviews tooptimize ad performance● Facilitated regular client meetings alongside account directors to thoroughly assessstrategic approaches and align with client objectives● Provide suggestions to clients on how to best allocate their budget based on new industrytrends and competition● Implemented A/B testing and devised innovative strategy to effectively enhance leadgeneration for clients