Eric Forton Email & Phone Number

Chicago, Il, Us

Northbrook, Illinois, United States

• Lead strategy and manage implementation of quarterly targeting and weekly field dynamic alerts for the PADCEV and Precision Medicine teams (XOSPATA & Zolbetuximab Disease State Education)• Continuously improve and innovate on targeting and dynamic alerts methodologies. For example: PADCEV and XOSPATA alerts patient journey granularity, new indication enhancements, CMS open payments, integration of additional commercial data sources (Symphony claims and Diaceutics and Prognos lab data)• Successfully led the development, launched, and continue to enhance TargetIQ, a new targeting, alerts, and sales force effectiveness platform• TargetIQ is our pre-call planning and execution tracking platform and is currently utilized by ~95% of PADCEV and Precision Medicine field personnel on a weekly basis• Create, evolve, and present sales force effectiveness reports to sales and brand leadership for PADCEV and XOSPATA which enables strategic decision-making• Collaborate with brand teams, Sales Leadership, Commercial Insights, IS, Data Enablement, Legal, Ethics & Compliance and multiple vendors to ensure processes are efficient and align with our team and brand strategies• Develop and present many ad-hoc analyses to identify coverage opportunities for our sales forces• Plan and execute on training and change management for TargetIQ, quarterly targeting and alerts• Created and managed a joint quarterly PADCEV field territory alignment process with SeaGen (now Pfizer)

Northbrook, Illinois, United States

Chicago, Il

• Led team to perform territory analysis to determine where new sales representatives should be hired o Performed territory analysis by city and zip code (number of companies by employee size and revenue in each territory) to gain understanding of full market potential o Compared current market penetration by territory to full market potential to distribute new sales representatives and align new territories o Used LinkedIn, Hoovers, UnitedStatesZipCodes.org, Salesforce and Excel to perform analyses• Led team to create client engagement process leading to increase in client retention by 20%• Partnered with organizations to determine root cause of issues and implement training to address those needs; monitored outcomes• Acted as sales team liaison with our IT group to optimize utilization of Salesforce.com• Served as mentor for new employees on team to ensure smooth onboarding• Grew and managed database of 50k prospect names and accounts in Minneapolis and Chicago

Chicago, Il

• Collaborated with Sales Manager to develop annual strategy to ensure sales growth• Exceeded General Manager’s sales quotas by an average of 10% each month• Conducted meetings and delivered interactive presentations to potential clients throughout metropolitan Chicago• Cultivated positive relationships and maintained effective communications with diverse client base• Conferred with clients, at their locations, to identify their logistics and supply chain needs• Completed online certification training for basic, intermediate, and advanced selling skills

Chicago, Il

• Coordinated and delivered presentations to businesses throughout Chicago• Created quarterly action plans to outline strategies for sales growth and success• Identified problems and implemented solutions using all viable resources to close deals• Exceeded corporate sales quotas each month

Deer Park, Il

• Hired all staff and assistant manager positions, securing a positive, communicative team• Practiced, and required of all employees, the highest level of professional conduct at all times so as to ensure consistent customer satisfaction resulting in a high percentage of repeat customers• Led monthly meetings with the entire staff of 200 to proactively address any issues and concerns• Implemented a new inventory process which reduced the amount of lost product by 5%• Submitted all bills and company expenses to Regional Manager each month for payment

Bachelor Of Commerce (B.Com.), Marketing

Education record