Working as Culture Director at The Tenth Man to create authentic connections with brands and the worlds of music, sport, fashion and culture.Recent collaborators and clients include Jameson Irish Whiskey, Red Bull, Guinness, Partisan Records, National Concert Hall, Powers Whiskey, Rough Trade, Other Voices, Aiken Promotions, Brown Thomas (Selfridges Group), as well as in-house projects like RTÉ-commissioned 'OUR LAND', an award-winning film about Ireland's relationship with race, identity and immigration, and 'SAIL WE MUST' a short film about the legendary Andrew Weatherall.We're constantly levelling up our work in the cultural space. It’s what we’ve become sought after for by global best in class clients and collaborators, helping them to create projects that push the boundaries and *become* the zeitgeist.

-Interviews with Billie Eilish, Aminé, Matty Matheson, Doja Cat, Joji, Lil B, Wolfgang Tillmans, Tommy Cash, Roisin Murphy, Talib Kweli, Souls of Mischief, Little Simz on our website, + music news and boundary-pushing Irish music and art. 100,000 unique site visits monthly.-Bi-annual, high end, print publication called ‘District’. A 130-page project that goes in deep into one theme each time with only the very best photography and writers from contributors based in Dublin, London, Berlin, LA and New York. -Monthly, free, 100-page magazine featuring artists, doers and weirdos making waves in the city for those four weeks. 10,000 copies to 200+ locations around Dublin. Previous covers include Rejjie Snow, Dua Lipa, Mabel & many more.-Experiential activations with a history of event curation as broad as looking after the talent bookings for Red Bull’s Free Gaff project, taking over the GPO, O’Connell St for a night of avant-garde spoken word with International Literature Festival Dublin, putting on live music shows in a disused fruit and veg market, a north inner city art studio, and a mansion in Shankhill to name just a few, and live interview areas at festivals like Jameson Whiskey x District Magazine’s The Shed at All Together Now.-Partnerships & ad campaigns with charities like Syrias Vibes, Pieta House, Together For Yes, BelongTo, HSE Mental Health. -District Magazine DJ sets at launches, support sets for international artists, festival slots at Longitude, Electric Picnic, Forbidden Fruit, Metropolis, All Together Now, & many other festivals.

Music for and by weirdos, first on RTÉ 2XM then RTÉ Pulse.

- Managing and editing magazines and features for publication in the Irish Independent, Sunday Independent, Irish Times and Evening Herald. These were on a variety of topics including music, events, sports, health and lifestyle. - Notable magazines include the 'Centre Stage'​ festival magazine which included interviews with artists like Tiga, Alex Metric and more. I was the editor of 'Tee-Off in Ireland' magazine, a comprehensive look at upcoming golf tournaments and profiles of the Irish contenders.- Team-leading and sub-editing the work of colleagues and creating and implementing native advertising campaigns for clients as well as interviewing experts in the eclectic fields covered.- Liaising with clients like Vodafone, Lidl, Opel, Harvey Norman, and various others to write creative and personalised advertorials.- Creating successful native advertising campaigns online for companies like Coca Cola, Click&Go and more for AdHesive Digital, an offshoot project focused on digital native advertising. Constantly optimising these campaigns as big data from consumer response is received.