• Maintained client’s Instagram (@gouppercase) presence by managing and scheduling content as well as responding to DMs, comments, and influencer requests to preserve 0.6% engagement rate. • Managed cocktail syrup client’s Pinterest account (@liberandco) by restructuring their Pinterest boards and developing a new strategy to more effectively target the interests of their audience while repurposing their social media content to generate a 70% increase in impressions and engagements.• Create TikTok videos (@ericgonzalez.co) about various digital marketing ideas and tactics to help brands better connect with their customers online.

• Managed social media, influencer, and email marketing by working with cross-departmental teams to effectively drive website traffic and sales.• Ran a 100+ influencer network through product seeding and relationship management to reach new audiences and develop brand recognition within specific social media communities.• Grew UPPERCASE’s Instagram account by curating and scheduling content as well as engaging with the community and accounts related to the target audience to maximize connections and awareness.• Utilized email marketing to update mailing list on new releases and sales while building trust and encouraging repeat purchases.

• Supported Yum! Brands’ in-house marketing agency by programming consumer research surveys on Qualtrics and reshaping various data sets on Stata.• Helped developed a system that shortened the time to generate PowerPoint appendices with Tableau visualizations from eight hours to 15 minutes by utilizing various computer applications.

• Communicated with 14 high school students across the nation via text and phone call to help students define and achieve their academic and personal goals.• Monitored impact by creating monthly notes and completing goals via SSA dashboard to track student growth.

• Contributed to the average 55% growth in social media followers by participating in monthly content brainstorms, proposing new social media tactics and tools, tracking growth against competitors, and monitoring social media feeds.• Produced healthcare specific content for Facebook, Instagram, Twitter and PIH Health Healthy Living Online blog by researching various health topics to promote PIH Health services and general well-being.• Created organizational content by interviewing and photographing employees and various events to showcase the company culture.

• Provided assistance to students at SSI office by answering phone calls, checking in students for appointments, and conducting Academic Success Plans to ensure students have resources to succeed.• Collaborated with another peer educator to produce flyers and logos for various office events and update Facebook accounts to increase engagement with student populations.

• Researched 45 companies in sports training industry, compared product offerings using an excel spreadsheet listing product features of each competitor’s product.• Presented findings to 13 department heads and managers, highlighting top competitors and suggesting a procedure to maintain awareness and keep records of the competition.