Eric Green Email & Phone Number

Seattle, Wa, Us

Promoted to spearhead the newly established Business Development department at Back to the Roots, leading strategic initiatives to identify and capitalize on new growth opportunities for America’s fastest growing Organic Gardening Company.Responsible for eight-figure revenue growth by expansion into 8,000+ new retail locations across home improvement, mass, grocery and discount channels including Tractor Supply, Kohls, Kroger, Albertsons, HEB, Whole Foods, Menards, Ace Hardware, True Value, AtHome, Costco, Dollar General, Dollar Tree, Cost Plus and more!Oversee strategy, sales, marketing, P&L, account management, and merchandising for 10+ business development accounts. Collaborate with operations & partners on product development, production, order processing, distribution, and finance. Support graphic design & branding agency with creative direction & design management.Lead retail fixture programs and visual merchandising teams in 8,000+ stores, delivering results on time and under budget. Developed the categories first Seed & Soil Cross-Category Display, driving significant growth.Secured seven-figure savings through sourcing, supplier negotiations and onboarding new partners.

Led growth strategy at Target, repositioning Back to the Roots into a multi-category organic gardening brand and category leader.Launched seven new product categories, growing SKUs from 5 to 150 and increasing revenue by ~4,000% through a business development agreement. Awarded exclusive nationwide distribution at Target for organic seeds and soil.Led product line reviews, buyer relationship, broker partnership, sales, marketing, P&L, account management, and merchandising. Collaborated with operations & partners on product development, production, order processing, distribution, and finance. Supported graphic design & branding agency with creative direction & design management.Secured the first branded end cap in the outdoor living seasonal category at Target. Led concept development, assortment strategy, and in-store execution, resulting in significant growth.Managed national merchandising teams across 2,000 stores, optimizing product availability and visual presentation.Earned a spot on Target's Business Partner Council with brands like Unilever, Levis, Harry’s, Lego and PepsiCo.

Specializing in consumer product design, sourcing, development and manufacturing across home, furniture, outdoor living, heating, garden, camping, industrial and architectural categories. Built a vast factory network and trusted partnerships in China through years of hands-on experience.

Shenzhen, Guangdong, China

Led the design of a patented flat-pack modular assembly system for outdoor living products, including fire features, barbecues, furniture, planters & decor. Oversaw the end-to-end strategy across design, product development, manufacturing, branding, and go-to-market (GTM) initiatives, while managing P&L. Led global teams in design, engineering, supply chain, sales, and marketing. Built relationships with global retailers in mass market and home improvement sectors, launching new products and scaling revenue to seven figures. Established a factory partnership in China to enable large-scale production and global distribution. Acquired by factory partner in 2020.

Shenzhen, Guangdong, China

Led sourcing and product development with Chinese factories and global partners. Managed cross-functional teams to develop products aligned with company and partner goals, ensuring consistent communication and strategic alignment with key partners.

Designed and developed a pioneering collection of outdoor living products using proprietary pre-cast concrete techniques, including fire features, furniture, planters, and custom projects. Led the company across design, product development, manufacturing, and GTM efforts with P&L responsibility. Built relationships with specialty retailers and architectural professionals, contributing to award-winning projects. Established in-house manufacturing, a skilled production team, and a North American distribution network. Acquired by Wells Concrete in 2012.

Master Of Arts - Ma, Design Management: Innovation, Strategy, Research

Activities and Societies: Design Research Club

Blarch, Landscape Architecture, Architecture, Construction Materials And Application

"Best in the West" and Number 3 in the Nation by Design Intelligence rankings.