Bob Kostic Email & Phone Number

Cultivated territory to maximize sales potential by maintaining current relationships and identifying new prospect accounts. Developed and continuously adjusted short-, mid- and long-term territory plans to achieve customer and company stated and unstated goals. • Exceeded customer expectations through training, product knowledge and program implementation. Ensured satisfaction through active listening, accurate forecasting in Salesforce CRM and solution selling. Utilized proprietary digital tools to guarantee product placement.• Built trusting relationships by demonstrating industry-leading service and turn-around time.

King Of Prussia, Pa

Developed, launched and managed new products to meet short and long-term strategic goals. Managed and maintained budget responsibility for entire Insecticide portfolio and one herbicide active ingredient that account for $160M+ in net revenue. • Served as champion for 15 products composed of 11 brands. Devised and executed regional strategies relating to awareness, positioning, forecasting and advertising. Partnered with sales to profitably balance customer demands and organizational obligations.• Created and administered grower programs to feature and capitalize on substantial cotton and soybean crop protection portfolio in under-represented markets for two seasons. Increased sales in target areas 3% and 5% respectively.

Warminster, Pa

Partnered with Sales to develop strategic plan and annual marketing goals. Managed and maintained Profit & Loss (P&L) and budget responsibility for Retail Marketing department and respective $150M in annual sales. Supervised and coached 7-associate group that provided 5% sales increase.• Served as senior-level advocate for voice of customer and monitored compliance with account management methodology, balancing customer need fulfillment and trends with operational efficiency and bridged divergent ideas between sales and operations departments.• Provided strategic direction to multidisciplinary team on creation and implementation of account profitability report, providing senior management with essential information on which accounts were most, and least, profitable.

Warminster, Pa

Oversaw 2 largest customer accounts, Walmart and Home Depot, accounting for annual sales of $45M+. Offered leadership for 2 analysts and respective $20M in sales.• Headed company-wide market and category review of all products (2K+ unique varieties, 8K+ unique SKUs), consolidated low and negative gross margin product inventory 8%, streamlined brand offerings, decreased product costs 10%, and enhanced bottom-line performance 5%.• Directed all aspects of assigned brand and product portfolios including new product development, product mix, pricing, creative and sales presentation content / collateral.• Maintained primary responsibility for department account revenue forecasting, presented monthly revenue reports and explained changes, providing executive management with accurate information to confidently make strategic decisions and maintain competitive advantages.• Established freight efficiencies, reduced costs 7%, and increased speed-to-market by developing logistics / shipping plans for all major accounts.

Warminster, Pa

Coordinated launch of Burpee brand into Canada while managing major accounts: Menards (2006-08), Walmart (06-12), Canada (06-10), Home Depot (06-08, 11-12), Lowe’s (09-11), Independent Garden Centers (06-08). Assisted in creation of annual account business plans.• Performed all market research and pricing analyses, developed product line and sales collateral, and coordinated account communication, prior to hiring full time sales manager, which led to successful brand launch and foundation for 35% market share within 7 years.• Increased sales and profitability by minimum of 2% each year by balancing changing customer requirements and challenging Operations to create efficiencies.• Managed Inventory Control / Production Planning department (2006 – 2009) with 3 direct reports, and coordinated all aspects of purchasing, packaging, and assembly while implementing new, more efficient ERP system.• Mentored / managed marketing analysts to assume leadership roles by defining objectives, measuring progress, and sharing knowledge / experience.

Warminster, Pa

Warminster, Pa

Greater Philadelphia Area