Eric Stahl

Eric Stahl Email and Phone Number

Head of Paid and Performance Marketing @ Manychat
Austin, TX, US
Eric Stahl's Location
Austin, Texas, United States, United States
Eric Stahl's Contact Details
About Eric Stahl

Marketing Director with 13 years of experience and expertise driving profitable growth for industry leaders and challenger brands across B2B tech/SaaS research, entertainment, travel, retail, and more.Data-driven leader with a track record of developing innovative, customer-centric strategies aligning cross-functional teams to critical north star metrics that drive business outcomes. Highlights include:- 13 years in marketing, managing $30M+ annual budgets with experimentation leading to product sales records, industry recognition, and scalable growth delivering tens of millions in incremental profit.- 12 years in people management, leading 15-person teams responsible for cross-functional strategy and execution across marketing/advertising, product/UX, customer lifecycle/CS, and sales.- 4 years in leadership acting as an extension of the CMO while leading growth, brand, and product marketing strategy and execution.If my background interests you, feel free to reach out and start a conversation. ---Key skills: Growth Marketing | Brand Strategy/Brand Marketing/Demand Generation | Product Marketing | Go-To-Market (GTM) Strategy | Measurement Strategy | Audience Insights/Persona Development | Experimentation/CRO | Business Modeling/Forecasting | People/Stakeholder Management | Team Building/Development | Performance Marketing | Media Planning/Buying | Customer Lifecycle Strategy | Account-Based Marketing (ABM) | Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) | Cryptocurrency/Blockchain/Web3Programmatic: Google Display/Video 360 (formerly DoubleClick Bid Manager), Google Display Network, YouTube, 3rd party-managed services (Amazon, Trade Desk, Sizmek, Amobee, and more)Social: Facebook/Instagram, LinkedIn, Twitter, Quora, Pinterest, Sprout Social, and moreAnalytics/Competitive Research: Google Analytics, Google Search Console, comScore, Kantar, eMarketer, Experian OneView (Simmons), GWI, SEMRush, SimilarWeb, Conductor, and moreExperimentation/Conversion Rate Optimization (CRO): Google Optimize, Optimizely, Unbounce, HotjarAccount-Based Marketing (ABM)/CRM: LinkedIn, Hubspot, Marketo, Salesforce, Oracle Eloqua, NetSuite

Eric Stahl's Current Company Details
Manychat

Manychat

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Head of Paid and Performance Marketing
Austin, TX, US
Website:
manychat.com
Employees:
430
Eric Stahl Work Experience Details
  • Manychat
    Head Of Paid And Performance Marketing
    Manychat
    Austin, Tx, Us
  • Manychat
    Head Of Performance Marketing
    Manychat Apr 2024 - Present
    Austin, Tx, Us
  • Atx Dao
    Marketing Strategy Advisor
    Atx Dao Jan 2022 - Present
    Austin, Us
    ATX DAO is a city DAO working to unite Austin's crypto communities, to enable artists and local businesses to participate in the crypto ecosystem, and to educate the government about the benefits of Web3. As a democratic group of crypto enthusiasts building a cohesive network of developers, artists, investors, and crypto professionals, the DAO organizes social events, provides support to the local community, and assists in the creation of new web3 projects.Key ongoing initiatives include scaling membership to 200+ investing members, developing and advising on the city DAO model globally, and securing $100K+ in grants for the local artist community.
  • Gartner
    Growth Marketing, Product Marketing, And Brand Strategy
    Gartner Mar 2020 - Mar 2024
    Stamford, Ct, Us
    ▪ Managed three strategists as org shifted focus from marketing-led to product-led growth (PLG).▪ Served as functional lead for GTM experimentation design, north star metric alignment, measurement strategy, business forecasting and scalability, and audience insights.▪ Enabled rapid testing and iteration through cross-functional collaboration with product/engineering, UX/CRO, content, creative, and analytics teams.▪ Supported brand, product, and lifecycle strategies through persona and positioning development, customer journey mapping, quantitative and qualitative user research, and more.▪ Key initiatives:- Built cross-channel growth loop strategies, driving $10M+ in annual incremental revenue.- Developed product GTM launches and positioning tests, influencing key product and sales strategies for a $400M+ business unit.- Developed 2023 brand GTM media campaign, delivering 10%+ lift in all key metrics aligned with business outcomes like incremental revenue.- Established 3-year investment strategy, outlining expansion plans while modeling incremental revenue and profitability projections.- Uncovered a critical untapped audience segment through 1st party and total addressable market (TAM) analysis, influencing existing targeting, creative messaging, UX, and more.- Designed and executed a test/control measurement strategy incorporating brand lift and conversion lift, which has now been adopted by other teams within the organization.▪ Recognition: Hackathon winning team (2022) and Business Impact winner (2021).
  • Gartner
    Growth Marketing And Demand Generation
    Gartner Dec 2018 - Mar 2020
    Stamford, Ct, Us
    ▪ Managed two media planners while evolving growth program to include demand generation initiatives.▪ Led targeting, channel mix, marketing design, performance measurement, etc., and developed overall annual, quarterly, and campaign-specific tactical plans and goals.▪ Partnered with the CRO team on user acquisition, engagement, and retention lifecycle experiments.▪ Piloted multi-touch attribution program, including data-driven attribution, incrementality/conversion lift studies, creative/brand lift studies, and more.▪ Partnered with the CRO team on user acquisition experiments, resulting in numerous wins that currently influence product/UX on core conversion pages responsible for $400M+ annual revenue.
  • Gartner
    Growth Marketing
    Gartner Sep 2016 - Dec 2018
    Stamford, Ct, Us
    ▪ Sourced, interviewed, hired, trained, and optimized Gartner’s in-house performance media team for the world’s three leading software research websites: Capterra, GetApp, and Software Advice.▪ Launched in-house paid display and social media acquisition programs, delivering historical revenue and profit highs while optimizing for additional quality metrics that increase client satisfaction.▪ Developed custom strategies per platform, e.g. GDN, LinkedIn, Facebook, Instagram, and Twitter.▪ Key projects include launching the Capterra display program, in-sourcing GetApp from an external agency, and serving as project management lead for Google Analytics 360 and DoubleClick implementations. Created project timelines, roadmaps, report-outs, ensured accountability and training, and managed stakeholder and vendor relationships between in-house technical teams and external consultant groups.
  • Maxus
    Digital Media Supervisor: Integrated Marketing
    Maxus Oct 2014 - Mar 2016
    New York, Ny, Us
    ▪ Managed team of 15 digital media planners/buyers, traffickers, and analysts responsible for $30M+ annual budget with 150+ releases across video, display, social, and search. Led and advanced the development and performance of direct reports through coaching, role modeling, and experiential training.▪ Directly ideated, planned, and presented media strategy to Universal Pictures executive teams.▪ Lead Planner for top selling 2015 releases: Jurassic World (#1), Minions (#2), and Furious 7 (#6), and for Amazon’s highest-selling digital pre-order of all time: Fifty Shades of Grey.▪ ‘Innovations’ planning lead for projects including: - First-to-market paid social executions (Instagram, Snapchat, Pinterest, and more)- YouTube remarketing/CRM strategy- Influencer marketing - Retail performance attribution (Amazon, Walmart) - Business development partnerships (Uber, 1800Flowers, more), and more▪ Recognition: Minions campaign determined #1 home entertainment campaign in 2015. Measured by ListenFirst Digital Audience Ratings (DAR).
  • Initiative
    Digital Media Planner: Performance Marketing
    Initiative Oct 2011 - Oct 2014
    New York, Ny, Us
    ▪ Supervised a team of six digital media planners/buyers, traffickers, and analysts. Responsible for $15M+ annual budget across display, paid social, and video. Engaged and trained direct reports and built a talented team that exceeded digital media goals.▪ Sole manager/contributor for Los Angeles Tourism account. Directed and coordinated efforts with Initiative’s China, Australia, Canada, and U.K. offices.▪ Lead planner for 2013-2014 Best Western direct response campaigns. Negotiated $2M+ in added value and delivered $20+ return-on-ad-spend (ROAS).▪ Recognition: Best Western ranked #1 out of 48 hotels in Gartner’s (formerly L2’s) 2013 Digital Marketing IQ study.
  • Z57 Internet Solutions
    Brand Marketing Consultant
    Z57 Internet Solutions Jun 2011 - Oct 2011
    Hunt Valley, Md, Us
    ▪ Instructed clients (up to 70 simultaneously) through five-course marketing series designed to drive qualified user traffic and optimize lead conversion. Tactics include social media marketing, integrated offline/online branding and SEM, leading to client traffic & lead conversions of 5x previous monthly averages.▪ Contributed to curriculum by authoring structured marketing calendar designed to keep clients on program post-conclusion.
  • Z57 Internet Solutions
    Digital Marketing Consultant
    Z57 Internet Solutions Jan 2011 - Jun 2011
    Hunt Valley, Md, Us
    ▪ Built and optimized client websites to drive user action and capture prospective leads through techniques such as search engine optimization (SEO). ▪ Analyzed clients’ lead conversion results and devised effective exposure techniques.
  • Z57 Internet Solutions
    Account Executive
    Z57 Internet Solutions Aug 2010 - Jan 2011
    Hunt Valley, Md, Us
    ▪ Prospected and made in-depth needs assessments of potential clients, qualified leads and made follow-up appointments for product demonstrations, emphasized product features, overcame technical/business objections and prepared orders.
  • Epic Ad Group
    Advertising Intern
    Epic Ad Group Jan 2010 - Jun 2010
    Santa Barbara, Ca, Us
    ▪ Assisted in writing television and radio copy, composed opt-in email newsletters and press releases, assisted with pay-per-click (PPC) advertising campaigns using Google AdWords, Yahoo! Advertising, and Bing, and managed clients' social media marketing campaigns through Facebook and Twitter.
  • Elite Meetings International
    Sales And Marketing Intern
    Elite Meetings International Jun 2009 - Dec 2009
    Santa Barbara, Ca, Us
    ▪ Researched and corresponded with potential new partners for Elite Meetings Alliance.

Eric Stahl Skills

Sem Digital Marketing Social Media Marketing Advertising Online Advertising Marketing Facebook Ppc Digital Strategy Marketing Strategy Google Adwords Integrated Marketing Digital Media Media Planning Seo Email Marketing Social Media Mobile Marketing Online Marketing Digital Advertising Pre Sales Consulting Sales Consulting Marketing Consulting Strategic Marketing Consultancy Product Marketing Direct Marketing Marketing Management Programmatic Media Buying Media Buying Display Advertising Online Lead Generation Lead Generation Direct Sales Sales Presentations Client Presentation Consulting Project Management Account Management Sales Management Team Management Customer Relationship Management Performance Attribution Google Analytics Marketing Analytics Ad Verification Cross Channel Marketing Brand Management Brand Marketing Sales Prospecting Strategic Consulting

Eric Stahl Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Philosophy & Technology Management

Frequently Asked Questions about Eric Stahl

What company does Eric Stahl work for?

Eric Stahl works for Manychat

What is Eric Stahl's role at the current company?

Eric Stahl's current role is Head of Paid and Performance Marketing.

What is Eric Stahl's email address?

Eric Stahl's email address is er****@****ice.com

What is Eric Stahl's direct phone number?

Eric Stahl's direct phone number is +121229*****

What schools did Eric Stahl attend?

Eric Stahl attended Uc Santa Barbara.

What skills is Eric Stahl known for?

Eric Stahl has skills like Sem, Digital Marketing, Social Media Marketing, Advertising, Online Advertising, Marketing, Facebook, Ppc, Digital Strategy, Marketing Strategy, Google Adwords, Integrated Marketing.

Who are Eric Stahl's colleagues?

Eric Stahl's colleagues are Robson Silva, Anastasia Safarova, Keneth Zelaya, Oleg Skvortsov, Elizaveta Rubtsova, Kate Karzenski, Evgeny Zakharov.

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