Eric Stahl Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Us

ATX DAO is a city DAO working to unite Austin's crypto communities, to enable artists and local businesses to participate in the crypto ecosystem, and to educate the government about the benefits of Web3. As a democratic group of crypto enthusiasts building a cohesive network of developers, artists, investors, and crypto professionals, the DAO organizes social events, provides support to the local community, and assists in the creation of new web3 projects.Key ongoing initiatives include scaling membership to 200+ investing members, developing and advising on the city DAO model globally, and securing $100K+ in grants for the local artist community.

Stamford, Ct, Us

▪ Managed three strategists as org shifted focus from marketing-led to product-led growth (PLG).▪ Served as functional lead for GTM experimentation design, north star metric alignment, measurement strategy, business forecasting and scalability, and audience insights.▪ Enabled rapid testing and iteration through cross-functional collaboration with product/engineering, UX/CRO, content, creative, and analytics teams.▪ Supported brand, product, and lifecycle strategies through persona and positioning development, customer journey mapping, quantitative and qualitative user research, and more.▪ Key initiatives:- Built cross-channel growth loop strategies, driving $10M+ in annual incremental revenue.- Developed product GTM launches and positioning tests, influencing key product and sales strategies for a $400M+ business unit.- Developed 2023 brand GTM media campaign, delivering 10%+ lift in all key metrics aligned with business outcomes like incremental revenue.- Established 3-year investment strategy, outlining expansion plans while modeling incremental revenue and profitability projections.- Uncovered a critical untapped audience segment through 1st party and total addressable market (TAM) analysis, influencing existing targeting, creative messaging, UX, and more.- Designed and executed a test/control measurement strategy incorporating brand lift and conversion lift, which has now been adopted by other teams within the organization.▪ Recognition: Hackathon winning team (2022) and Business Impact winner (2021).

Stamford, Ct, Us

▪ Managed two media planners while evolving growth program to include demand generation initiatives.▪ Led targeting, channel mix, marketing design, performance measurement, etc., and developed overall annual, quarterly, and campaign-specific tactical plans and goals.▪ Partnered with the CRO team on user acquisition, engagement, and retention lifecycle experiments.▪ Piloted multi-touch attribution program, including data-driven attribution, incrementality/conversion lift studies, creative/brand lift studies, and more.▪ Partnered with the CRO team on user acquisition experiments, resulting in numerous wins that currently influence product/UX on core conversion pages responsible for $400M+ annual revenue.

Stamford, Ct, Us

▪ Sourced, interviewed, hired, trained, and optimized Gartner’s in-house performance media team for the world’s three leading software research websites: Capterra, GetApp, and Software Advice.▪ Launched in-house paid display and social media acquisition programs, delivering historical revenue and profit highs while optimizing for additional quality metrics that increase client satisfaction.▪ Developed custom strategies per platform, e.g. GDN, LinkedIn, Facebook, Instagram, and Twitter.▪ Key projects include launching the Capterra display program, in-sourcing GetApp from an external agency, and serving as project management lead for Google Analytics 360 and DoubleClick implementations. Created project timelines, roadmaps, report-outs, ensured accountability and training, and managed stakeholder and vendor relationships between in-house technical teams and external consultant groups.

New York, Ny, Us

▪ Managed team of 15 digital media planners/buyers, traffickers, and analysts responsible for $30M+ annual budget with 150+ releases across video, display, social, and search. Led and advanced the development and performance of direct reports through coaching, role modeling, and experiential training.▪ Directly ideated, planned, and presented media strategy to Universal Pictures executive teams.▪ Lead Planner for top selling 2015 releases: Jurassic World (#1), Minions (#2), and Furious 7 (#6), and for Amazon’s highest-selling digital pre-order of all time: Fifty Shades of Grey.▪ ‘Innovations’ planning lead for projects including: - First-to-market paid social executions (Instagram, Snapchat, Pinterest, and more)- YouTube remarketing/CRM strategy- Influencer marketing - Retail performance attribution (Amazon, Walmart) - Business development partnerships (Uber, 1800Flowers, more), and more▪ Recognition: Minions campaign determined #1 home entertainment campaign in 2015. Measured by ListenFirst Digital Audience Ratings (DAR).

New York, Ny, Us

▪ Supervised a team of six digital media planners/buyers, traffickers, and analysts. Responsible for $15M+ annual budget across display, paid social, and video. Engaged and trained direct reports and built a talented team that exceeded digital media goals.▪ Sole manager/contributor for Los Angeles Tourism account. Directed and coordinated efforts with Initiative’s China, Australia, Canada, and U.K. offices.▪ Lead planner for 2013-2014 Best Western direct response campaigns. Negotiated $2M+ in added value and delivered $20+ return-on-ad-spend (ROAS).▪ Recognition: Best Western ranked #1 out of 48 hotels in Gartner’s (formerly L2’s) 2013 Digital Marketing IQ study.

Hunt Valley, Md, Us

▪ Instructed clients (up to 70 simultaneously) through five-course marketing series designed to drive qualified user traffic and optimize lead conversion. Tactics include social media marketing, integrated offline/online branding and SEM, leading to client traffic & lead conversions of 5x previous monthly averages.▪ Contributed to curriculum by authoring structured marketing calendar designed to keep clients on program post-conclusion.

Hunt Valley, Md, Us

▪ Built and optimized client websites to drive user action and capture prospective leads through techniques such as search engine optimization (SEO). ▪ Analyzed clients’ lead conversion results and devised effective exposure techniques.

Hunt Valley, Md, Us

▪ Prospected and made in-depth needs assessments of potential clients, qualified leads and made follow-up appointments for product demonstrations, emphasized product features, overcame technical/business objections and prepared orders.

Santa Barbara, Ca, Us

▪ Assisted in writing television and radio copy, composed opt-in email newsletters and press releases, assisted with pay-per-click (PPC) advertising campaigns using Google AdWords, Yahoo! Advertising, and Bing, and managed clients' social media marketing campaigns through Facebook and Twitter.

Santa Barbara, Ca, Us

▪ Researched and corresponded with potential new partners for Elite Meetings Alliance.