Eric Doane Email & Phone Number

Austin, Texas

Austin, Texas Area

Austin, Texas Area

Responsible for developing and implementing product strategies across both B2B and B2C distribution channels.Marketing Strategy – Designed marketing strategies for web design, content strategy, buyer personas, buyer journeys, and inside sales playbook resulting in web traffic CAGR of 30%Product Distribution – Developed and managed new product distribution channel to supplement online business by designing and implementing VAR network generating in 15+ independently owned VAR’s globally resulting in revenue growth of 35% Sales Management – Led 5 member inside sales and customer support team accounting for 80% of 2015 revenues; developed new lead workflow processes to improve average response time of new leads from ~8 hours to < 1 hour. E COMMERCE/Sales Enablement – Spearheaded team of 4 to architect and implement E -commerce sales channel resulting in YoY double digit growth in Online Channel sales revenues Public Relations/Advertising– Architect of PR program built to drive overall awareness and build customer success content program in key market verticals; results include feature stories in mainstream media programming including Wired Magazine, Fast Company, Forbes, Army Times, Popular Mechanics, Fortune with impressions totaling >20 MillionMarketing Operations – Led design of IT systems integration development to connect inventory management system, customer support system, ECOMMERCE platform and marketing automation platform to produce more timely and accurate reporting structure of sales, customer engagement, and inventory resulting in 70% time efficiency in analytics reporting Sales and Marketing Analytics – Defined benchmark analytics for both inside sales and marketing group including online traffic, leads, conversion rate, close rate, and sales cycle; provided recommendations to senior leadership (CEO and BOD) on the product portfolio, partner programs, sales strategies, web strategy and marketing campaigns;

Austin, Texas Area

Facilitated the development and capture of 6 winning government solicitations totaling $25+MM role included: performing primary and secondary research on competitive landscapeof the gov. solicitation; Aligned project scope with cross functional project team through costanalysis; authored key competitive analysis section of bidsDeveloped yearly event marketing strategy consisting of $150K budget (2010-2012),schedule included 18 events nationwide; executed event strategy yielding average yearly ROI of $500K; developed and implement cost savings strategies including advancedplanning, shared resourcing, and standard event package netting 30% cost savings tomarketing budget

Master Of Business Administration (Mba), Business Administration And Management, General

Relevant Courses: Leading People & Organizations Business Statistics Financial Accounting Marketing Management Managerial Economics.

Bs, Business Administration

Activities and Societies: Phi Gamma Delta, National Society of Collegiate Scholars