My name is Eric Groff and I am a sport and consumer obsessed professional who is passionate about connecting authentically to athletic and outdoor product culture. I am seeking a role within a future-forward brand that prioritizes team collaboration, innovative problem solving, and genuinely connects with their consumer communities. My superpower is identifying market opportunities within brand, product, and consumer silos to successfully fill product gaps in the marketplace. Building trusting relationships and encouraging collaboration with internal and external partners is how I lead and optimize the success of the brand. Finally, I am at my best as a leader when using my career experience to support others in meeting their professional and personal goals.