Senior Vice President, Integrated Investment
Current
Dec 2024 - Present
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Eric Lyons Email & Phone Number
SVP, Integrated Investment at Publicis Imagine
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Publicis Imagine
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✓ Verified Jul 2026
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Current company
Role
SVP, Integrated Investment at Publicis Imagine
Location
New York, United States
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Eric Lyons is listed as SVP, Integrated Investment at Publicis Imagine at Publicis Imagine, a with 94 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Eric Lyons.
Eric Lyons previously worked as Senior Vice President, Integrated Investment at Publicis Imagine and Senior Director, Integrated Video Investment at Hearts & Science. Eric Lyons holds Bachelor Of Science Of Business Administration, Marketing And Accounting from University Of Central Florida - College Of Business Administration.
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Publicis Imagine
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Profile bio
About Eric Lyons
Results-driven media executive with 15+ years of experience in strategic media buying, planning and execution across multi-channel platforms. Proven track record of optimizing multimillion dollar media budgets, having successfully managed portfolios exceeding $500 million annually. Recognized for exceptional negotiation skills, consistently securing high-profile partnerships that drive brand visibility and ROI. Experience across multiple industry categories: Telco, Movie Studio, Finance, QSR, and Retail. People Centric leader known for developing top-performing teams and driving innovative media strategies and implementations.
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Eric Lyons's current company
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9 roles
Eric Lyons work experience
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Senior Director, Integrated Video Investment
Client: Warner Bros (Theatrical and Home Entertainment)
Mar 2021 - Dec 2024
Group Director, Integrated Video Investment
Client: Warner Bros (Theatrical and Home Entertainment)
Jan 2020 - Mar 2021
Associate Director, Integrated Video Investment
Client: AT&T- Oversee Integrated Video investment and activation across National Broadcast and Digital media - Manage advertising budget for all video media channels including: National Broadcast, Digital Video, Social, Programmatic, Addressable TV, and Data Driven Linear- Responsible for leading video investment negotiations, and securing custom content opportunities- Collaborate with clients to develop innovative solutions for business needs and challenges- Actively seek out education and marketplace updates on emerging media platforms, identify those with benefit, scale the opportunity, and advise on execution- Create and present formal presentations for key stakeholders- Manage Video Investment team, ensuring effective communication and performance
Mar 2018 - Dec 2019
May 2016 - Feb 2018
Supervisor, National Video Investment
Client: McDonalds- Manage advertising budget for National Broadcast TV and Digital Video- Strategize effective ways to support new brand launches, reach new consumers, and streamline current National Broadcast and Digital Video Buys- Partner with Strategy, Digital and Partnerships team to create cohesive, cross-platorm opportunities- Negotiate competitive marketplace pricing for TV buys across Broadcast and Cable networks- Develop and implement integrated marketing strategies with networks based on client's need- Interact with direct client contacts with daily business needs, as well as formal presentations
Dec 2014 - Apr 2016
Manager, Media Investment
Nov 2013 - Dec 2014
Buyer, Media Investment
- Negotiated National Broadcast TV buys across both Broadcast and Cable Networks- Maintained and steward deals through ongoing interaction with individual network sales teams as well as in house counterparts across 30+ networks- Analyzed network data in order to secure inventory in high profile programming- Derived planning costs and scenarios for each deal prior to entering negotiations- Assisted in client presentations: from creating decks to presenting final product to the client
Jan 2012 - Nov 2013
Assistant Buyer, National Broadcast
- Revised/Maintained all National Broadcast TV schedules across Broadcast and Cable networks- Analyzed and negotiated client schedule moves and program changes- Established working relationships with network contacts, as well as internal counterparts and third-party teams when necessary- Issued and constructed post buy analysis to determine actual delivery of the schedule
Aug 2010 - Dec 2011
1 education record
Eric Lyons education
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What company does Eric Lyons work for?
Eric Lyons works for Publicis Imagine.
What is Eric Lyons's role at Publicis Imagine?
Eric Lyons is listed as SVP, Integrated Investment at Publicis Imagine at Publicis Imagine.
Where is Eric Lyons based?
Eric Lyons is based in New York, United States while working with Publicis Imagine.
What companies has Eric Lyons worked for?
Eric Lyons has worked for Publicis Imagine, Hearts & Science, Omd Usa, Mediacom, and Initiative.
How can I contact Eric Lyons?
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What schools did Eric Lyons attend?
Eric Lyons holds Bachelor Of Science Of Business Administration, Marketing And Accounting from University Of Central Florida - College Of Business Administration.
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