Client: Warner Bros (Theatrical and Home Entertainment)

Client: Warner Bros (Theatrical and Home Entertainment)

Client: AT&T- Oversee Integrated Video investment and activation across National Broadcast and Digital media - Manage advertising budget for all video media channels including: National Broadcast, Digital Video, Social, Programmatic, Addressable TV, and Data Driven Linear- Responsible for leading video investment negotiations, and securing custom content opportunities- Collaborate with clients to develop innovative solutions for business needs and challenges- Actively seek out education and marketplace updates on emerging media platforms, identify those with benefit, scale the opportunity, and advise on execution- Create and present formal presentations for key stakeholders- Manage Video Investment team, ensuring effective communication and performance

Client: Hasbro

Client: McDonalds- Manage advertising budget for National Broadcast TV and Digital Video- Strategize effective ways to support new brand launches, reach new consumers, and streamline current National Broadcast and Digital Video Buys- Partner with Strategy, Digital and Partnerships team to create cohesive, cross-platorm opportunities- Negotiate competitive marketplace pricing for TV buys across Broadcast and Cable networks- Develop and implement integrated marketing strategies with networks based on client's need- Interact with direct client contacts with daily business needs, as well as formal presentations

- Negotiated National Broadcast TV buys across both Broadcast and Cable Networks- Maintained and steward deals through ongoing interaction with individual network sales teams as well as in house counterparts across 30+ networks- Analyzed network data in order to secure inventory in high profile programming- Derived planning costs and scenarios for each deal prior to entering negotiations- Assisted in client presentations: from creating decks to presenting final product to the client

- Revised/Maintained all National Broadcast TV schedules across Broadcast and Cable networks- Analyzed and negotiated client schedule moves and program changes- Established working relationships with network contacts, as well as internal counterparts and third-party teams when necessary- Issued and constructed post buy analysis to determine actual delivery of the schedule