Eric Jost Email & Phone Number

San Francisco Bay Area

Account lead for all marketing project requests across San Francisco AIDS Foundation. Acts a primary point of contact for all departments and teams.Marketing lead for SFAF development team, overseeing all promotional efforts for fundraising campaigns and events.Led the AIDS/LifeCycle 2023 Media Team, identifying and training participants to serve has media ambassadors the week of the event. Pitched stories and interviews to reporters, prepped and connected ambassadors with reporters, and generally supported the seven-person media team leading up to and throughout the week of the event.

San Francisco Bay Area

Working with the fundraising events team, managed the pivot of the annual gala from an in-person event to online production in 2020. The annual Tribute Celebration raised over $450,000 in October 2020, a new record for the event.Launched SFAF online store (shop.sfaf.org) in June 2020, adding another revenue stream for the organization, selling over $8,000 worth of merchandise in one year.

San Francisco Bay Area

Develops and implements strategies to build and grow engagement with relevant online communities through social media, email, and web properties.Manages the Digital Producer, as well as several external vendor relationships.Designs and produces paid media strategies for digital, print, and outdoor advertising in support of special events and public health campaigns.Oversees the creation and scheduling of email marketing campaigns.Acts as account rep for internal clients and stakeholders, holding project intake meetings and building out project timelines with key deliverable dates.Worked with marketing and communications team on redesign and relaunch of sfaf.org, including leading stakeholder workshops, defining sitemap and architecture, uploading content, and undertaking site QA prior to launch.Redesigned Google Ads campaigns alongside website relaunch, including the streamlining of active campaigns that ultimately increased impressions, clicks, and clickthrough rates.Designed and managed the digital promotion strategy for a public health education campaign through summer 2018. On a budget of $100, implemented Facebook/Instagram ads resulting in an 8% click-through rate and Google Ads with a click-through rate of 5.63%. Overall traffic to the website increased by 7% as a result of the campaign.Secured donated ad space through SFMTA for Dining Out For Life 2019, garnering an estimated 11 million impressions worth $32,500.Negotiated media sponsorship deals for Dining Out For Life 2018 and 2019, partnering with 7x7, San Francisco Magazine, San Francisco Chronicle and SFGate.

San Francisco Bay Area

Oversees strategy for San Francisco AIDS Foundation and affiliated brands' social media presence.Develops and implements media plans (paid, owned, and earned) in support of fundraising events, programs, and public forums.Manages media relations, fielding interview requests from reporters and proactively pitching stories.Secured two media sponsorships for Dining Out For Life 2018, including digital and print advertising with a total of 1.3M impressions with an estimated value of $56,000.Obtained donated ad space from SFMTA for Dining Out For Life 2017, totaling 12.7M impressions over two months with a value of $103,000.

San Francisco Bay Area

- Led content strategy for a digital nutrition platform. - Oversaw creation of written, visual, and video collateral for inbound marketing and lead generation efforts as well as sales enablement and customer success efforts.- Developed and maintained content calendar, aligning with lead nurturing efforts and trade publication editorial calendars to drive visibility and increase audience reach.- Led redesign of zipongo.com, including vendor screening/selection, defining site layout and architecture, and managing freelance writers working on web content.- Managed field events and conferences' content marketing efforts, including designing and printing invitations for events, managing communications strategy (including social media), and recommending relevant printed content and giveaways.- Drafted compelling email copy with clear CTAs.- Primary contact and strategist for PR/media relations partner. - Created impactful presentations for the sales team and executive leadership.

Emeryville, Ca

Leads agile content team in support of sales and recruiting efforts by defining content marketing strategy that aligns with client goals and anticipates latest market trends.- Implemented ongoing, collaborative web analytics program to evaluate success of individual pages, videos, and web-based content.- Identifies new tools to repurpose existing content in a more dynamic manner, keeping viewers engaged and driving them to download related content through relevant calls-to-action.- Develops audience personas and works with sales team to launch campaigns that utilize targeted content based on these personas and pain points.- Manages Inbound Marketing Specialist and co-implements digital marketing efforts, including SEO/SEM tactics and social media presence.- Implemented ongoing, collaborative web analytics program to evaluate success of individual pages, videos, and web-based content and inform future content efforts.- Manages writer/editor and serves as public blog’s final editor.- Kept responsibilities from Communications Project Manager position.

Emeryville, Ca

Managed projects related to communications efforts for both internal and external clients. Included is content development for print, new media, and the web.- Writing/editing case studies, factsheets, white papers, blog posts, and articles for publication.- Produced videos for business development, recruiting, and training purposes; including scoping projects with clients, storyboarding with videographers/editors, leading day-of shoots, and managing post-production timelines and output.- Managed corporate media relations outreach, including writing of press releases, pitching to journalists, and fielding media requests.- Developed and published content for CEP America and MedAmerica websites- Lead writer/editor for CEP America's internal newsletter, distributed to 2,600 providers every month.

- Published articles and first-person essays in a variety of print and online mediums, both academic and mass market.- Cross-promoted work across mediums via social media, blogs, and listservs.- Marketed article and story ideas to potential editors and publishers. - Consulted with photographers, artistic directors, and web developers to design and launch of websites. - Conducted qualitative research, including ethnographic studies, in-person interviews and literature reviews.

Washington D.C. Metro Area

- Drafted policy and legislative briefs, press releases, public comment letters, presentations, and strategic plans.- Managed company and client websites and social media outreach for various physician groups and associations.- Coordinated product development (print and online) with affiliate advocacy and PR organizations.- Facilitated web training sessions for clients including health system CEOs.- Designed and launched health plan coalition website, targeting policymakers and potential coalition members. - Developed online patient resource toolkit for individuals navigating the health insurance claims process;

Washington D.C. Metro Area

Washington D.C. Metro Area

Mph, Public Health, Health Promotion

Ba, Anthropology, Communications