🔍 Conduct GA4 audits for clients, analyzing their current analytics setup and identifying areas for improvement.📝 Document issues and improvement opportunities discovered during audits in JIRA tickets, ensuring clarity and thoroughness in describing the current state and proposed solutions.📋 Manage backlog of tasks and tickets related to GA4 implementation and optimization, prioritizing based on client needs and business objectives.

💼 Doubled the pre-sales deal capacity for the company by decoding potential client website requirements, ensuring accurate project timeline and cost estimations💡 Assembled comprehensive project estimates ranging from $100K to $1.4M, encompassing 20 distinct roles that spanned creative, strategy, and development resources🖥️ Consistently met 100% of response deadlines for RFPs, developing precise resource estimations and presenting estimates verbally and in RFP format to potential clients🤝 Collaborated with internal teams to design tailored website solutions, successfully presenting to a diverse clientele including enterprise-level clients with $10M+ in annual online revenue

eCommerce Operations Lead - 🌎 Global Consumer Goods Client ($80B+ in revenue):• As the eCommerce Operations Lead: Led a team of 5 offshore developers, consistently exceeding incident management SLAs across 5 major brands• Established and led the Change Advisory Board, ensuring changes were launched with 0 bugs, to ensure stakeholder alignment in the change process• Managed relationships with 10+ vendors and client stakeholders, ensuring seamless service delivery and alignment across all brandsFunctional Lead - 🍁 Canadian Consumer Goods Client ($10B+ in revenue):• Spearheaded the development of a regional site for an enterprise-level Shopify e-commerce site within a weekBusiness Analyst - 🏗️ Global Capital Goods Client ($25B+ in revenue):• Oversaw the SAP Commerce (Hybris) B2C platform consolidation as a Business Analyst, guiding the integration of multiple branded sites for an enterprise-level client• Managed post-launch bug resolution, orchestrating collaboration between internal teams and an external front-end agency for UI-related challenges• Represented client at a major industry expo, directly engaging with and securing sign-ups from 150+ dealers, underscoring the benefits of online product selling

🖼️ Optimized Walgreens.com images to precise specifications, meeting 100% of all deadlines and improving site performance📐 Collaborated with designers in defining page templates, ensuring precision in digital asset specs and minimizing development discrepancies

🌐 Swiftly migrated the website to Shopify, ensuring a seamless go-live experience✒️ Crafted digital content across the website, email campaigns, and press releases using Photoshop & Illustrator, amplifying brand visibility🖱️ Designed strategic call-to-action buttons on the homepage, accentuating brand strengths and boosting user engagement

🌐 Refreshed the Latitude North website, penned branding blog posts, and executed marketing email campaigns for 16,000+ subscribers via MailChimp🎨 Assisted the team in image conversions using Photoshop📞 Engaged with sales leads through Salesforce🔄 Adopted Agile Methodology in daily tasks and operations