Founder & Partner at TWO Design Arquitetura e Design de Interiores. As partner and founder, my main responsibility is to develop strategies and define investments for the company's sustainable growth.

CEO at the São Paulo office of Heads Propaganda, responsible for overall unit management, customer prospecting, high performance team management, profitability and sustainable growth strategy.

As Account Director I am responsible for managing the activities of the agency's main client, the Santander Bank, and the brewery Femsa, total turnover of R$ 180 million. I have as main goal the increase of revenue from clients in the overall agency result, by developing communication strategies for the short, medium and long term, innovative projects, relationship management and improving processes.My main responsibilities are:• Management team of client service.• Management of… Show more As Account Director I am responsible for managing the activities of the agency's main client, the Santander Bank, and the brewery Femsa, total turnover of R$ 180 million. I have as main goal the increase of revenue from clients in the overall agency result, by developing communication strategies for the short, medium and long term, innovative projects, relationship management and improving processes.My main responsibilities are:• Management team of client service.• Management of client processes with the Department of Planning, Media, Creation and Production.• Improvement of internal processes of the agency and client processes.• Control group results and the client at the agency.• Preparation of the annual planning of client communication Show less

As Vivo Telecom Account Director, agency's principal client in Sao Paulo, with an investment of $ 150 million, had as main goals the increase in client revenue, reducing service costs, improving internal processes, the approach with the departments of Planning, Media, Production and creation and development of the professional staff responsible for the account. These objectives were achieved with the development of different projects, seeking opportunities for new dates for retail, the approach… Show more As Vivo Telecom Account Director, agency's principal client in Sao Paulo, with an investment of $ 150 million, had as main goals the increase in client revenue, reducing service costs, improving internal processes, the approach with the departments of Planning, Media, Production and creation and development of the professional staff responsible for the account. These objectives were achieved with the development of different projects, seeking opportunities for new dates for retail, the approach to agencies serving the account regionally and between agency different teams. I had the opportunity to implement a new model for agency briefing and a process management team, focusing on revenue gains and cost savings. After 4 months of agency 2 new clients was included in my responsibility: Telefonica and Pfizer, for which manage the advertising campaigns of Internet and Viagra, respectively. My main responsibilities were: • Management team of client service. • Management of client processes with the Department of Planning, Media, Creation and Production. • Improvement of internal processes of the agency and client processes. • Control group results and the client at the agency. • Preparation of annual plan for communicating the client. Show less

Molson Breweries is a Canadian Beer Company that bought Kaiser Breweries as part of it´s internacionalization process. Kaiser Breweries is one of the biggest beer companies (3th) in Brazilian Market and Kaiser Pilsen is the company´s most important product. As Kaiser Pilsen Senior Brand Manager, with an operating budget of R$50MM, I´m the responsable for the brand strategy development and implementation, focused on consumer needs achievement, comunication plans, brand positioning and brand… Show more Molson Breweries is a Canadian Beer Company that bought Kaiser Breweries as part of it´s internacionalization process. Kaiser Breweries is one of the biggest beer companies (3th) in Brazilian Market and Kaiser Pilsen is the company´s most important product. As Kaiser Pilsen Senior Brand Manager, with an operating budget of R$50MM, I´m the responsable for the brand strategy development and implementation, focused on consumer needs achievement, comunication plans, brand positioning and brand results. • Project leader in Kaiser Pilsen repositioning and relaunch in 2004. Conducting consumer researchs and development of a new strategy to the marketing mix. • Increment the communication process between Marketing, Trade Marketing and Commercial areas. • Re-aligning the campaign strategy, making communication more coherent and relevant for consumers. • Create a new media plan, making media investments more rational and strategical. Show less

As Colgate Anti Cavities and Colgate Triple Action Junior Brand Manager as was the responsable to garantee the correct implementation of product global strategy in brazilian market, increasing brand volume and rentabilitie. • Development and implantation of strategies for the introduction of Colgate Tripla Action in the market. Obtaining 7,2% of Market Share in Rio de Janeiro in 3 months. • Development of promotions aimed at clients and consumers, in retail and wholesale. • Market… Show more As Colgate Anti Cavities and Colgate Triple Action Junior Brand Manager as was the responsable to garantee the correct implementation of product global strategy in brazilian market, increasing brand volume and rentabilitie. • Development and implantation of strategies for the introduction of Colgate Tripla Action in the market. Obtaining 7,2% of Market Share in Rio de Janeiro in 3 months. • Development of promotions aimed at clients and consumers, in retail and wholesale. • Market analysis and administration of rentability, sales, prices, stocks, production, promotions and media products. • Create promotional material and packages. Show less

Perdigão is the largest brazilian food company in manufactored meet and pasta products. In Perdigão I started my carreer.Group of Products Analyst SR, November 1999 - August 2000 • In charge of the product line " Turma da Mônica" and Pates with a annual marketing budget of US$ 3 million. • Development of projects for the repositioning and introduction of new products, market reasearch, creation of new packages and promotions aimed at consumers. Having reached an… Show more Perdigão is the largest brazilian food company in manufactored meet and pasta products. In Perdigão I started my carreer.Group of Products Analyst SR, November 1999 - August 2000 • In charge of the product line " Turma da Mônica" and Pates with a annual marketing budget of US$ 3 million. • Development of projects for the repositioning and introduction of new products, market reasearch, creation of new packages and promotions aimed at consumers. Having reached an increase of 20% on the company profit.Group of Products Analyst PL, september 1997 - November 1999 • Assistent manager of Chester, Chicken, Hamburger and Stuffed product lines adding up to 98 products with a annual marketing budget of US$ 7 millions. Intensive research and analysis of the market, sales, supplies and production results).New Products Assistent, May 1996 - September 1997Assitent manager of projects for the company new products. • Participation on the creation of the New Products Area and of 54 new items which were introduced on the market in different categories, giving Perdigão Agroindustrial S/A an additional earning of over US$ 100 million. Show less