Highly skilled marketing professional with a talent for brand management, proficient in elevating products and services to professional success through consumer-oriented strategies. A dedicated Brand Manager, boasting over 9 years of experience in the Fast-Moving Consumer Goods (FMCG) sector. My expertise spans Brand Management, Digital Advertising, Research and Analytics, Corporate Communication, Partnership Development, and Business Growth Initiatives. I am a resourceful and focused professional committed to achieving exceptional results.
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Product Manager - StationeryBicKenya -
Chairperson, Board Of ManagementSt. Dominic Primary School May 2022 - PresentNairobi, KenyaDraw up the school plan and ensure that it is acted onBe accountable to the patron and the Ministry of EducationEnsure that the school fulfils its functions as set out in the Education Act 1998Promote contact between the school, the parents and the community and must facilitate and give all reasonable help to a parents' association in its formation and its activitiesHave overall responsibility for the school's finances, its annual accounts must be available to the patron and the school communityEnsure that child protection and welfare are considered in all of the school’s policies, practices and activitiesEnsure the school has a code of behavior and an anti-bullying policyComply with garda vetting requirements before employing, contracting or placing any person in contact with children or vulnerable persons
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Product Manager - StationeryBic Jan 2019 - PresentEast AfricaI have been involved in the entire cycle of product development from research, problem identification, conceptualization, design, testing, packaging and integrated marketing communication. My experience and expertise can help take brands and services to the next level. Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands Analyzing the success of marketing campaigns and creating reports Supervising advertising, product design and other forms of marketing to maintain consistency in branding Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers) Managing budgets and a team of junior assistants Organizing events such as product launches, exhibitions and photo shoots. -
Brand Manager - FoodsHaco Industries Kenya Limited Aug 2015 - Dec 2018KenyaEngaged, Creative, Detail-oriented Brand Management Professional with a legacy of quality and performance in the FMCG marketplace. Construct category strategic plan Head brand vision, goals and strategies to deliver Translate brand strategies into brand plans and head implementation Monitor market trends, head researches for purpose of gap identification Measure and report performance of all marketing activities Lead innovation and renovation of brands in the category Monitor consumer reactions to our brands Monitor brand financial performance Growing other people -
Assistant Brand Manager - HomecareHaco Industries Kenya Limited Oct 2013 - Jul 2015KenyaAmbitious Assistant Brand Manager adept at implementing and overseeing promotions and brand activities. Especially proficient at establishing and maintaining a brand presence with the goal of increasing sales. Focused on implementing financial planning and relationship management strategies. Grow and defend the home care brands market share and brands health tracker Effective execution of marketing plans Maintaining strategic understanding of cost, price, market demand and sales targets Monitor market gaps through monitoring trends and research Ensure total compliance to avoid business risks Proper demand forecasts to ensure no out of stock incidences Champion new product development strategies aimed at innovation, enhance quality and service level competitiveness Identify gaps within the market that offer the opportunity for the company to maximize on profit Effective utilization of A & P money Champion and execute marketing plans Set up cross functional teams that deliver objectives -
Management Trainee MarketingHaco Industries Kenya Limited Feb 2013 - Sep 2013Kenyao Effective execution of marketing planso Maintaining strategic understanding of short term and long-term pricing impacto Unlock category growth through market surveyo Proper demand forecasts to ensure no out of stock incidenceso Identify gaps within the market that offer the opportunity for the company to maximize on profito Effective utilization of A & P moneyo Champion and execute marketing plans -
Marketing Intern-BicHaco Industries Kenya Limited May 2012 - Sep 2012Kenya• Shavers listing and merchandising in outlets• BIC school events (Mathematics contest, Prize giving days and Science congress)• Sales executive – BIC HACO Graphics (Customized pens) -
Warehouse Manager-InternFastmasters Limited Apr 2011 - Aug 2011Kenya• Receiving products and making sure they are available at the right store at the right time• Loading of products to the sales men vehicles/delivery vehicles• Invoicing collected orders and delivering products to customers• Payment collection and reconciliation
Erick Macharia Skills
Erick Macharia Education Details
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Marketing -
Marketing
Frequently Asked Questions about Erick Macharia
What company does Erick Macharia work for?
Erick Macharia works for Bic
What is Erick Macharia's role at the current company?
Erick Macharia's current role is Product Manager - Stationery.
What schools did Erick Macharia attend?
Erick Macharia attended Kenyatta University, Kenyatta University.
What are some of Erick Macharia's interests?
Erick Macharia has interest in Economic Empowerment, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Erick Macharia known for?
Erick Macharia has skills like Microsoft Office, Photoshop, Customer Service, C++, Java, C, Html, Research, Social Media, Matlab, Public Speaking, Teamwork.
Who are Erick Macharia's colleagues?
Erick Macharia's colleagues are Echeng Echeng, Regis Lecerf, Gabriel Souza, Suziane Carmo De Almeida, Dany Gómez, Anthony Giordano, Luke Britton.
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Erick Macharia
Mastercard Foundation Communications Associate At Avpa - African Venture Philanthropy Alliance || Member - Upg & Cymg To UnepNairobi County, Kenya -
Erick Macharia
Coach At Rainbow F.C Kenya// Former Nairobi Stima Head Coach //Former Korogocho Youth F.C Coach.Kenya -
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