Commercial Manager
Nairobi, Kenya
Key Responsibilities:Reporting to the Managing Director, I formulate and implement marketing, sales, and customer relations strategies to increase the organization’s market share. I also develop and negotiate strategicpartnerships to enhance the company’s competitive position and play a crucial role in product and market development. My primary duties are as follows;• Lead and provide oversight to the commercial team• Meet the monthly, quarterly and yearly targets as described in as communicated by the business.• Conduct weekly pipeline and activity metric reviews with direct reports; manage salesforecasting for team• Report on sales data, including pipeline, closed deals, and team performance• Formulate and implement sales, PR and marketing plans and strategies to developmarket share and sales revenue.• Hold weekly or biweekly 1:1s with all direct reports and provide guidance onperformance and career development• Establish and maintain good corporate relations and implement a PR and customercare management program.• Steer market research and intelligence, and conceptualize our products for the market• Develop the regional market with initial focus in Coast and Western regions• Ensure smooth implementation of strategic partnership & distribution of partnerproducts• Steer Quality Management initiatives to ensure customer satisfaction• Develop new products in liaison with other departments to meet market demand.• Coordinate and deliver promotion support for existing and new products withinbudget and liaise with promotion agencies.• Monitor the performance of different products and advise management accordingly• Prepare marketing budgets and ensure they are adhered to.• Ensure high level company visibility in the market.• Set marketing targets for staff in the department and assess their performance toensure targets are achieved.• Participate in the all-round management and development of human resources in thedepartment.