As a seasoned Sales and Marketing professional with over 8 years of experience, I excel in driving growth through strategic B2B and B2C initiatives. My expertise spans leadership, training, and developing effective routes to market, enabling businesses to expand their reach and maximize revenue.I have a proven track record of leading high-performing teams, crafting targeted marketing campaigns, and implementing sales strategies that deliver results. My hands-on approach and commitment to excellence have consistently resulted in increased market share and improved operational efficiency.Whether developing innovative marketing strategies or leading sales teams to success, my goal is to leverage my skills to drive meaningful business outcomes. I am passionate about continuous learning and thrive in dynamic environments where I can make a significant impact.”
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Territory Project ManagerJamii Telecommunications Ltd Jul 2024 - Nov 2024Lead dynamic teams to deliver telecommunications projects with precision and excellence.Guide and motivate team members to exceed goals and ensure clear communication between staff and management.Oversee project execution from start to finish, managing resources, addressing challenges, and supporting team development.Track performance, address issues, and ensure compliance with industry standards, safety, and company policies.Build strong client and stakeholder relationships, driving project success and advancing company goals. -
Sales Team LeadBurn Feb 2023 - Jul 2024- Operational Planning & Execution: Efficiently planned and executed activator operations to meet monthly targets, ensuring timely delivery and optimal performance.- Inventory & Stock Management: Oversaw weekly activator meetings, managed stock orders and replenishments, and maintained adequate inventory of marketing materials at the local office.- Training & Development: Conducted comprehensive sales and marketing training for BURN activator staff, enhancing team skills and performance.- Budget Management: Managed budgeting processes by submitting weekly PRF forms and receipts for field and market activations, ensuring financial accuracy and control.- Distribution & HR Support: Coordinated stock distribution to agents' locations and supported HR functions including recruitment, interviewing, training, and supervising activators.- Performance Monitoring & Reporting: Produced daily and weekly sales reports, tracked sales performance, and provided actionable insights to improve sales and staff efficiency.- Channel Development: Established and strengthened distribution channel linkages with private farms, NGOs, CBOs, churches, women groups, and SACCOs to expand market reach and enhance distribution networks. -
Territory Sales Manager (Tsm)D.Light Nov 2018 - Oct 2022Homa Bay County, Kenya- Product Visibility & Availability: Ensured optimal visibility and availability of d.light products throughout the territory, enhancing market presence and accessibility.- Market Intelligence & Reporting: Provided insightful reports and feedback on market trends, compliance, and product performance to support strategic decision-making.- Sales Execution & Relationship Management: Oversaw sales-related activities, managed business relations with outlets, and ensured stock availability in key areas.- Team Coordination & Training: Coordinated and managed Territory Sales Executives (TSEs) and trained outlet owners/managers on d.light products, sales tools, and warranty handling.- Target Achievement & Journey Planning: Achieved defined targets across sales, merchandising, outlet growth, and customer satisfaction while optimizing journey planning for cost efficiency and effective coverage.- Market Strategy Coordination: Directed TSEs and sales agents in executing market strategies and fostering strong team relations to handle disputes and maintain cohesive operations.- Community Engagement: Fostered community relations through efficient coordination with CBO leaders and community elders, enhancing local engagement and support. -
Territory Sales ExecutiveD.Light Aug 2016 - Nov 2018Homa Bay County, KenyaRecruitment of ROs (Retail Outlets) who stock d.light products (S2, S20, S100, and S300) and pay-as-you-go system (D30) at designated regions.Recruitment of SEPs ( Solar Energy Promoters) in the region.Proper stocking and restocking by the retail outlets from the distributor.Management of sales agents (SEPs) to drive sales in their designated territories.Efficient customer complaints management and sales services such as warranty issues.Proper channel of communication between SEPs and call center during registration of new clients.Establish clear targets for every SEP to enable us to achieve collective team targets. -
Demand CreatorD.Light Apr 2013 - Mar 2014Migori County, KenyaRetail Outlets management through frequent stock checks and re-orders.Efficient demand and awareness creation for d.light S2, S20, S300, and D20 home systems.Collaboration with MFIs such as KWFT, Equity Bank, and CBO. This boosted my sales and achieved my target on every basis.Efficient after-sales services such as warranty issues and ensured dispatch and deliveries were done accordingly.Created good rapport with clients and handled their complaints promptly and satisfactorily.Pushed for numbers through market interactions, groups, and targeted factories which continuously improved my sales every month. -
Brand ActivatorSollatek Electronics (Kenya) Ltd Jun 2013 - Nov 2013Promoted d.light portable brands majorly S2, S20 and S300.Close working relationships with the sub-distributors.Brand awareness creation.Direct sales to end users.Door-to-door and market activationsProper restocking of sub-distributors shops hence curbing stock outs.The movement of products to VSL ( Village Savings and Loaning) groups, actually enabled me to meet my daily, weekly, and monthly targets. -
Clean Energy Sales RepresenativeDeutsche Gesellschaft Für Internationale Zusammenarbeit (Giz) Gmbh Jan 2013 - May 2013Mobilized community groups such as CBOs, Sacco's, and educational institutions on Pico Solar.Product demonstrations and troubleshooting.Clean solar energy awareness.
Frequently Asked Questions about Erick Ouma
What is Erick Ouma's role at the current company?
Erick Ouma's current role is Sales & Marketing Expert | B2B & B2C Specialist | Leadership & Training Advocate | Strategic Route to Market Professional.
What schools did Erick Ouma attend?
Erick Ouma attended University Of The People, Alison, Alison, Regional Institute Of Business Management, Nyalenda.
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Erick Ouma
Nairobi -
Erick Ouma.
Marketing Executive| Digital Marketing | Product Manager| Pharmaceutical Marketing.Nairobi County, Kenya -
Erick Ouma
Procurement, Stores/Warehousing, Logistics And Transport, And Customer Experience Professional.Nairobi County, Kenya -
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