Ericka Dean Email & Phone Number

Pasadena, CA, US

Los Angeles, California, United States

Lead, facilitate, and steward the processes and programs that support Mirman School in becoming an equitable and inclusive school for all. Develop, implement, and optimize the School's strategic vision for inclusivity. Community-wide liaison who champions belonging and cultural competency. Collaborate with executive leadership on curriculum compliance and.

Los Angeles, California, United States

Lead strategic marketing initiatives that further the mission of the school to include: cultivating partnerships and alliances that position Mirman as the premiere thought leader in gifted education in Los Angeles. Create and execute social media strategies to broaden Mirman’s brand reach. Leverage and analyze data to help identify audiences of.

Led the planning and development of a comprehensive growth strategy. Executed multi-channel brand marketing and public relations plan utilizing on-trend digital media strategies and persuasive calls to action. Developed and implemented integrated strategic communications plan to advance brand identity and increase awareness and visibility to targeted.

• Served executive leaders by developing, implementing, and optimizing targeted marketing communications strategies designed to deliver impactful brand messaging and calls-to-action. Led positioning strategy across all.
• Developed and launched a multimedia campaign for independent… Show more Served executive leaders by developing, implementing, and optimizing targeted marketing communications strategies designed to deliver impactful.
• Developed and launched a multimedia campaign for independent entertainment client, yielding 90% acceptance rate to film festivals in 2020
• Built a multi-channel communications plan for Higher Ed non-profit client designed to build awareness, community, and ambassadors for the organization’s mission Show less

Los Angeles, CA

• Executive leadership team member that led the agency’s vision for account growth strategies. Directed and managed the development and implementation of marketing communications initiatives for key accounts. Controlled.
• Grew revenue on key accounts by 15% within the first year
• Managed a team of 7 while leading the overhaul of a multi-phase digital digital strategy within a 3-month timeframe, resulting in a 4x increase in lead… Show more Executive leadership team member that led the agency’s.
• Managed a team of 7 while leading the overhaul of a multi-phase digital digital strategy within a 3-month timeframe, resulting in a 4x increase in lead generation. The project’s success won the agency a retainer.
• Spearheaded agency-wide change management plan by centralizing marketing processes.Reduced internal project burn by 20%, increased team productivity by 35%, and yielded a 12% increase in profitability within a 3-month.

• Independently managed a team of strategists, designers and developers to execute a comprehensive digital marketing plan comprised of media campaigns, insight-driven analytics planning and reporting, web design and.
• Revitalized brand messaging by translating the college’s mission into a call-to-action via its award-winning “Changemakers” campaign resulting in a 3x increase in applicant conversions

Los Angeles, CA

• Oversight and management of brand strategies and positioning across multiple media platforms (web, print, mobile, social media). Tracking and reporting on account health, budget management and identifying risk.
• Directed the implementation of an extensive analytics reporting mechanism for Columbia University’s graduate school of education designed to cohesively integrate several data systems and web platforms, yielding 75% gap.
• Directed the implementation of an extensive analytics reporting mechanism for Columbia University’s graduate school of education designed to cohesively integrate several data systems and web platforms, yielding 75% gap.
• Managed the day-to-day operations for Brighter’s largest retainer account: Loma Linda University Medical Center. Responsible for overseeing 10 simultaneous large-scale projects totaling $1M in business sold. Show less

• Daily monitoring and tracking of internal budgets, external costs, billable v. non-billable time, project schedules, status reports, and time-sensitive deadlines. Facilitator between multiple departments (production.
• Successfully led the strategy for integrated marketing campaigns for the following clients: Fox Affiliate Marketing, Warner Bros. Television… Show more Daily monitoring and tracking of internal budgets, external costs.
• Successfully led the strategy for integrated marketing campaigns for the following clients: Fox Affiliate Marketing, Warner Bros. Television Distribution, and Viceroy Hotel Group
• Led and launched the agency's re-branding initiative. Tasks included managing the development and implementation of the following: website launch, client case studies, brand collateral, marketing materials, and.

Pasadena, CA

Assisted the firm in ensuring an efficient daily work schedule in the management of over thirty project based accounts to include: database and file management; preparation of all professional correspondence; meeting minutes; research and analysis; and business and client presentations. Managed support within the following capacities: project scheduling.