Martha Ericka Silva Email & Phone Number

Tucson, Arizona, Us

• Spearheaded comprehensive marketing campaigns that seamlessly integrated SEO, social media, and digital media strategies to achieve overarching business objectives.• Oversaw data management processes, ensuring optimal performance and integration of Act-On, Google Analytics, and CRM systems for enhanced functionality and reporting. • Developed custom templates, HTML, and automation logic tailored to align with client branding, enhancing overall marketing effectiveness.• Delivered insightful monthly reports to stakeholders, analyzing key metrics and providing strategic, data-driven recommendations for continuous improvement.

• Executed automated customer journey campaigns by designing over 100 email templates and launching impactful monthly e-newsletters.• Developed compelling designs for promotion across social media platforms and the company website, driving engagement and brand awareness.• Directed comprehensive buyer/seller management operations, providing exceptional customer service to luxury clientele while conducting market research, data entry, contract management, showings, and photoshoots.• Collaborated closely with escrow and creative teams to ensure timely and on-budget execution of design initiatives.• Managed advanced software tools, including Multiple Listing System (MLS), MailChimp, and Lion Desk CRM, optimizing client database management and data input systems, resulting in a 22% increase in lead generation.• Streamlined automated operations and implemented innovative marketing initiatives to cultivate and strengthen client relationships.

Charlotte, North Carolina, Us

• Collaborated with the COO and marketing team to effectively manage project timelines while consistently achieving sales targets.• Conducted in-depth market analysis for EDRAY to precisely identify target customers, aligning marketing strategies with insights from Import Genius.• Developed and executed automated outreach strategies, managing 70 outbound emails and inbound leads daily using B2B software tools and HubSpot.• Oversaw daily revenue reporting in Excel, tracking and contributing to a 50% increase in sales and revenue by the end of Q4 2021.• Produced engaging video demonstrations of services and spearheaded a LinkedIn outreach campaign, driving targeted marketing initiatives to potential clients.

Bellevue, Washington, Us

• Oversaw all ocean shipments for the LA branch, ensuring timely and efficient delivery of international freight. Indexed and scanned documents to facilitate accurate tracking of shipments.• Ensured that all export transactions adhered to applicable US Customs laws and regulations, maintaining compliance and mitigating risks. • Executed data entry processes within CFIT systems, enhancing operational efficiency and accuracy in shipment documentation.

Palos Verdes Peninsula, California, Us

Marketing • Drove substantial exposure to digital media and direct mail platforms on a monthly basis, enhancing brand visibility and engagement.• Leveraged social media marketing expertise to launch a Facebook advertising campaign, resulting in a 50% increase in monthly website traffic.• Managed client follow-up and lead generation through consistent daily communication, fostering strong relationships and enhancing engagement.• Developed high-quality print marketing materials and compelling presentations for client meetings, reinforcing brand messaging.• Recognized for reliability and trustworthiness, generating significant cost savings for clients through effective negotiation and conflict management.• Delivered integrative solutions that achieved $10K in savings within a highly competitive housing market while establishing genuine rapport with clients.

• Data Management Well-versed in analyzing multiple commercial properties and operating information daily. Proficient in the effectiveness of programs and data each day resulted in an increase in accurate responses by 30 percent to questions that were posed by clients and colleagues, and also enhanced data management. • TechnicalTechnical proficiency in five programs such as Excel, Costar, LoopNet, MLS, Word, all requiring a variety of formats. Streamlined with changes in emerging technology and five business programs resulted in an increase in sales for the company by six percent.