Martha Ericka Silva Email & Phone Number

Tucson, Arizona, US

• Spearheaded comprehensive marketing campaigns that seamlessly integrated SEO, social media, and digital media strategies to achieve overarching business objectives.
• Oversaw data management processes, ensuring optimal performance and integration of Act-On, Google Analytics, and CRM systems for enhanced functionality and reporting.
• Developed custom templates, HTML, and automation logic tailored to align with client branding, enhancing overall marketing effectiveness.
• Delivered insightful monthly reports to stakeholders, analyzing key metrics and providing strategic, data-driven recommendations for continuous improvement.

• Executed automated customer journey campaigns by designing over 100 email templates and launching impactful monthly e-newsletters.
• Developed compelling designs for promotion across social media platforms and the company website, driving engagement and brand awareness.
• Directed comprehensive buyer/seller management operations, providing exceptional customer service to luxury clientele while conducting market research, data entry, contract management, showings, and photoshoots.
• Collaborated closely with escrow and creative teams to ensure timely and on-budget execution of design initiatives.
• Managed advanced software tools, including Multiple Listing System (MLS), MailChimp, and Lion Desk CRM, optimizing client database management and data input systems, resulting in a 22% increase in lead generation.
• Streamlined automated operations and implemented innovative marketing initiatives to cultivate and strengthen client relationships.

Charlotte, North Carolina, US

• Collaborated with the COO and marketing team to effectively manage project timelines while consistently achieving sales targets.
• Conducted in-depth market analysis for EDRAY to precisely identify target customers, aligning marketing strategies with insights from Import Genius.
• Developed and executed automated outreach strategies, managing 70 outbound emails and inbound leads daily using B2B software tools and HubSpot.
• Oversaw daily revenue reporting in Excel, tracking and contributing to a 50% increase in sales and revenue by the end of Q4 2021.
• Produced engaging video demonstrations of services and spearheaded a LinkedIn outreach campaign, driving targeted marketing initiatives to potential clients.

Bellevue, Washington, US

• Oversaw all ocean shipments for the LA branch, ensuring timely and efficient delivery of international freight. Indexed and scanned documents to facilitate accurate tracking of shipments.
• Ensured that all export transactions adhered to applicable US Customs laws and regulations, maintaining compliance and mitigating risks.
• Executed data entry processes within CFIT systems, enhancing operational efficiency and accuracy in shipment documentation.

Palos Verdes Peninsula, California, US

• Marketing
• Drove substantial exposure to digital media and direct mail platforms on a monthly basis, enhancing brand visibility and engagement.
• Leveraged social media marketing expertise to launch a Facebook advertising campaign, resulting in a 50% increase in monthly website traffic.
• Managed client follow-up and lead generation through consistent daily communication, fostering strong relationships and enhancing engagement.
• Developed high-quality print marketing materials and compelling presentations for client meetings, reinforcing brand messaging.
• Recognized for reliability and trustworthiness, generating significant cost savings for clients through effective negotiation and conflict management.

• Data Management Well-versed in analyzing multiple commercial properties and operating information daily. Proficient in the effectiveness of programs and data each day resulted in an increase in accurate responses by 30.
• TechnicalTechnical proficiency in five programs such as Excel, Costar, LoopNet, MLS, Word, all requiring a variety of formats. Streamlined with changes in emerging technology and five business programs resulted in an.