Eric Kempton Email & Phone Number

Greater New York City Area

• Led and developed a team of marketing specialists with the goal of building the hardware and SaaS pipeline to attain revenue and business growth objectives while enhancing awareness of Canon as a total business.
• Oversaw all aspects of customer marketing activities to include product launches, product pricing, sales collateral, demand generation campaigns, social media content, website content, and sales training materials.
• Led market… Show more Led and developed a team of marketing specialists with the goal of building the hardware and SaaS pipeline to attain revenue and business growth objectives while enhancing awareness of Canon as a.
• Led market research initiatives to identify market opportunities and implemented strategies to leverage unique value propositions and competitive differentiation. Show less

Greater New York City Area

• Managed a team of software solutions specialists regarding all aspects of product marketing, product introduction, sales enablement and product lifecycle management while ensuring proper resource allocation.
• Analyzed ABM campaign performance metrics, collaborated with sales leaders and implemented changes to marketing strategies and messaging to improve results.
• Leveraged market research, customer feedback and subject matter expertise to target vertical and horizontal applications… Show more Managed a team of software solutions specialists regarding all aspects of product.
• Leveraged market research, customer feedback and subject matter expertise to target vertical and horizontal applications where, data capture, AI, machine learning and process automation solutions would have the.
• Championed development of case studies, customer testimonials and reference database for use in professional services sales enablement and demand generation campaigns. Show less

Greater New York City Area

• Global responsibility for all product marketing activities and content for automated mail and parcel sorting solutions. Main point of coordination between various functional organizations including web content.
• Launched demand generation and awareness campaigns into new markets contributing to 12 million in global opportunity pipeline.… Show more Global responsibility for all product marketing activities and content for.
• Launched demand generation and awareness campaigns into new markets contributing to 12 million in global opportunity pipeline.
• Attained a 38% increase in MQLs for assigned products from 2014 to 2015 Show less

New York, NY

• Executed the corporate rebrand of Village Print & Media comprising of website creation, logo design, marketing materials, corporate videos, content creation, look, feel and messaging
• Managed and developed of staff comprised of graphic design, marketing associates, photography and videography.
• Lead presenter for marketing, branding and creative services customer engagements.
• Major contributor to 14% top line growth and record revenues in FY2013

Trumbull, CT

• Generated top line revenue growth within Océ’s largest market segment at approximately 60 million in annual sales. Particular emphasis on producing unique value-add products and services. Lead strategist for key.
• Developed innovative, non-traditional offerings to expand Océ/Canon presence and penetration in the education market sector… Show more Generated top line revenue growth within Océ’s largest market segment at.
• Developed innovative, non-traditional offerings to expand Océ/Canon presence and penetration in the education market sector leading directly to over 3 million dollars in sales
• Organized and hosted annual 2-day customer advisory events in order to position Océ/Canon as a thought leader and to gain deep understanding of topics which are of high importance to the targeted market segment Show less

Trumbull, Connecticut, United States

• Managed a department of 7 direct reports comprised of hardware, software and competitive intelligence managers in all areas of product management, marketing strategy, communications and field support.
• Directed Marketing Communications to maintain consistency across all marketing content as required.
• Main U.S. marketing representative for international events and strategy meetings
• Implemented hardware and software solution bundles that addressed specific customer needs and pain… Show more Managed a department of 7 direct reports comprised of hardware, software and competitive intelligence.
• Implemented hardware and software solution bundles that addressed specific customer needs and pain points leading to 6% increase in average net selling price Show less