Eric Kempton Email & Phone Number

Greater New York City Area

Led and developed a team of marketing specialists with the goal of building the hardware and SaaS pipeline to attain revenue and business growth objectives while enhancing awareness of Canon as a total business solutions provider.•Oversaw all aspects of customer marketing activities to include product launches, product pricing, sales collateral, demand generation campaigns, social media content, website content, and sales training materials across multiple product lines.•Led market… Show more Led and developed a team of marketing specialists with the goal of building the hardware and SaaS pipeline to attain revenue and business growth objectives while enhancing awareness of Canon as a total business solutions provider.•Oversaw all aspects of customer marketing activities to include product launches, product pricing, sales collateral, demand generation campaigns, social media content, website content, and sales training materials across multiple product lines.•Led market research initiatives to identify market opportunities and implemented strategies to leverage unique value propositions and competitive differentiation. Show less

Greater New York City Area

Managed a team of software solutions specialists regarding all aspects of product marketing, product introduction, sales enablement and product lifecycle management while ensuring proper resource allocation. • Analyzed ABM campaign performance metrics, collaborated with sales leaders and implemented changes to marketing strategies and messaging to improve results. • Leveraged market research, customer feedback and subject matter expertise to target vertical and horizontal applications… Show more Managed a team of software solutions specialists regarding all aspects of product marketing, product introduction, sales enablement and product lifecycle management while ensuring proper resource allocation. • Analyzed ABM campaign performance metrics, collaborated with sales leaders and implemented changes to marketing strategies and messaging to improve results. • Leveraged market research, customer feedback and subject matter expertise to target vertical and horizontal applications where, data capture, AI, machine learning and process automation solutions would have the greatest impact on productivity, compliance, security and cost savings.• Championed development of case studies, customer testimonials and reference database for use in professional services sales enablement and demand generation campaigns. Show less

Greater New York City Area

Global responsibility for all product marketing activities and content for automated mail and parcel sorting solutions. Main point of coordination between various functional organizations including web content, creative services, corporate communications, events, marketing operations, social media, sales enablement and demand generation support teams. •Launched demand generation and awareness campaigns into new markets contributing to 12 million in global opportunity pipeline.… Show more Global responsibility for all product marketing activities and content for automated mail and parcel sorting solutions. Main point of coordination between various functional organizations including web content, creative services, corporate communications, events, marketing operations, social media, sales enablement and demand generation support teams. •Launched demand generation and awareness campaigns into new markets contributing to 12 million in global opportunity pipeline. •Attained a 38% increase in MQLs for assigned products from 2014 to 2015 Show less

New York, Ny

Executed the corporate rebrand of Village Print & Media comprising of website creation, logo design, marketing materials, corporate videos, content creation, look, feel and messaging•Managed and developed of staff comprised of graphic design, marketing associates, photography and videography.•Lead presenter for marketing, branding and creative services customer engagements.•Major contributor to 14% top line growth and record revenues in FY2013

Trumbull, Ct

Generated top line revenue growth within Océ’s largest market segment at approximately 60 million in annual sales. Particular emphasis on producing unique value-add products and services. Lead strategist for key marketing initiatives including customer advisory panel, dedicated micro-website development, multi-channel marketing campaigns and trade-show participation.• Developed innovative, non-traditional offerings to expand Océ/Canon presence and penetration in the education market sector… Show more Generated top line revenue growth within Océ’s largest market segment at approximately 60 million in annual sales. Particular emphasis on producing unique value-add products and services. Lead strategist for key marketing initiatives including customer advisory panel, dedicated micro-website development, multi-channel marketing campaigns and trade-show participation.• Developed innovative, non-traditional offerings to expand Océ/Canon presence and penetration in the education market sector leading directly to over 3 million dollars in sales• Organized and hosted annual 2-day customer advisory events in order to position Océ/Canon as a thought leader and to gain deep understanding of topics which are of high importance to the targeted market segment Show less

Trumbull, Connecticut, United States

Managed a department of 7 direct reports comprised of hardware, software and competitive intelligence managers in all areas of product management, marketing strategy, communications and field support. • Directed Marketing Communications to maintain consistency across all marketing content as required.• Main U.S. marketing representative for international events and strategy meetings • Implemented hardware and software solution bundles that addressed specific customer needs and pain… Show more Managed a department of 7 direct reports comprised of hardware, software and competitive intelligence managers in all areas of product management, marketing strategy, communications and field support. • Directed Marketing Communications to maintain consistency across all marketing content as required.• Main U.S. marketing representative for international events and strategy meetings • Implemented hardware and software solution bundles that addressed specific customer needs and pain points leading to 6% increase in average net selling price Show less