Erick Gorin Email & Phone Number

San Francisco, California, US

I established and led the pricing function from the ground up. Within six months, I implemented a significant pricing overhaul, which included a strategy to smoothly transition existing customers to the new pricing model. This approach exceeded expectations, resulting in sustainable increased annual recurring revenue, improved margins, LTV, and massively.

San Francisco, California, US

I am a passionate SaaS Pricing guru that drives pricing optimization and operational excellence. I use my sales expertise and data skills to inform Okta how customers perceive and derive value from the product, the everyday use cases, and how they perceive the product with respect to the competition. I lead Okta's pricing market research and develop.

New York, NY, US

Executed launch of a brand-new Deal Desk function and led the establishment of pricing policies, governance, and compliance.Established the Deal Desk strategic role employing three key areas;1. Pricing operations to serve as a hub for quote-to-cash related actions via workflow operations, policies, and guidelines.2. Pricing consulting that supports the.

Scottsdale, AZ, US

Responsible for pricing and packaging a complex SaaS/DaaS product portfolio. Developed upon Axon's business model strategies for all product offerings, and partnered with product management on the go-to-market strategy, and set pricing and packaging strategies.Drove cross-functional teams in pricing and packaging strategy execution while helping achieve.

Boston, Massachusetts, US

Staff Pricing Manager for LogMeIn's (LOGM) Engagement and Services business which includes GoToAssist, & Rescue, industry-leading IT support tools used by customers like Microsoft, HP,& Dell, Bold360- the leading mobile customer engagement product used by more than 50% of the top 500 internet retailers. Responsible for developing pricing models and.

Boston, Massachusetts, US

• Established a global pricing strategy post-merger by unifying methodologies and discounting policies.
• Maximized yield from new and existing customers through optimizing line-up, pricing models, and discount policies.
• Prescribed highest value monetization opportunities by utilizing multiple data sources of pricing research, conjoint studies, qualitative/quantitative surveys, transactional data, and testing.
• Succeeded in a pricing study to identify the economic value drivers per buyer persona and industry, which led to knowing our most and least profitable buyers and simulate three pricing models to determine the price.
• Designed a game-changing pricing model for GoToMeeting products, resulting in a 20% price premium, 4X deal size, +11% total bookings, +20% retention, and 65% win-rate.
• Led pricing and promotional strategies for gap-closing initiatives in 2017, which delivered $3M to exceed the Net New Business goals.

Fort Lauderdale, FL, US

• Implemented a brand-new pricing strategy through analysis of transaction data, which identified bad behaviors, best practices, and market trends. Promoted global adoption by providing hands-on training and materials.
• Executed global launch of Deal Desk and led the team tasked with governance and compliance of Sales, Care, and Marketing pricing and discounting behavior.
• Revolutionized pricing conversation with customers for Sales and Care by creating an easy-to-use Pricing Tool that brought pricing consistency and confidence through a Target Price Algorithm.
• Built strong relationships through high-touch demonstration of business acumen among Sales, Care, Marketing, Operations, and Finance. I became valued trusted advisor for critical business outcomes participating in.
• Formulated Pricing Key Performance Indicators (KPIs) that led to compelling and actionable insights for Sales, Care, Marketing, and Finance, saving $11M in revenue leakage.
• Acted as the primary advisor for strategic deal reviews of all key and highly competitive opportunities, or Requests for Proposals (RFPs), resulting in a success win rate of 70%.

Fort Lauderdale, FL, US

• Progressed through various roles: Acquisition, Growth, Hybrid, Majors Accounts, and Government & Education.
• Cultivated new business through prospecting activity and targeting specific customer accounts.
• Qualified and converted prospects to customers by using extensive sales experience and Citrix Online product knowledge to solve business needs.
• Identified key decision makers in sales cycle; understood the unique requirements of those individuals and utilized that knowledge to obtain repeat business and referrals; applied knowledge of tactics involving deal.
• Provided sales management with forecast predictions for potential sales activities and projects, as well as reports on completed projects.
• Developed prospecting plans for territory development to build rapport and create opportunities.

Fort Lauderdale, FL, US

• Prioritized and followed up on and closing a high volume of leads in Florida and Texas of the US for Citrix Online products. I Proactively develop and manage a mix of small and large deals, while focusing on closing.

Fort Lauderdale, FL, US

Phoenix, AZ, US

• Worked independently, advising and consulting home buyers and sellers in rapidly-shifting market
• Successfully negotiated traditional, short-sale, and bank-owned home transactions
• Conducted daily prospecting and lead-generation of buyers and sellers
• Managed client databases & implemented successful drip-marketing campaigns

• Worked independently, advising and consulting home buyers and sellers in rapidly-shifting market
• Successfully negotiated traditional, short-sale, and bank-owned home transactions
• Conducted daily prospecting and lead-generation of buyers and sellers
• Managed client databases & implemented successful drip-marketing campaigns

Advised clients and sold mortgages, refinance / debt-consolidation programs, and purchase loans

Originated, sold, and processed loans in 27 states