Eric Koup Email & Phone Number

Philadelphia, PA, US

I own the creative strategy for web projects and experiments across Vanguard’s Advice and self-directed shopping offers. Serving as the account planner, I collaborate with writers, designers, UX strategists, developers, data analysts, scrum leads, product managers, and internal stakeholders to create world-class shopping experiences that help Vanguard.

Developed and executed a comprehensive content strategy for the News and Blog channels, driving significant traffic growth. Created and owned News and Blog dashboards to show web traffic, trending topics, and the amount of promised new assets attributable to content. Regularly on-boarded senior leaders, financial advisors, and thought leaders to be.

Created engaging video scripts and campaign content that increased audience engagement and brand recognition. Created and owned the Retail Editorial dashboard to report on process accuracy, productivity, and quality measures.

Worked with CIO and other IT senior leaders and wrote and edited presentations, Board of Directors reports, speeches, and internal emails. Also owned the calendar, content, and strategy for the IT division intranet subsite to communicate important divisional information to crew.

• Responsible for creating content on vanguard.com. Managed one intern and led several content projects including redesigning the Funds and Forms areas of Vanguard's website.

Wrote weekly and monthly newsletters and reports on technical trends to show how those technologies could benefit Vanguard. Conducted competitive intelligence research on emerging technologies.

Responded to client inquiries about vanguard.com via phone and email to help shareholders become more self-sufficient.

Master Of Business Administration (Mba), Marketing

Ba, Communications/Public Relations

Activities and Societies: Tour Guide, Resident Assistant

Master Of Business Administration - Mba, Marketing