Eric Koup work email
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Eric Koup personal email
Experienced marketing and communications professional. Skilled at explaining complex topics in clear language, creative strategy and consultations, and account planning. My 6-word story: Advocating for readers; protecting the brand.
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Product Marketing ManagerVanguardPhiladelphia, Pa, Us
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Senior Creative StrategistVanguard Jan 2020 - PresentI own the creative strategy for web projects and experiments across Vanguard’s Advice and self-directed shopping offers. Serving as the account planner, I collaborate with writers, designers, UX strategists, developers, data analysts, scrum leads, product managers, and internal stakeholders to create world-class shopping experiences that help Vanguard reach key results. I also manage stakeholder feedback, including from Legal and Compliance, PR, and Marketing.
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Senior Writer And News & Blog Channel Manager, Retail MarketingVanguard Oct 2017 - Jan 2020Developed and executed a comprehensive content strategy for the News and Blog channels, driving significant traffic growth. Created and owned News and Blog dashboards to show web traffic, trending topics, and the amount of promised new assets attributable to content. Regularly on-boarded senior leaders, financial advisors, and thought leaders to be bloggers. Refined their voice to fit into our content strategy.
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Senior WriterVanguard Jul 2005 - Oct 2017Created engaging video scripts and campaign content that increased audience engagement and brand recognition. Created and owned the Retail Editorial dashboard to report on process accuracy, productivity, and quality measures.
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Writer, ItVanguard Oct 2003 - Jul 2005Worked with CIO and other IT senior leaders and wrote and edited presentations, Board of Directors reports, speeches, and internal emails. Also owned the calendar, content, and strategy for the IT division intranet subsite to communicate important divisional information to crew.
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Writer, Web ServicesVanguard Apr 2001 - Oct 2003• Responsible for creating content on vanguard.com. Managed one intern and led several content projects including redesigning the Funds and Forms areas of Vanguard's website.
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Writer/Researcher, Strategic Technology ResearchVanguard May 1999 - Apr 2001Wrote weekly and monthly newsletters and reports on technical trends to show how those technologies could benefit Vanguard. Conducted competitive intelligence research on emerging technologies.
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Technical Support Phone RepresentativeVanguard Jun 1997 - May 1999Responded to client inquiries about vanguard.com via phone and email to help shareholders become more self-sufficient.
Eric Koup Skills
Eric Koup Education Details
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Marketing -
Communications/Public Relations -
Marketing
Frequently Asked Questions about Eric Koup
What company does Eric Koup work for?
Eric Koup works for Vanguard
What is Eric Koup's role at the current company?
Eric Koup's current role is Product Marketing Manager.
What is Eric Koup's email address?
Eric Koup's email address is ek****@****ova.edu
What schools did Eric Koup attend?
Eric Koup attended Villanova University, Loyola University Maryland, Villanova University.
What are some of Eric Koup's interests?
Eric Koup has interest in The Fightin' Phils.
What skills is Eric Koup known for?
Eric Koup has skills like Editing, Management, Video, Public Speaking, Newsletters, Editorial, Cms, Storytelling, Copywriting, Program Management, Marketing Strategy, Blogging.
Who are Eric Koup's colleagues?
Eric Koup's colleagues are Aelish Patane, Jeff Turner, Ben Snider, Hayden Novikoff, Bruce Smith, Erik Zalinov, Matthew Katella.
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