ClassroomAngel simplifies a room parent's job and streamlines all tasks into one simple, secure, and highly satisfying app. Instead of juggling emails, texts, spreadsheets, and multiple money transfer accounts, all across different apps and programs, room parents can now consolidate all of these items into one place, saving time and headaches so that they have energy left to focus on their own child’s learning, relationships, and growth.

StructShare streamlines the purchasing of building materials by connecting field, accounting, and procurement teams in a seamless cloud-based platform. Got 20 min? That's all I need to show you how StructShare accomplishes this.

Team leader for COPC, Inc. and newly established sister company, Service Journey Strategies, Inc.COPC Inc. advises leading brands throughout the world to deliver strategy, program development, and implementation services to improve operations that support the customer experience. COPC Inc., established in 1996, helps companies increase sales, improve customer satisfaction, and build brand loyalty by addressing root causes of customer issues and better managing complex customer journeys. COPC Inc. specializes in customer experience operations, call centers, quality, vendor management, procurement and strategic sourcing.Service Journey Strategies, Inc. is owned by the same parent company as COPC Inc., focusing on helping organizations improve customer, employee & business outcomes by becoming journey-focused and individual-centric.

Qnect is a ConTech SaaS tool for structural engineers and subcontractors. As Qnect's first marketing hire pre-Series A, I hired and mentored a team of three while defining and achieving key metrics. Responsible for implementing and training the company on MarTech tools such HubSpot Marketing and Sales Hub, Salesforce, LinkedIn, and Google apps. Complete website redesign tied directly to our marketing automation platform allowing for A/B and CTA experiments increasing content optimization and visitor insights. Results include: 26% open rate increase; 109% sales pipeline increase; 65% LinkedIn social engagement increase, 83% platform registration increase, and more.

Founder of the boutique agency with a focus on strategic marketing, product marketing, and talent development. Clients include Response Wise, Inc, Manda School, ICONMA / Dell Technologies, Qvinci, and Qnect. I served as an 𝗜𝗻𝘁𝗲𝗿𝗶𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗮𝘁 𝗤𝗻𝗲𝗰𝘁 and 𝗩𝗣 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 𝗤𝘃𝗶𝗻𝗰𝗶. • Developed budget conscious go-to-market plans, built personas, and mapped the buyer’s journey for Qnect’s SaaS solution to create better communication across the organization and with investors. Plans based on a Pragmatic Marketing / account-based marketing (ABM) approach.• Implemented early LinkedIn Sponsored Content towards a targeted audience resulting in 3x avg CTR. • Wrote / edited content for explainer videos, product sheets, and annual AISC Hot Products Award.• Performed website audit; recommended changes resulted in 56% increase in pages per session and a 36% bounce decrease year over year.• Created “The QuickQnect Challenge” campaign to generate demand and interest in new product features using LinkedIn and direct marketing while measuring with Google Analytics Conversions Goal tool.At Qvinci, I lead the four-person marketing team, to build market awareness, to execute successful marketing campaigns, and to develop sales and marketing operation tools to be efficient, effective and scalable. • Revamped key web pages resulting in a 52% increase in webform submissions over a 6-month period.• Redesigned emails, implemented Pardot marketing automation and performed Salesforce.com database cleansing contributing to a 57% week-over-week average growth of qualified leads versus a projected growth of 18%.• Launched new product capability with zero-dollar webinar campaign (messaging, audience segmentation, sales involvement) resulting in 282 registrations versus the weekly webinar series 6-month average of 18 registrants.

Bay Area, multinational software corporation for the architecture, engineering, construction, manufacturing, media, and entertainment industries.• Led multi-channel global marketing efforts of recently acquired software.• Quickly created content strategy for internal and customer-facing sales enablement tools including testimonial videos and customer case studies to populate the website, to promote through social channels, and to drive revenue.• Managed the product release of Advance Steel 2016 and React Structures. Cross-team collaboration with technical team on images, positioning, and messaging and with field marketing on demand generation activity. • Launched new version during annual industry event generating PR in key publications. Promotion of the “What’s New” webinar attracted ~200% above the running average for Advance Steel webinars.• Creative social media campaign for the Steel Conference resulted in high engagement online and at event.• Worked closely with Industry Strategy team to roll-out a specialization program for partner sales channel; developed quarterly report sharing successes, created content, and future events.

The global leader for 3D structural steel software solutions and Building Information Modeling (BIM) management tools. Career began with a focus on North America, then added channel management of South America focused on digital marketing. Spent 2012-2014 in Europe serving as a global marketing leader.• Led strategic global campaign planning and execution team; launching new products; developing personas; mapping Buyer’s Journey; gaining customer insights.• Defined and managed corporate and division marketing budget.• Direct management of 11 including European and Asian direct reports. Trained and mentored marketing representatives globally; onsite training in The Middle East, India, and Southeast Asia.• Responsible for the operations and management of marketing activities in Tekla’s global area offices; consulted on marketing plans to ensure marketing aligned with sales and corporate strategic objectives.• Planned, managed and executed Tekla Campus global launch campaign reaching 25% of first year objectives during the first month of release. (Tekla’s first offering to students and professors).• Revamped and executed the annual Customer Satisfaction Survey. Moved to a bi-annual format allowing more frequent surveys while increasing customer participation 9% and 11% during the first two surveys.

• Grew department from one to four full-time employees while providing strategic planning and tactical execution of Tekla’s North America marketing activities including public relations, brand management, collateral creation, lead generation, business intelligence, product launches, and management of Tekla’s Spanish language website.• Collaborated with business managers, product managers, and field sales team to develop annual strategy and budget.• Developed and maintained press and trade relations; increased clip count 30% each year; persuaded well-known industry blogger to review Tekla Structures resulting in Tekla’s first ever global product review; acknowledged by the CEO in Finland as a “great achievement.”• Implemented webinars and social media tools to increase awareness and communication with customers; presented at the request of HQ “Benefits of Social Media” at the Tekla Global Business Forum 2010 in Dublin, Ireland.

Biz4Kids provides "Education through Entrepreneurship” and all the tools needed for a youth to start and run a small business. Learning business skills through entrepreneurship can help our young people learn life skills such as setting goals, managing money, and gaining responsibility. Self funded company during start-up phase and successfully sold company to CTI Marketing.• Developed the “Education Through Entrepreneurship” concept from an idea into a revenue generating business.• Received national attention in two WSJ articles, as a guest on StartUp Nation Radio program, and as host of “Teens Doing Business” Internet TV show.>> "A most amazing product...and I highly recommend it." Larry Shiller, Creator of Shiller Math>> "This is one of the most unique sets we reviewed at conferences this year!" -James McDonald, Homeschooling Today>> "You are thinking outside the box. That's great because our kids don't have the tools for this mind-set. They need Biz4Kids to learn how to think that way!" -Jackie Y. Arab, Georgia Homeschool Show

Euro RSCG 4D is Havas Group's Havas Worldwide Digital network, an agency with an emphasis on online and interactive communications projects. I worked with the group focused on experiential marketing, healthcare marketing, and out-of-home advertising. • Promoted to Project Manager after success as a Field Marketing Representative (FMR).• Wrote content and designed all training materials and the bi-weekly FMR Newsletter.• Successfully trained 260 FMRs over a nine month time frame.

Browser-based “dot.com” project market-place company matching individuals that have projects with those that can help. Business model is today’s sharing economy model that you see in Task Rabbit, Uber, and Airbnb.Developed company from concept through development to an operational business employing seven while earning MBA; influenced TV and newspaper coverage.