I am an executive of pharmaceutical industry with extensive experience in Consumer Health Care, where I have held various marketing, innovation and business development positions at both local and regional level.My main activities include market analysis, strategic planning, brand/product portfolio optimization, new business implementation, innovation and aunch of new brands.I was one of the pioneers in the development of OTC businesses at Sanofi Brazil, which became a Consumer Health Care Business Unit, where I actively contributed to new businesses and brand launches for 10 years.During 8 years, as a regional leader, I developed expertise in conducting cross-cutting projects and the ability to work in multicultural environments, resulting in the implementation of Advanced Nutrition at Sanofi Latin America, a new business materialized by the launch of the first hydrolyzed collagen focused on joint health: Gelicart® (Mobility® in Brazil), which became one of the 10 largest brands in the VMS market in the region.Since 2019, I have become an entrepreneur - I founded Aura60+, a dermocosmetics company specially developed for mature beauty - and a consultant specializing in the healthcare market, which has allowed me to expand my knowledge to the hospital channel, the rapid diagnostics market and the rare diseases market.I also work as an external advisor to the executive committee of companies, aiming to bring a strategic and neutral vision on business management, the implementation of corrective routes and marketing recommendations.