Eric Larue Email & Phone Number

State Of São Paulo, Brazil

Brazil And Latin America

Consulting in market analysis, strategic planning, construction and management of brand and product portfolios. PMO focused on challenging and highly complex projects. Training and mentoring for sales teams focused on customer retention, key account management and strategic prospecting.

Senior Consultant

São Paulo E Região, Brasil

AURA60 é uma empresa especializada em dermocosméticos especialmente desenvolvidos para mulheres de 60 anos ou mais, que buscam cuidar de sua beleza e bem-estar para desfrutar do melhor da maturidade.

São Paulo Area, Brazil

• Launch of Gelicart® (Mobility® in Brazil) in Latin America, the 1st hydrolyzed collagen specific for joint health promoted to specialized physicians.
• Launched in Brazil in 2012 and rolled out sequentially across the region, Gelicart® brand reached more than €25 million turnover in 5 years and entered the top 10 of best-selling VMS brands of Latin America.
• Reshape of Gelicart® brand architecture strategy aiming to position it as a brand of reference for mobility solutions for active people looking for quality of life.
• Mobility franchise construction thanks to the launch of Gelicart® Action in Mexico, an exclusive blend of collagens for muscular health that outperformed 60% planned budget. Geographic expansion started 2nd quarter of.
• Idealization and execution of digital regional platform Vivactivo.com focused on human mobility aiming to get closer to potential consumers. Structure and project lead at regional level focused on local execution.

São Paulo Area, Brazil

• Structuring and training of a high competitive startup team to launch the Nutraceuticals project in Latin America. This project enabled to bring specific knowledge inside the organization that were key to make this new.
• Integration of main countries to discuss and align all the strategy of Go to Market that resulted into the creation of the Advanced Nutrition category, made of exclusive functional ingredients supported by strong.
• Conclusion of the first strategic deal of the nutraceuticals project with the German company GELITA AG, worldwide leader of collagen production, to bring to Latin America the first exclusive hydrolyzed collagen for.

São Paulo Area, Brazil

• Fostering of new products development process of CHC business unit thanks to implementation of New Product Business Case, that made possible to set up a robust life cycle management program composed of more than 20.
• Restructuration in a record time of all the company Base Business portfolio, composed by more than 200 brands that resulted into the revitalization of Central Nervous System portfolio through medical promotion.
• Creation of a new nutritional proposal complementary to existing business that resulted into the construction of a strategic portfolio based on functional ingredients with strong scientific background and the.

São Paulo Area, Brazil

• Recommendation of a strategic portfolio during the integration process between Sanofi and Aventis, considering existing brands and new business possibilities which allowed Brazil CHC business unit to stand out in the.
• Switch of Dorflex® muscles relaxant, the best-selling brand of whole Brazilian pharmaceutical market -from prescription only to over the counter sales - that enabled brand to consolidate its leadership position in the.
• Revitalization of Novalgina®, one of the most traditional analgesics brands of Brazilian market, through brand repositioning, complete revamp of packaging and launch of a new presentation focused on pain that was.

Paris

Elaboration of NO-SPA (antispasmodic) innovation program, the best-selling brand in the Russian market, based on consumer insight, which resulted in the preservation of the brand's market share, as well as justifying a program of geographical expansion outside Eastern Europe.

Rio De Janeiro Area, Brazil

• Elaboration of a complete project focused on the introduction of non prescription brands in the food channel, which resulted in a reformulation of the information and layout of the packaging to suit the reality of the.
• Introduction of Flashtabs technology in Brazil, immediately dissolving tablets in the mouth, without water allowed the Dôrico brand to stand out in the analgesic market and was awarded as the best launching campaign of.

Rio De Janeiro Area, Brazil

• Responsible for the implementation of global marketing strategies per channel withthe distributors accross the Latin America Region;
• Main brands: Yves Saint Laurent, Fendi, Roger & Gallet, Van Cleef & Arpels, Molineux.

Paris Area, France

Management of the accounting part of the company involving tax and tax returns, payments to suppliers, application of revenues and preparation of all the elements necessary for the elaboration of end-year balance in collaboration with expert accountant.Management follow-up of open jobs, commercial prospecting and support to the artistic director to prepare.

Paris Area, France

Countable scripts, analysis of monthly bank statements, support to real estate owners for the preparation of forecast balances for possible real estate purchase transactions.

Eag Management

Education record

Deug Sciences Eco