Eric Lau Email & Phone Number

Shenzhen, Guangdong, China

I had 2 report lines including Shopline Academy, Solution CenterFor Shopline Academy: Recruited a team of 16 (intern included) people to compile a full set of online and offline courses for our potential and paid users. Invited over 60 trainers and 300 training courses in E-com vertical covering SaaS tutorial, media buy, payment processing, tax, management, logistics finances courses online. (study.shoplineapp.cn), provided training online and offline to over 120,000 customers in more than 20 cities in China.For Solution Center:Led an editors team to compile the industrial segmented white book and BI covering garment, electronics, electrical appliances, furniture, home and gardening, automobile, pet supplies, beauty, personal care, etc in a variety of markets. (Enclosed you can find the latest white book I’ve been working on about crowdfunding). We had compiled over 28 white books and hundreds of sales collaterals to help the marketing and sales team reach and provide value-based service to our potential customers. Having cut down the lead cost by 18% and lifted sales conversion successful rate by 12%.

Shenzhen, Guangdong

Ran multiple adult products online stores at the same time and achieved 1.2 million dollar sales in 2019 alone and broke even within 2 quarters. Investors relationship management and business proposing;Independent e-com website UX design, the domain name is confidential;Website building on Shopify, Bigecommerce and Wix platforms. Product sourcing and quality control, oversaw over 5 hundred products shotting, copy writings, description pages, and reviews etc.;Digital marketing and execution, worked on traffic buy platform like TrafficJunky, Traffic Factory, Shareasale, which are completely different from the work I was used to;Aftersales team management and control the complaint rate down to 0.3%;

Shenzhen, Guangdong

Director of Digital Marketing Facebook Channel E-com Vertical;Team management of 8 facebook optimizers, including SOP, KPI, Service Level, and Reseller control etc.Research and design facebook related service packages for clients from various verticals;Internal training and outbound training for key clients and potential clients;Public speech to help the marketing and sales team to grow potential clients;Periodically (usually on a weekly basis) create content for domestic social media to promote our facebook related services.Consultancy for tier-A clients;

Beijing City, China

Director of 13 digital marketing optimizers, total ad spent over 600 million dollars, average ROI of 3.6 for E-com vertical;Accounts executive and team management for Facebook marketing;Consulted for Tier-A E-commerce clients for facebook and multi-media integrated digital marketing;Team SOPs establishment and Service Level Agreement execution;KPI control of all team members scattered in 3 offices in China.

Beijing City, China

Beijing City, China

Establishment of Dropinthebox.com

Beijing City, China

Sales and customer relationship management.Achievements: Proven records of TOP sales over 6.7 million RMB within 11 months.