Eric Layland Email & Phone Number

Seattle, Wa, Us

Seattle, Wa

The Matters. Group is a modern data-driven customer acquisition and marketing firm. We advocate for and only service those firms who are committed to growth and practice responsible marketing. Engagements typically include: Digital Marketing StrategyMarketing Modernization RoadmapMarketing Program ManagementAI Strategy, Readiness & AdvisingMarketing AnalyticsStrategic Brand PositioningConsumer Research & InsightsGrowth Consulting & CROYour Digital Business IS Your Business

Seattle, Washington, United States

Sharing my experiences (the good, the bad and the ugly) in entrepreneurship, AI business strategy, digital marketing, brand development, consumer research, and anything else that might be of value and helpful to others.

Seattle, Washington, United States

Our Marketing Modernization practice is focused on guiding clients of all sizes, across diverse industries, through transformational digital change. From setting the strategic vision to executing tactical initiatives, we help our clients identify their key business challenges, understand the digital customer experience, and uncover unique opportunities to create business value.Multinational Retail Grocer - Led engagement to improve North American omnichannel campaign processes. Conducted stakeholder interviews and workshops across both client and agency partners. Developed a comprehensive campaign operations handbook and companion playbook. Provided direct insights and POVs to buying executive, and directors of brand, digital and customer analytics.Global Financial Services - Engagement lead across multiple workstreams including marketing managed services optimization, executive dashboard enhancements and compliance governance process improvements. The latter of which led to client enlisting Point B to automate SEC compliance audit reporting.Large Healthcare Organization - Led project team in review of Creative Services processes and capabilities. Mapped current state to future state options including recommended actions. Deliverables included a prioritized map of initiatives needed for executing the path to an internal agency model.

Seattle, Wa

We provided digital strategy and execution from customer acquisition to user experience and decision support systems. After a strong 11-year run the firm was folded into Matters Group.Our solutions were metrics-driven collaborations emphasizing ROI improvements and managed to key performance indicators.The team had an experienced core that was supplemented by a network of experts and resources. Together we delivered high-value digital customer acquisition solutions including but not limited to:Digital Strategy & Brand DevelopmentPaid Search MarketingLanding Page TestingConversion Funnel OptimizationWebsite AnalyticsSearch Engine Optimization (SEO)Content DevelopmentSocial Media MarketingUser Experience TestingMarketing Systems IntegrationKey client industries: B2B, Saas, travel, assisted living, healthtech/wellness, finance/banking

Seattle, Wa

In the aftermath of Seattle’s dotcom implosion, a co-worker and I launched one of the first agencies focused on pay-per-click advertising long before Google was a household name. From two guys homesteading in excess office space, we grew the operation into arguably the most respected digital agency in Seattle managing over $30MM in media. In addition to pay-per-click, we delivered search engine optimization, social media, web and media analytics services. My responsibilities included leadership of sales & business development, client operations (8 account managers and staff), service delivery processes, and staff development. I am most proud of developing our team, many of which have become true leaders in the digital space including: Vice President, Data Strategy BECUVice President SmartSheetSEM Lead MicrosoftProduct Manager, Adtech Best BuyDirector Global Strategy, AdobeAgency Lead, MicrosoftGlobal Product Lead, GoogleDirector Ecommerce, WundermanSenior Manager, TableauDemand Generation Lead, SmartSheetMultiple Digital Agency Founders

Greater Seattle Area

Acted as Digital Marketing Director for various firms. Developed and deployed digital lead generation strategies and directed teams on tactical execution. Clients included: B2B Technology and B2C Ecommerce firms.

Seattle, Wa

Original team member of a first generation internet marketing and lead generation company. In my final role I was responsible for managing a 5-person team accountable for strategic and high revenue generating partnerships. In parallel I drove market research and evaluated merger and acquisition opportunities. Other roles included Project Manager, Client Services and Account Management.

Everett, Wa

Developed and closed sales opportunities with largest industrial and manufacturing companies in the world. Primary product lines included network testing, calibration lab and high precision data acquisition equipment. Consistently exceeded product and territory goals.

Bachelor Of Science - Bs, Business - Marketing

Certificate, Artificial Intelligence: Implications For Business Strategy

Certification, Project Management

Certificate, Search Engine Marketing

Activities and Societies: Google Certified Yahoo Certified Marketing Experiments: Online Testing Certified Marketing Experiments: Pay Per.

Certificate, Okr Goal Setting Framework

Applying the OKR system of leadership and goal setting to: - clearly define and communicate your most important priorities; - align.

Certificate, Design Thinking, Completed

Intensive course on the fundamentals of design thinking and problem solving for innovation.