Eric Layland

Eric Layland Email and Phone Number

Principal Advisor and Founder @ Matters. Group
Seattle, WA, US
Eric Layland's Location
Seattle, Washington, United States, United States
Eric Layland's Contact Details
About Eric Layland

I love solving digital business challenges that involve strategy & execution to deliver better customer experiences and results. My approach is to:1) stay positive and assume best of intentions2) break down issues into discreet elements3) examine the data for patterns and relationships4) be intellectually curious about options to craft viable solutions During my lengthy career in digital I have pushed myself to continuously learn. I realize I'm not always right. Which allows me to value assessing situations from diverse perspectives to understand the challenges teams and individuals face. Solution = (People x (Process + Technology + Data))^EnvironmentThroughout my career I have been able to identify trends, opportunities and alternate pathways sooner than most. I connect the dots before all the dots are known. I have led teams and initiatives that operationalized, monetized and capitalized on the internet, digital marketing, analytics, social media, mobile and now Generative and Predictive AI. My strengths fall into the following classes of skills:STRATEGY+ Digital Business Strategy+ Brand Development+ Market Insights+ Design Thinking+ Growth Planning / GTMDIGITAL MARKETING+ Program Analytics+ Content Strategy+ Search Engine Optimization+ Paid Media DIGITAL OPERATIONS+ Artificial Intelligence (AI) in Marketing+ Marketing Technology (martech)+ Campaign Development + Marketing OperationsLEADERSHIP+ Communications+ Talent Identification+ Servant Leadership+ Objectives & Key Results (OKRs)Teams I've led have risen to the occasion in challenging situations. From highly regulated and emerging industries (finance, healthcare, cannabis) to highly competitive markets (B2B, martech, SaaS, travel). The approach I teach is to focus first on listening, understand the needs of the end customer, develop insights, and deploy executable solutions. By consistently delivering we are able to become a trusted partner and guide.Finally, I am a huge proponent that accountability begins by looking in the mirror, not pointing fingers. And since we're on this planet for a very short time, let's make the most of it and have fun while doing great things.

Eric Layland's Current Company Details
Matters. Group

Matters. Group

View
Principal Advisor and Founder
Seattle, WA, US
Website:
thematters.group
Employees:
3
Eric Layland Work Experience Details
  • Matters. Group
    Principal Advisor And Founder
    Matters. Group
    Seattle, Wa, Us
    View
  • Matters. Group
    Principal Consultant & Founder
    Matters. Group Jun 2014 - Present
    Seattle, Wa
    The Matters. Group is a modern data-driven customer acquisition and marketing firm. We advocate for and only service those firms who are committed to growth and practice responsible marketing. Engagements typically include: Digital Marketing StrategyMarketing Modernization RoadmapMarketing Program ManagementAI Strategy, Readiness & AdvisingMarketing AnalyticsStrategic Brand PositioningConsumer Research & InsightsGrowth Consulting & CROYour Digital Business IS Your Business
    View
  • Upnotch
    Upnotch Mentor
    Upnotch Oct 2020 - Present
    Seattle, Washington, United States
    Sharing my experiences (the good, the bad and the ugly) in entrepreneurship, AI business strategy, digital marketing, brand development, consumer research, and anything else that might be of value and helpful to others.
    View
  • Point B
    Senior Management Consultant, Digital Strategy & Marketing Modernization
    Point B Jun 2022 - Dec 2023
    Seattle, Washington, United States
    Our Marketing Modernization practice is focused on guiding clients of all sizes, across diverse industries, through transformational digital change. From setting the strategic vision to executing tactical initiatives, we help our clients identify their key business challenges, understand the digital customer experience, and uncover unique opportunities to create business value.Multinational Retail Grocer - Led engagement to improve North American omnichannel campaign processes. Conducted stakeholder interviews and workshops across both client and agency partners. Developed a comprehensive campaign operations handbook and companion playbook. Provided direct insights and POVs to buying executive, and directors of brand, digital and customer analytics.Global Financial Services - Engagement lead across multiple workstreams including marketing managed services optimization, executive dashboard enhancements and compliance governance process improvements. The latter of which led to client enlisting Point B to automate SEC compliance audit reporting.Large Healthcare Organization - Led project team in review of Creative Services processes and capabilities. Mapped current state to future state options including recommended actions. Deliverables included a prioritized map of initiatives needed for executing the path to an internal agency model.
    View
  • Confluence Digital
    Managing Principal & Founder
    Confluence Digital May 2009 - Oct 2020
    Seattle, Wa
    We provided digital strategy and execution from customer acquisition to user experience and decision support systems. After a strong 11-year run the firm was folded into Matters Group.Our solutions were metrics-driven collaborations emphasizing ROI improvements and managed to key performance indicators.The team had an experienced core that was supplemented by a network of experts and resources. Together we delivered high-value digital customer acquisition solutions including but not limited to:Digital Strategy & Brand DevelopmentPaid Search MarketingLanding Page TestingConversion Funnel OptimizationWebsite AnalyticsSearch Engine Optimization (SEO)Content DevelopmentSocial Media MarketingUser Experience TestingMarketing Systems IntegrationKey client industries: B2B, Saas, travel, assisted living, healthtech/wellness, finance/banking
    View
  • Point It! Inc.
    Vice President Agency Operations & Co-Founder
    Point It! Inc. Mar 2003 - Mar 2009
    Seattle, Wa
    In the aftermath of Seattle’s dotcom implosion, a co-worker and I launched one of the first agencies focused on pay-per-click advertising long before Google was a household name. From two guys homesteading in excess office space, we grew the operation into arguably the most respected digital agency in Seattle managing over $30MM in media. In addition to pay-per-click, we delivered search engine optimization, social media, web and media analytics services. My responsibilities included leadership of sales & business development, client operations (8 account managers and staff), service delivery processes, and staff development. I am most proud of developing our team, many of which have become true leaders in the digital space including: Vice President, Data Strategy BECUVice President SmartSheetSEM Lead MicrosoftProduct Manager, Adtech Best BuyDirector Global Strategy, AdobeAgency Lead, MicrosoftGlobal Product Lead, GoogleDirector Ecommerce, WundermanSenior Manager, TableauDemand Generation Lead, SmartSheetMultiple Digital Agency Founders
    View
  • Self Employed
    Digital Marketing Consultant
    Self Employed Nov 2000 - Mar 2003
    Greater Seattle Area
    Acted as Digital Marketing Director for various firms. Developed and deployed digital lead generation strategies and directed teams on tactical execution. Clients included: B2B Technology and B2C Ecommerce firms.
  • Aptimus Inc.
    Corporate & Business Development Manager
    Aptimus Inc. Sep 1996 - Nov 2000
    Seattle, Wa
    Original team member of a first generation internet marketing and lead generation company. In my final role I was responsible for managing a 5-person team accountable for strategic and high revenue generating partnerships. In parallel I drove market research and evaluated merger and acquisition opportunities. Other roles included Project Manager, Client Services and Account Management.
    View
  • Fluke Corporation
    Sr. Sales Development
    Fluke Corporation Sep 1993 - Sep 1996
    Everett, Wa
    Developed and closed sales opportunities with largest industrial and manufacturing companies in the world. Primary product lines included network testing, calibration lab and high precision data acquisition equipment. Consistently exceeded product and territory goals.
    View

Eric Layland Skills

Digital Marketing Online Marketing Sem Digital Strategy Ppc Seo Web Analytics Social Media Marketing Online Advertising E Commerce Marketing Social Media Conversion Optimization Strategy Google Analytics Lead Generation Marketing Strategy B2b Entrepreneurship Email Marketing Search Advertising Google Adwords User Experience Organic Search Digital Media Analytics Digital Innovation Mobile Marketing Customer Acquisition Business Development Direct Marketing Landing Page Optimization B2b Marketing Multi Channel Marketing Social Marketing Search Engine Marketing Account Management Corporate Branding Cannabis Marketing Web Marketing Interactive Marketing Smo Integrated Marketing Program Development Online Lead Generation Affiliate Marketing Pay Per Click Search Engine Optimization Design Thinking

Eric Layland Education Details

Frequently Asked Questions about Eric Layland

What company does Eric Layland work for?

Eric Layland works for Matters. Group

What is Eric Layland's role at the current company?

Eric Layland's current role is Principal Advisor and Founder.

What is Eric Layland's email address?

Eric Layland's email address is er****@****tit.com

What is Eric Layland's direct phone number?

Eric Layland's direct phone number is +120685*****

What schools did Eric Layland attend?

Eric Layland attended San Diego State University, Massachusetts Institute Of Technology, University Of Washington, Marketing Experiments Certification, Coursera, The Design Thinking Academy.

What skills is Eric Layland known for?

Eric Layland has skills like Digital Marketing, Online Marketing, Sem, Digital Strategy, Ppc, Seo, Web Analytics, Social Media Marketing, Online Advertising, E Commerce, Marketing, Social Media.

Not the Eric Layland you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.