National Account Manager for Specialty Optical Lab offering lab-to-lab glass outsourcing services.

Responsible for developing and executing sales and marketing plans for niche optical lens manufacturer.Managed and supported efforts of six independent sales representatives and marketing assistant.Worked closely with production, customer service, and general manager to set and achieve company goals.Developed program doubling the size of customer base by targeting new prospects and lost customers.Responsible for creating marketing literature, ads, sales programs,… Show more Responsible for developing and executing sales and marketing plans for niche optical lens manufacturer.Managed and supported efforts of six independent sales representatives and marketing assistant.Worked closely with production, customer service, and general manager to set and achieve company goals.Developed program doubling the size of customer base by targeting new prospects and lost customers.Responsible for creating marketing literature, ads, sales programs, training presentations, website content.Responsible for growing sales and servicing wholesale laboratory and integrated retail customers.Responsible for sales and marketing efforts that resulted in top line growth of 700% over 15-year period. Show less

Managed a four state sales territory for optical frame manufacturer in the Western US.Built loyal customer relationships with opticians, ophthalmologists and optometrists.Assisted supervisor with special projects.