Eric Olson Email & Phone Number

Eric has responsibility for developing and delivering educational content to NRF members and others through the organization’s Annual Convention, conferences, summits, and webinars. He works with internal knowledge leaders, company consultants, NRF committee members, and industry solutions providers to help identify key trends and topics, relevant, well informed speakers, and appropriate forums for content delivery. Additionally, Eric has responsibility for optimizing the use of NRF speaker assets across multiple events and educational programs.

Eric has responsibility for developing and delivering educational content to NRF members and others through the organization’s Annual Convention, conferences, summits, and webinars. He works with internal knowledge leaders, company consultants, NRF committee members, and industry solutions providers to help identify key trends and topics, relevant, well informed speakers, and appropriate forums for content delivery.

CLIENTS• National Retail Federation (NRF)• Association of Retail Technology Standards (ARTS)• Connect3 Solutions• Vendor Compliance Federation (VCF)• RetailConnections• Planet RetailDELIVERABLES• Develop content-centric portfolio of scheduled and custom conference events in collaboration with Sales, Marketing and Editorial teams with the aim of delivering a budgeted level of contribution for the business• For each event/project, lead, develop, manage and motivate cross-functional project teams to ensure that conference topics, program themes, venues and audiences are researched, developed and delivered to create compelling propositions that resonate with target audience and sponsors• Network with external parties to develop speaker contacts• Seek feedback and interact closely with sponsors throughout life of event cycle(s)• Work with Marketing and Sales team to develop (custom) programs and different event formats• Deliver events to budget and on schedule

Served in a key management capacity with the responsibility for enhancing and expanding events programming and related content; and also held overall editorial and directional responsibility of subject matter content, including journals, websites, newsletters, and white papers.

• Develop long-term growth strategies in events, publishing, and research businesses• Work with marketing, sales, and finance departments to analyze market trends and develop strategic plans and budgets• Set direction and build conference programs for all domestic and international events• Solicit commitments from industry executives to present at conference programs• Responsible for negotiation and ongoing management of international joint venture partnerships• Establish new and maintain existing relationships with key retailers, manufacturers, and systems providers to increase market penetration and brand awareness

Co-developed the concept for new print publication ERI - Extended Retail Industry Journal; launched the publication to wide industry acclaim; managed editorial direction, three staff writers, and contract writers; oversaw ad sales, researched and wrote articles, both full-length features and monthly editor's note

• Develop long-term growth strategies in events, publishing, and research businesses• Work with marketing, sales, and finance departments to analyze market trends and develop strategic plans and budgets• Set direction and build conference programs for all domestic and international events• Solicit commitments from industry executives to present at conference programs• Responsible for negotiation and ongoing management of international joint venture partnerships• Establish new and maintain existing relationships with key retailers, manufacturers, and systems providers to increase market penetration and brand awareness

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High School Diploma