Eric Mackay

Eric Mackay Email and Phone Number

General Manager, Bravado @ Universal Music Group
Los Angeles, CA, US
Eric Mackay's Location
Los Angeles, California, United States, United States
Eric Mackay's Contact Details

Eric Mackay personal email

n/a
About Eric Mackay

Ex EVP, Global Digital Strategy at Warner Chappell Music Publishing, based in Los Angeles, CA. Currently reinventing how songwriters can manage their global career in one place, without the need for the traditional music industry.Extensive experience in all aspects of the industry from artist management, record labels, collection societies, publishers and digital services, as well as copyright law and copyright reform at a government level. Additional professional recognition including: Billboard’s Digital Power Players, Pride List & 40 Under 40.

Eric Mackay's Current Company Details
Universal Music Group

Universal Music Group

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General Manager, Bravado
Los Angeles, CA, US
Employees:
18494
Eric Mackay Work Experience Details
  • Universal Music Group
    General Manager, Bravado
    Universal Music Group
    Los Angeles, Ca, Us
  • Imbr, Confessions Music Publishing & Dkchn
    Founder And Ceo
    Imbr, Confessions Music Publishing & Dkchn
    Los Angeles, Ca, Us
  • Imbr
    Founder & Ceo
    Imbr Jan 2022 - Present
    Los Angeles, California, United States
  • Warner Chappell Music
    Executive Vice President, Global Digital Strategy
    Warner Chappell Music Mar 2015 - Jan 2022
    Los Angeles, California
    Responsible for the development of Warner Chappell Music’s global digital business, working directly with digital service providers and supporting local affiliates and sub publishers to maximise the value of Warner Chappell Music’s songwriter repertoire on new and existing platforms.
  • My Media Insider
    Managing Director
    My Media Insider Jan 2014 - Apr 2015
    London, United Kingdom
    Founder and Managing Director of the media-specific business affairs and commercial consultancy network, My Media Insider.Aiming to grow the businesses network of freelancers & advisors, and developing partnerships with media businesses looking to access affordable yet top-quality advice from industry specialists, ensuring that business strategies can be executed on a flexible and manageable basis.Modern working relationships for the connected generation.
  • Vevo
    Vp International Business Affairs & Business Development
    Vevo Aug 2011 - Jan 2014
    London, United Kingdom
    Heading up the Business Affairs and Business Development responsibilities outside of North America, in connection with VEVO's international growth.Responsibilities - Expanding VEVO’s global reach by launching owned and operated properties in new markets. - Negotiating, drafting and monitoring all legal documentation for VEVO’s business outside of North America, in relation to content & rights acquisition, strategic partnerships, distribution, ad sales and service agreements. - Manage internal deal approvals processes with Executive Board and maintain contracts database, including all deal summary documentation. - Direct the Business Development strategy for all new markets, through new platform and syndication, as well as managing external counsel, Business Development and International staff. - Lead engagement with regulatory bodies, UK Government and European Commission. - Part of VEVO UK’s senior management team, structuring and leading overall business policies and priorities.Key Achievements - Increased VEVO markets from 3 to 12, in the space of 16 months, adding Ireland, Australia, New Zealand, Brazil, France, Italy, Spain, Netherlands and Poland, whilst making strong headway into Mexico, Argentina and Germany. - Completed licensing negotiations with local labels and distributors to make each new country launch relevant in the territory, as well as negotiating and contracting sales partner relationships for each market. - Contracted and negotiated the production of nearly 200 pieces of original content, as well as multi-million Euro brand partnerships. - On IAB Regulatory Affairs Council and ATVOD Scope Working Group.
  • Celas (Prs For Music)
    Vp Business Affairs
    Celas (Prs For Music) Mar 2008 - Aug 2011
    Representing EMI Music Publishing's online and mobile exploitation rights on a pan-European basis. Responsible for the licensing of major online service providers, throughout Europe - including Apple/iTunes, Spotify, MySpace, Amazon, Google, eMusic, We7, Napster, AOL and Beatport, etc.Responsibilities - Negotiating, reviewing and drafting intellectual property contracts. - Working closely with the General Counsel for Europe at EMI, advising on licensing strategy and commercial terms. - Formulate and execute the business development strategy for premium licensing, in respect of maximising the commercial value of EMI’s repertoire. - Undertaking research and business analysis to identify licensing opportunities and to maximise the value from licences.Key Achievements - Led high profile licensing negotiations with Apple iTunes, Spotify, Google, Amazon, Nokia Comes With Music, Last.fm, Microsoft, VEVO and Virgin Media, amongst many others. - Representing the company and its objectives by appearing on panels and at workshops, at music industry events, discussing the intricacies of multi-territory intellectual property licensing. - Heavily involved internally in respect of all issues relating to the Digital Economy Bill and the European Commission’s review of Cross Border Rights Management. - Developed and standardised Pan-European Online Licensing schemes. - Contributed to Economic Insight work – including presentations on “The Long Tail of P2P”, “Should Collection Societies take Equity in Start-Ups” and the viability of “ISP Unlimited Models”.
  • White Noise Records
    Label Manager
    White Noise Records Jan 2005 - May 2006
    Label Manager for an Independent record company with roster including: Orchestral Manoeuvres in the Dark, Aeroplanes, The Genie Queen, Lucy Styles, and Stephanie McMichaelResponsibilities - Managed all business affairs and licensing issues. - A&R Focused, including recording session budgeting and organisation. - Responsible for all release schedules, product management and marketing spend.Key Achievements - Released critically acclaimed singles and generated marketing buzz around artists in their relevant fields. - Maximised exposure via movie synchronisation and licensing deals.
  • Integral Rpm
    Operations Manager
    Integral Rpm 2000 - 2005
    Operations Manager for Atomic KittenResponsibilities - Responsible for all band related issues and first point of contact for all band enquiries - including photo shoots, interviews, radio sessions, TV and music video filming, touring, writing and recording sessions etc in the UK & abroad. - Acting Tour Manager to the band, and individual band members. - First point of contact for all legal and contractual matters.Key Achievements - Successfully managed operations and played a vital part in sales of more than 14 million records for Atomic Kitten. - Scheduled, booked and tour managed writing trips throughout Europe, America and the UK. - TV plugger for the MTV Europe Music Awards. - Event-Coordinator for two headline tours (2002 – Theatre Tour, 2004 – Arena Tour).

Eric Mackay Skills

Digital Media Music Industry Licensing Music Licensing Entertainment Law Music New Media Entertainment Strategic Partnerships Music Publishing Digital Distribution Intellectual Property Negotiation Digital Strategy Digital Marketing Record Labels Social Media Marketing Television Copyright Law Music Law Product Management Business Affairs Content Strategy Music Supervision Digital Audio Mobile Devices Publishing Media And Entertainment Entertainment Industry

Eric Mackay Education Details

Frequently Asked Questions about Eric Mackay

What company does Eric Mackay work for?

Eric Mackay works for Universal Music Group

What is Eric Mackay's role at the current company?

Eric Mackay's current role is General Manager, Bravado.

What is Eric Mackay's email address?

Eric Mackay's email address is er****@****mac.com

What schools did Eric Mackay attend?

Eric Mackay attended University Of Westminster, Bpp Law School.

What skills is Eric Mackay known for?

Eric Mackay has skills like Digital Media, Music Industry, Licensing, Music Licensing, Entertainment Law, Music, New Media, Entertainment, Strategic Partnerships, Music Publishing, Digital Distribution, Intellectual Property.

Who are Eric Mackay's colleagues?

Eric Mackay's colleagues are Carlos Villacorta, Beama Beama, Anna De Laat, Jw Van Dijk, Rafael Domingos, Sarah Marie Burke, Funmi Animasaun.

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