We help complex B2B brands paint a clearer picture of who they are and what they do.What does your product or service make possible? - We champion that. - We simplify that. - We visualize that. A reliable partner for fresh perspectives and stimulating ideas, we make the difference between being noticed and being ignored.We do this through:- Message Framing (Effective Brand & Product Messaging) - Brand Reframing (Brand and Digital Strategy)- Marketing as a Service (As an External Resource)Areas of expertise:Brand Strategy & Development | Strategic Planning & Execution | Campaign Development | Content Strategy & Creative | Project Management & Success | Business Development | Cross-functional Collaboration | Team Building & Leadership | Resource ManagementInterested in learning more? DM me or book a discovery call below.

Acquired by VeriFone in 2011, Hypercom was one of the largest global providers of complete electronic payment solutions and value-added services at the point-of-transaction.Highlights:Reporting into the Marketing Communications Department, I was responsible for Creative Direction, Corporate Communications, Branding and Sales & Marketing Support for a global organization. • Translated marketing objectives into strategic visual solutions • Provided direction to designers, writers and production artists as needed• Managed all creative including branding, advertising, trade shows, website, sales materials• Managed projects from concept thru to execution• Hired and managed all vendors as needed (photographers, illustrators, printers) • Oversaw multiple international shows, including event branding, booth designs, support and strategy• Developed and launched new products (naming, messaging and branding)