Eric Martin

Eric Martin Email and Phone Number

Head of Sales and Partnerships @ NewsGuard
New York, NY, US
Eric Martin's Location
New York, New York, United States, United States
About Eric Martin

With a distinguished career in platform partnerships and strategic growth, I've spearheaded initiatives that decisively impacted the tech and media landscape, marking me as a visionary in enterprise growth and technological innovation. As Senior Director of Platform Partnerships, Smartly achieved landmark growth on Snap, with 100% growth in the expected in first quarter of 2024 alone. Similarly, addressing and resolving integration challenges with Pinterest restored and strengthened our partnership, introducing new revenue streams and feature developments that projected a 60% growth in early 2024 and propelled an increase in revenue. As Head of Growth and Partnerships at Twitter, my leadership in restructuring sales for new market expansion underscored a strategic pivot toward maximizing growth opportunities, resulting in the development and execution of multiple revenue-share partnerships that generated tens of millions in attributed ARR in 2022. At the helm of pivotal projects, I delivered $15M+ ARR partnerships with major ISV platforms, leveraging my acumen in opportunity sizing, strategic pricing, and market analysis. This accomplishment fostered expansion into the burgeoning Large Language Modeling and AI domains and solidified our position at the forefront of technological advancement. My team's keen insight into the dynamics of developer engagement enabled them to enhance developer conversion rates by 10%. My approach, focused on executive-level KPI reporting and in-depth analysis, fueled strategic product resource investments, accelerating our innovation velocity. Through these endeavors, I have not only propelled the companies I've been privileged to lead into new heights of success but have also established a track record of driving unprecedented growth and fostering innovative solutions in the competitive tech industry. My focus remains unwavering on leading teams with integrity, innovating purposefully, and driving measurable, impactful, and lasting success. Looking ahead, my goal is to continue leveraging my experience in sales leadership and strategic partnerships to drive innovation and growth. My journey is characterized by a relentless quest for excellence, an unwavering commitment to my team's and organization's success, and a visionary approach to navigating the future of technology and data in the digital landscape.

Eric Martin's Current Company Details
NewsGuard

Newsguard

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Head of Sales and Partnerships
New York, NY, US
Employees:
61
Eric Martin Work Experience Details
  • Newsguard
    Head Of Sales And Partnerships
    Newsguard
    New York, Ny, Us
  • Newsguard
    Vice President, Ai Partnerships
    Newsguard Sep 2024 - Present
    New York, Us
    As the Head of AI Partnerships at NewsGuard, I lead efforts to integrate NewsGuard's trusted data and ratings into cutting-edge AI models and platforms. My role focuses on building strategic partnerships with leading AI and big tech companies, ensuring that our data plays a crucial role in improving the accuracy, trustworthiness, and safety of AI systems.
  • Smartly.Io
    Sr. Director Of Platform Partnerships
    Smartly.Io 2023 - Sep 2024
    Helsinki, Fi
    As Sr. Director of Platform Partnerships, I have led my team to cultivate and deepen relationships with major social platforms such as Snap and Pinterest, resulting in substantial growth outcomes and innovative feature developments catering to a global customer base. I've also been instrumental in driving product and commercial growth by introducing new data driven opportunities in our 2023 & 2024 roadmaps. My strategic foresight in identifying high-value accounts and new advertisers for Snap, resulting in millions in net new business. My leadership approach is characterized by a strong commitment to mentorship and team development.
  • Twitter
    Head Of Growth, Partnerships
    Twitter May 2022 - Feb 2023
    San Francisco, Ca, Us
    At the helm of Twitter's Growth and Partnerships division, I orchestrated a comprehensive growth strategy that propelled our business units to new heights of revenue growth and user engagement. My leadership in securing many $XXM ARR deals with major platforms underscored my ability to identify and capitalize on emerging opportunities in the Large Language Modeling and AI markets. By implementing executive-level KPI reporting dashboards, I enhanced developer conversion rates and set new benchmarks in product resource investment and innovation velocity.
  • Twitter
    Sr. Manager, Strategic Growth And Partnerships, Twitter Developer Platform
    Twitter Nov 2019 - May 2022
    San Francisco, Ca, Us
    I led initiatives that enhanced product personalization and secured lucrative partnerships with industry giants such as MGM, T-Mobile, and Comcast by strategically integrating key APIs. This is emblematic of my ability to bridge technology and market needs, crafting solutions that resonate with target audiences and drive revenue growth.
  • Twitter
    Lead Product Solutions Sales Manager
    Twitter Aug 2018 - Nov 2019
    San Francisco, Ca, Us
    In my tenure as Lead Product Solutions Sales Manager, I carved a niche in brand direct data licensing, orchestrating deals that generated over $1M in data licensing fees. My strategic acumen was further evidenced by my successful management and mentorship of teams, propelling the sales trajectory to exceed expectations significantly.
  • Twitter
    Sr. Product Solutions Sales Manager
    Twitter Jan 2017 - Aug 2018
    San Francisco, Ca, Us
  • Twitter
    Enterprise Data Sales & Partnerships
    Twitter Mar 2015 - Jan 2017
    San Francisco, Ca, Us
    Lead all brand direct data partnerships and sales for Twitter's Data and Enterprise Solutions team.
  • Symphony Advanced Media
    Vice President, Business Development
    Symphony Advanced Media Jul 2014 - Mar 2015
    The significance of leadership is not just in achieving personal success but elevating those around you. By mentoring my teams and fostering collaboration, I have amplified our collective success, reflected in the remarkable 125% business growth achieved with client partners, including General Mills and Mars.
  • Emarketer
    Senior Director, Strategic Accounts
    Emarketer Feb 2013 - Jul 2014
    New York, Ny, Us
    At Emarketer, I led a team of 8 Strategic Account Directors, spearheading initiatives that expanded key relationships and generated substantial incremental revenue. My efforts were instrumental in driving $10M in annual bookings with top-tier clients, including Verizon and Johnson & Johnson, marking a significant milestone in my career. During my tenure, I achieved a remarkable 16% revenue territory growth in 2013, followed by a 22% increase in the first half of 2014, a testament to my leadership and strategic vision.
  • Manhattan Research, Llc
    Vice President, Sales
    Manhattan Research, Llc Jan 2012 - Feb 2013
    New York, Ny, Us
    In my role as Vice President of Sales at Manhattan Research, I led a successful team responsible for maintaining and upselling critical pharmaceutical subscriptions to leading global healthcare companies. My strategic approach to sales management yielded a 9% year-over-year growth in 2012, culminating in a revenue pinnacle of $10.1M. This achievement was further highlighted by my initiative to re-bundle offerings and introduce vertical-specific products, showcasing my innovative mindset and solidifying my reputation as a forward-thinking leader.
  • Manhattan Research, Llc
    Senior Director, Corporate Accounts
    Manhattan Research, Llc Feb 2008 - Jan 2012
    New York, Ny, Us
  • Manhattan Research, Llc
    Director Of New Business Development
    Manhattan Research, Llc Oct 2003 - Jan 2008
    New York, Ny, Us

Eric Martin Skills

Leadership Six Sigma Presentation Skills Product Marketing Social Media Public Speaking Digital Strategy Sales Innovation Development Channel Partners Start Ups Brand Awareness Digital Media Business Development Market Research Data Analytics Supply Chain Management Healthcare Competitive Analysis Digital Marketing Integrated Marketing Strategic Planning Strategy Business Planning Operations Management Program Management Marketing New Business Development Pricing Strategy Cross Functional Team Leadership Change Management Product Management Segmentation Go To Market Strategy Evangelism Breakdance Business Strategy Management Project Management Product Development Pharmaceutical Industry Pharmaceutical Sales Marketing Strategy Analytics Supply Chain Pricing Marketing Research Selling

Eric Martin Education Details

  • University Of Delaware
    University Of Delaware
    Sociology

Frequently Asked Questions about Eric Martin

What company does Eric Martin work for?

Eric Martin works for Newsguard

What is Eric Martin's role at the current company?

Eric Martin's current role is Head of Sales and Partnerships.

What is Eric Martin's email address?

Eric Martin's email address is er****@****ail.com

What is Eric Martin's direct phone number?

Eric Martin's direct phone number is +121550*****

What schools did Eric Martin attend?

Eric Martin attended University Of Delaware.

What skills is Eric Martin known for?

Eric Martin has skills like Leadership, Six Sigma, Presentation Skills, Product Marketing, Social Media, Public Speaking, Digital Strategy, Sales, Innovation Development, Channel Partners, Start Ups, Brand Awareness.

Who are Eric Martin's colleagues?

Eric Martin's colleagues are Julia Ornedo, Giulia Pozzi, Leonie Pfaller, Carlyn Kolker, Cynthia Brill, Dimitris Dimitriadis, Samantha Tanner.

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