Eric Kaplan

Eric Kaplan Email and Phone Number

Extrovert with mostly good ideas. Wine Educator at Chateau Ste. Michelle, Webflow Expert, Ex-Meta. @ Ste. Michelle Wine Estates
Eric Kaplan's Location
United States, United States
About Eric Kaplan

Making the world a better place, one client at a time. I have over 12 years of experience working with private and non-profit, B2B and B2C clients and accounts.I love creating data-driven, integrated, cross-channel and impactful marketing and GTM strategies and programs targeting real and specific audiences. I believe in the power of brand stories and user experiences, and it helps that they're the most fun to tell.I solve business problems with data-driven solutions, making strategic marketing recommendations for my clients to drive real results. I'm most successful when I combine my creative marketing view and my strategic perspective.• SEO, PPC, display media, paid social (Facebook, Twitter, LinkedIn)• Audience and user journey development• Content strategy and development• Brand development• CRM, email marketing, marketing automation (Marketo, HubSpot)• User testing, A/B testing• Traditional media (TV, radio, print, direct mail, billboard)• Spanish, Japanese• Self-taught HTML/CSS basics, Photoshop• Webflow Expert• Project management• Team leaderClient industry experience: Philanthropy, Artificial Intelligence (AI), Financial Services, Healthcare, Elective Medical, Automotive, Food Service, B2B RetailClient work includes: Vulcan, Microsoft, Nielsen Visual IQ, Corporation for Supportive Housing, UW, INRIX, Luxoft, Prudential, Allen Institute, Deseret News, Chandler Foundation, Fred Hutch

Eric Kaplan's Current Company Details
Ste. Michelle Wine Estates

Ste. Michelle Wine Estates

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Extrovert with mostly good ideas. Wine Educator at Chateau Ste. Michelle, Webflow Expert, Ex-Meta.
Eric Kaplan Work Experience Details
  • Ste. Michelle Wine Estates
    Wine Educator
    Ste. Michelle Wine Estates Nov 2024 - Present
    Woodinville, Washington, Us
  • Ste. Michelle Wine Estates
    Enoteca Lead
    Ste. Michelle Wine Estates Sep 2024 - Nov 2024
    Woodinville, Washington, Us
    Sole representative of Ste. Michelle Wine Estate partner wineries, including Spring Valley Vineyards, Northstar Winery, and Columbia Crest Reserve.- Provide exceptional service for 16 seats- Beat September goal by 22% in 9 working days - Beat October sales goal by 32%- Highest sales among all team members (October 2024)
  • Ste. Michelle Wine Estates
    Tasting Room Associate
    Ste. Michelle Wine Estates May 2024 - Sep 2024
    Woodinville, Washington, Us
  • Ek.Gfx
    Owner
    Ek.Gfx Feb 2024 - Present
    Custom enamel pins and stickers, for personal purchases and business gifts, giveaways, and promotions.
  • Sommsation
    Brand Strategy Manager
    Sommsation May 2023 - Feb 2024
  • Ossia Marketing
    Co-Founder, Drummer
    Ossia Marketing Jul 2020 - Dec 2023
    Music marketing, made easy.We are focused on developing integrated marketing communications for musicians, including digital services management, paid and organic social media marketing and management, web development, email marketing, content development programs, and music, ticket and merchandise sales.• Created and launched Ossia Marketing, leading company and client branding and digital strategies• Designed, built and launched 3 Webflow client sites in 3 months• Realized 1,150% ROI
  • Meta
    Marketing Manager, Meta Ai
    Meta Jun 2022 - Dec 2022
    Menlo Park, Ca, Us
  • Formative
    Senior Manager, Marketing & Strategy
    Formative Jan 2020 - Jun 2022
    Seattle, Washington, Us
    Formative is a marketing / consulting firm that helps clients navigate the complex worlds of marketing, advocacy, and technology.• Increased client quality leads by 1500%• Received 465% of client lead goal• Defined audience acquisition strategy based on successful campaign testing to inform 2022 content strategy• Created GTM content and messaging strategy for large global philanthropy via paid and organic media, CRM development, email outreach, and influencer engagement• Developed proprietary influencer audience discovery product including branding, market positioning, process workflow and go-to-market strategy• Shaped influencer acquisition and engagement strategy, persona development for national media publication• Grew LinkedIn audience by 20% for client VP via persona, global brand and content strategy• Managed agency’s largest global media budget for 3 consecutive years• Increased Twitter following by 13% in 8 months with 20% insider influencer followers• Reached 38% conversion rate for large global philanthropy• Drove 25% conversion rate for digital book launch through integrated cross-channel content strategyClients: Vulcan, Deseret News, Fred Hutch, Visual IQ (A Nielsen Company), Microsoft, CSH (Corporation for Supportive Housing), Chandler Foundation
  • Formative
    Manager, Marketing & Strategy
    Formative Oct 2017 - Jan 2020
    Seattle, Washington, Us
  • Formative
    Account Supervisor
    Formative Jan 2016 - Oct 2017
    Seattle, Washington, Us
  • Entrepreneur
    Brand Marketing Manager And Consultant
    Entrepreneur 2015 - 2020
    • Increased organic impressions by 3x and increased client bookings via SEO, Google Ads and Facebook Ads• Managed SEO strategy and team of copywriters for medical supplies site of over 10,000 products • Led company sales for AppetizingSites.com and managed client relationships• Developed first paid go-to-market paid media strategy for client’s product marketing launch
  • Penn Medicine (University Of Pennsylvania Health System)
    Digital Marketing Manager
    Penn Medicine (University Of Pennsylvania Health System) Jul 2014 - Dec 2015
    Philadelphia, Pa, Us
    • Reduced project cost by 20% without compromising scope by collaborating with in-house and external agencies • Improved YoY organic traffic by 8% through SEO improvements, content strategy, and web tracking software• Performed 15 internal stakeholder interviews in addition to end-user focus groups to inform providing product updates at Executive Committee and faculty/staff quarterly meetings• Led creative direction and photoshoot across 16 locations in 3 days
  • Influence Interactive
    Senior Account Manager
    Influence Interactive May 2013 - Apr 2014
    • Launched ExperienceDayOneFunds.com as part of Prudential Retirement’s Target Date Fund product launch, created and presented Strategy Brief to Prudential C-Suite senior management team• Identified $2MM in savings for the client, discovering 1000+ WCAG accessibility issues across 200+ web properties, and delivered 15+ positioning benchmarks to C-level executive, positioning the client as a thought leader• Interviewed 14 C-level executives as input to extensive product brief that also included creative brainstorms and data-driven product user testing and first-party research to getting senior client buy-in • Led team of 6 to develop and launch Prudential's robust website ExperienceDayOneFunds.com, complementing client's GTM launch of their new Target Date Fund product• Implemented new internal operations process for all employees within 2 weeks of launch
  • Stream Companies
    Account Manager
    Stream Companies Jan 2010 - May 2013
    Malvern, Pa, Us
    • Improved event turnout efforts by 900% and drove 18 LASIK procedures, the most in company history • Saved over $100k of client co-op funds• Managed 15 client budgets and ROAS as related to digital leads and offline sales• Mentored interns who have since been promoted to VP Client Services • Managed 12+ AOR accounts including project management for all web projects, while leading the effort to drive results and grow business
  • Savona Restaurant
    Bartender
    Savona Restaurant Jun 2009 - Jun 2010
    » Bartended alongside International Master Mixologist Pablo 'Papi' Hurtado.» Studied wine, beer, and spirits under Master Sommelier Melissa Monosoff.» Invented cocktails that were added to seasonal cocktail menus.
  • Tennis Junction
    Store Manager And Master Racquet Technician
    Tennis Junction Jan 2001 - Aug 2009
    » Sales in a highly specialized sports market requiring detailed knowledge of many product lines from various manufacturers. Increase brand recognition through marketing and promotion. Streamline racquet rentals by implementing database software.
  • Cliff Drysdale Tennis At The Ritz-Carlton Key Biscayne
    Sales Associate, Mrt
    Cliff Drysdale Tennis At The Ritz-Carlton Key Biscayne Feb 2008 - May 2008
    Us
    » Responsible for coordinating schedules of 11 employees, selling tennis merchandise, restringing racquets, assisting clients to Five Diamond Hotel Standards.
  • Racquet World/Tennisplaza
    Master Racquet Technician And Sales Associate
    Racquet World/Tennisplaza Sep 2005 - Sep 2007

Eric Kaplan Skills

Advertising Digital Marketing Google Analytics Marketing Integrated Marketing Account Management Seo Online Marketing Email Marketing Interactive Marketing Social Media Marketing Google Adwords Online Advertising Creative Strategy Mobile Marketing Ppc Digital Strategy Sem Web Analytics Digital Media Media Planning Brand Development Crm Marketing Communications Marketing Strategy Project Management Lead Generation Direct Mail Sales Brand Awareness Business Development Web Project Management Advertising Sales Customer Relationship Management Search Engine Marketing Strategy Copywriting Analytics User Experience Social Media Budget Management Facebook Cross Functional Team Leadership Leadership Quantcast User Experience Testing Creative Briefs Campaign Management Campaign Strategies Google Maps Agile And Waterfall Methodologies

Eric Kaplan Education Details

  • University Of Miami
    University Of Miami
    Japanese)
  • Kansai Gaidai University
    Kansai Gaidai University
    Business
  • Landmark
    Landmark
    Landmark Forum
  • The Haverford School
    The Haverford School

Frequently Asked Questions about Eric Kaplan

What company does Eric Kaplan work for?

Eric Kaplan works for Ste. Michelle Wine Estates

What is Eric Kaplan's role at the current company?

Eric Kaplan's current role is Extrovert with mostly good ideas. Wine Educator at Chateau Ste. Michelle, Webflow Expert, Ex-Meta..

What is Eric Kaplan's email address?

Eric Kaplan's email address is ek****@****ail.com

What is Eric Kaplan's direct phone number?

Eric Kaplan's direct phone number is +161088*****

What schools did Eric Kaplan attend?

Eric Kaplan attended University Of Miami, Kansai Gaidai University, Landmark, The Haverford School.

What skills is Eric Kaplan known for?

Eric Kaplan has skills like Advertising, Digital Marketing, Google Analytics, Marketing, Integrated Marketing, Account Management, Seo, Online Marketing, Email Marketing, Interactive Marketing, Social Media Marketing, Google Adwords.

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