Eric Kaplan Email & Phone Number

United States

Woodinville, Washington, US

Woodinville, Washington, US

Sole representative of Ste. Michelle Wine Estate partner wineries, including Spring Valley Vineyards, Northstar Winery, and Columbia Crest Reserve.- Provide exceptional service for 16 seats- Beat September goal by 22% in 9 working days - Beat October sales goal by 32%- Highest sales among all team members (October 2024)

Woodinville, Washington, US

Custom enamel pins and stickers, for personal purchases and business gifts, giveaways, and promotions.

• Music marketing, made easy.We are focused on developing integrated marketing communications for musicians, including digital services management, paid and organic social media marketing and management, web development.
• Created and launched Ossia Marketing, leading company and client branding and digital strategies
• Designed, built and launched 3 Webflow client sites in 3 months
• Realized 1,150% ROI

Menlo Park, CA, US

Seattle, Washington, US

• Formative is a marketing / consulting firm that helps clients navigate the complex worlds of marketing, advocacy, and technology.
• Increased client quality leads by 1500%
• Received 465% of client lead goal
• Defined audience acquisition strategy based on successful campaign testing to inform 2022 content strategy
• Created GTM content and messaging strategy for large global philanthropy via paid and organic media, CRM development, email outreach, and influencer engagement
• Developed proprietary influencer audience discovery product including branding, market positioning, process workflow and go-to-market strategy

Seattle, Washington, US

Seattle, Washington, US

• Increased organic impressions by 3x and increased client bookings via SEO, Google Ads and Facebook Ads
• Managed SEO strategy and team of copywriters for medical supplies site of over 10,000 products
• Led company sales for AppetizingSites.com and managed client relationships
• Developed first paid go-to-market paid media strategy for client’s product marketing launch

Philadelphia, PA, US

• Reduced project cost by 20% without compromising scope by collaborating with in-house and external agencies
• Improved YoY organic traffic by 8% through SEO improvements, content strategy, and web tracking software
• Performed 15 internal stakeholder interviews in addition to end-user focus groups to inform providing product updates at Executive Committee and faculty/staff quarterly meetings
• Led creative direction and photoshoot across 16 locations in 3 days

• Launched ExperienceDayOneFunds.com as part of Prudential Retirement’s Target Date Fund product launch, created and presented Strategy Brief to Prudential C-Suite senior management team
• Identified $2MM in savings for the client, discovering 1000+ WCAG accessibility issues across 200+ web properties, and delivered 15+ positioning benchmarks to C-level executive, positioning the client as a thought leader
• Interviewed 14 C-level executives as input to extensive product brief that also included creative brainstorms and data-driven product user testing and first-party research to getting senior client buy-in
• Led team of 6 to develop and launch Prudential's robust website ExperienceDayOneFunds.com, complementing client's GTM launch of their new Target Date Fund product
• Implemented new internal operations process for all employees within 2 weeks of launch

Malvern, PA, US

• Improved event turnout efforts by 900% and drove 18 LASIK procedures, the most in company history
• Saved over $100k of client co-op funds
• Managed 15 client budgets and ROAS as related to digital leads and offline sales
• Mentored interns who have since been promoted to VP Client Services
• Managed 12+ AOR accounts including project management for all web projects, while leading the effort to drive results and grow business

» Bartended alongside International Master Mixologist Pablo 'Papi' Hurtado.» Studied wine, beer, and spirits under Master Sommelier Melissa Monosoff.» Invented cocktails that were added to seasonal cocktail menus.

» Sales in a highly specialized sports market requiring detailed knowledge of many product lines from various manufacturers. Increase brand recognition through marketing and promotion. Streamline racquet rentals by implementing database software.

US

» Responsible for coordinating schedules of 11 employees, selling tennis merchandise, restringing racquets, assisting clients to Five Diamond Hotel Standards.

Ba, Business Management And Organization, Foreign Languages (Spanish, Japanese)

Japanese, Business

Landmark Forum

Education record